Presentation for the summary of the year's work for the blog created for the MKT 208 course at Stevenson University.

1. Live Live Music
Alexis Collins
Naomi LaRonde-King

2. Introduction
Live Live Music is a two in one experience review for our viewers/followers,
not only do we talk about live concerts that we attend but we also talk about
the newest music drops. The idea behind this site, is before you go listen to a
new album from your favorite artist, or even someone new that you are just
trying out, you can come to our blog and see if you think it is worth the listen.
We try to give a very in-depth experience of how that album and/or concert
went for us so you can decide whether hitting the download button, or that
button to purchase those tickets are going to be worth your will or a waste of
time.

3. Target Audience
The typical person for our
Music of the Day section of the
blog would be someone like
Riley

4. Target Audience
Experience Live is catered
toward an audience much like
“Gabby”.

5. Management Tools
Canva was one of the graphic
tools we used during the
semester to create the
inforgraphics used on our
blog.

6. Management Tools
Xtensio another graphic tool that was helpful
with our blog, we didn’t necessarily use this
tool on our blog, but more for the progress
reports about our blog. We were able to use
this tool to create the personas of our target
market; there are two different personas as
well due to the blog being represented in two
separate entities, however I would say that
both personas are pretty much the same

7. Management Tools
Appypie was a tool used to
create the mobile app versions
for our blog, for this we have
two separate apps to represent
the who separate entities

9. Acquisition: Content Type
Our blog posts mainly consist of original content that are reviews on the latest
music/album drops as well as the live concerts we have attended. Almost all of
our posts have images, for the live concerts we have photos that were taken
before, during, and after the concert; and for the Music of the Day all the
posts have pictures of the song/album that was being reviewed.

10. Original Blog Posts

11. Original Blog Posts

12. Original Blog Posts

13. Original Blog Posts

14. Original Blog Posts

15. Acquisition:
Content Type
We only have one curated post
on our blog, this post pertains
to The Grammys 2018

16. SEO
To make sure that we had the best optimization for our
blog, we simply completed all the requirements on the
HubSpot website grader for the SEO portion. We have
implemented page titles, Meta descriptions, headings for
all of our posts, as well as having sitemaps. Our title for
every page is the name of our blog “Live Live Music”
and our headings for each post give you a quick look
into what and/or whom the article is going to be about.
The tags vary from post to post because we customized
each Meta tag specifically for a post, but there are some
common tags that are shared among two or more of the
posts published.

17. Keyword Density Checker: Homepage
● 410 words on the homepage
● Email is our top word with a usage
count of 13, followed by twitter, link,
live, pinterest, apps, google, share
facebook with a usage count of 11
● Pinterest google, twitter pinterest,
google email, facebook twitter, and link
facebook are the top two word phrases
with a usage count of 11
● Pinterest google email, link facebook
twitter, twitter pinterest google,
facebook twitter pinterest are the top
three word phrases with a usage count
of 11 as well

18. Keyword Density Checker: Top Post
● Walk the Moon is the post with the most
views
● 1223 words on this page
● Walk is the top word with a usage count of
12, followed by moon with a usage count of
11
● Press restart is the top two word phrase
with a usage count of 5, followed by nick
petricca, and restart tour with a usage
count of 4
● Press restart tour is the top three word
phrase with a usage count of 4, followed by
Pinterest google email, twitter pinterest
google, facebook twitter pinterest, and link
facebook twitter with a usage count of 3

19. Keyword Density Checker: Top Post #2
● #MusicMonday is our second most
viewed post
● 485 words on this page
● Music has the highest word count being
at 10, followed by live, album, song,
musicmonday with a usage count of 7
● All the two word phrases have the same
usage word count of 3
● As well as all the three word phrases
have the same usage count of 3

20. Google Indexing Status
● Our blog was indexed 7 times, resulting in one click
● Many of our pages kept getting excluded due to robot.txt

21. Google Analytics

22. Google Analytics

23. Google Analytics

24. Google Analytics

25. Google Analytics

26. Social Media Platforms: Metrics
● We have two separate twitter accounts, for the music of the day account
we are following 26 people, and currently have 20 followers, with 7 posts
all with bitly links to posts on the Music of the day blog. Collectively we
have 10 likes and 2 retweets along all of the 7 posts
● For Experience Live! We are following 19 people, and currently have 16
followers, with 4 total posts, and 2 retweeted posts with only one posts
utilizing a bitly link. Collectively, this page has 2 likes and no retweets

27. Social Media Platforms: Management Tools
For our social media platforms, we use SumAll to track the frequency of our
tweets and the responses to them. Seeing as we have just launched the
Twitter accounts not that long ago, and are still in the process of developing
them fully, activity is still low, but we are seeing growth everyday. SumAll is
going to be our most useful tool in tracking our social media progress as it
gives daily and weekly briefs as to how many tweets were tweeted, how many
likes and retweets it has received, how many people it reached, and how
many followers were gained when.

28. Social Media: Influencers
● On the Music of the Day account we have followed a few influencers that
are relevant to the topics on the blog such as Live Nation, World Music
Awards, Video Music Awards, American Music Awards, Amazon Music,
iHeart Radio, Apple Music, Coachella, YouTube Music, and Billboard Music
Awards
● On the Experience Live account we follow influencers such as LIVE music
blog, Rolling Stone, Billboard, Concert Blogger, The Fillmore Silver Spring,
Baltimore Soundstage, 9:30 Club, The Anthem DC, Miss Reminisce, Nick
Tirrell, Andy Ackroyd, Amongst Thieves, and 4 Door Theatre

29. Social Media:
#Hashtags
Our hashtags on the Music of the
Day account vary from post to post
so it stays relevant to the content
consistently we use #mkt208, the
names of the songs/albums, as well
as the artists the post is related to,
and #music

30. Social Media:
#Hashtags
Our hashtags on the Experience
Live! Account are mainly the same
two throughout the posts, #mkt208,
#5SOS3, and #5secondsofsummer

31. Conversion
Our blog had 38 total goal completions.
● 21 users spent more than two minutes on our blog
● 17 users viewed more than 3 pages in one session on
our blog

32. Summary
● The fact that we were able to gain new viewers as our blog posts went on
was definitely one thing that went well, but also something that hurt us;
we were able to gain new viewers but couldn’t get a lot of returning
visitors
● The twitter pages were a huge help for directing new traffic to our site
and certain blog posts in particular

33. Summary: Recommendations
● Our blog was consistently uploading new posts, but I believe that more
than one-two posts a week would’ve helped us a lot. Towards the end
Music of the Day was the only part of the blog uploading new content
● Using our twitter accounts in between posts, alot of our tweets were
based around our newest blog posts, but we could’ve been more active
on the twitter in between the posts, talking to our followers, trying to gain
more followers, interacting with more relevant hashtags, etc