The document provides a summary report of a music marketing campaign for the band diNMachine. It details blog features, podcast placements, social media mentions, and ways to improve their online presence. Over 20 blogs and podcasts featured diNMachine's music. Their website, Twitter, and Facebook were analyzed and recommendations were provided to further engage fans and optimize online branding. Continuing the partnership is offered to help manage and grow their social media presence.

1. Cyber PR® Wrap Up Report
diNMachine
----
Thank you for choosing Cyber PR®! We have thoroughly enjoyed
working with you and it’s beenan honor to be trusted with helping you
develop and foster your brand.

2. - diNMachine Wrap Up Report -
2

3. - diNMachine Wrap Up Report -
3
Blog Features:
Being featured on blogs is an essential step to increasing your overall online
presence and influence, and is one of the best ways to increase your SEO
(Search Engine Optimization) so that you appear higher in Google searches of
your name or your music. It is important to note that every blog feature is
important, be it on a large or small website, as each and every piece of content
that exists online will work in your favor.
Over the course of the campaign, we reached out to bloggers that feature Indie
Rock, Music Industry Tastemakers, and Music News. We targeted these
bloggers to expose you and your music to communities that exist outside of your
genre. The strength of your brand is greater when you can create a diverse but
centralized fan base with your art.
Throughout this campaign, your music was featured on the following blogs:
Music Blog Features:
 Atlas and the Anchor: http://bit.ly/1yemdLQ
 Inside Music World: http://bit.ly/1oB82ys
 Wildy’s World: http://bit.ly/1oB8xsn
 Inside World Music: http://bit.ly/1iAD5mr
 Front Range Scribbles: http://bit.ly/1i59fsm
 Idiosyncratic Transmissions: http://bit.ly/1gPW9KU
 Hellhound Music Zine: http://bit.ly/OJXImC
 Mark Weber Music: http://bit.ly/1gPYPIz
 Neal Heart: http://bit.ly/1i5bBHI
 Noise Shaft: http://bit.ly/1qp9JP4
 Music Existence: http://bit.ly/1lOYHjh
 Celebrity Café: http://bit.ly/1i8xQ21
 BlazinRy Radio: http://bit.ly/SQUYG4
 Music Street Journal: http://bit.ly/1yeHFAf
 Tom Lohrmann: http://bit.ly/1l0IpDY
 Inforty: http://bit.ly/1i8okw5
 Hellhound Music Zine: http://bit.ly/1yeK8e0
 Middle Tennessee Music: http://bit.ly/1uBdzSR
 New Noise Magazine: http://bit.ly/1lBsICD
 The Drainage: upcoming interview
 Amazon: http://amzn.to/1pGfsjq

4. - diNMachine Wrap Up Report -
4
Blog FeatureSnapshot:
 http://thecelebritycafe.com/contests/cd-giveaway-dinmachine-
dance-reason
The Celebrity Café
This snapshot presents you with the impact music blog features have on your
online presence and your tribe. While it is important for you to post consistent,
compelling content on your own page to build relationships with outside media
makers, our goal was to help you get your foot in the door to other prominent
communities.

5. - diNMachine Wrap Up Report -
5
Your album, "You Shouldn’t Have to Shout So Loud," was launched in a
giveaway contest by The Celebrity Café, which has almost 65,000 fans on
Facebook and about more than 15,500 followers on Twitter. This is another
major success for the campaign as you have just been exposed to a huge new
community of people who are avid followers of experimental rock music.
Alexa Ranking: 17,690 (~ 2.5 million unique visits per month)
Alexa Rank is a metric that classifies the popularity of websites around the world.
We aim to find the websites with the largest reach to expand your audience and
maximize the views to your features. As you can see, simply being featured on
The Celebrity Café gives you a massive reach, exposing you to millions of new
viewers. And again, these numbers don’t take into account various forms of
social sharing and archival that will expand your reach even more.

6. - diNMachine Wrap Up Report -
6
Podcasts & Internet Radio Stations
As a digital presence becomes an increasingly important in the modern music
marketing strategy, Podcasts and Internet radio are replacing terrestrial radio as
a major platform for music discovery.
Podcasts are a pre-recorded, episodic online radio program, and have become
an incredibly popular format for music discovery. Not only do podcasts appear on
the original poster’s website, but they can be uploaded to other websites, blogs
and music services like iTunes for free. Uploading podcasts to iTunes allows
anyone in the world to subscribe; a podcast subscription is an opt-in process that
allows iTunes to automatically deliver each new episode of the podcast to your
iTunes library.
Additionally, having your music uploaded and regularly played on Internet Radio
stations is an amazing way to continue to expand your reach to new potential
fans on a long-term basis.
Throughout this campaign, your music was featured on the following podcasts
and Internet radio stations:
Podcasts and iRadio Features:
 The Deli Radio: http://bit.ly/1q8RJWW*
 JogTunes: http://bit.ly/1j7cdbP
 Rough Edge Studios: http://bit.ly/1yenWkb***
 Podcast For Peace: http://bit.ly/1cxe6wY***
 Isis Radio: http://bit.ly/19HB2b5
 Suffolk and Cool: http://bit.ly/U6OXXf
 Halfway Around the World: http://bit.ly/1pdiABw
 Backstage Gourmet Radio Show with PJ Grimes: http://bit.ly/1uAZrcm
 Planete Indie: http://bit.ly/1gdtyTI
 WFMU: http://wfmu.org/playlists/shows/55421
 Stage Buddy: http://bit.ly/SQYTCO
 Middle Tennessee Music: http://bit.ly/1lxXesS
 Idiosyncratic Transmission: http://bit.ly/1kKP4Nv
*No link available
**Upcoming Feature
*** No Direct Link to Show

7. - diNMachine Wrap Up Report -
7
SocialMedia Mentions,Engagement,and Uploads
Just like blog features, social media mentions and engagement from others are a
critical component to the overall success of your digital music marketing strategy.
In other words, the more people talk about you, the more influential you will
become. Online influence is the key to obtaining high-visibility in Google
searches and will help you to get more blog features on even bigger sites. Also
note that the extent of the reach achieved in the features below does not account
for the ‘Shares’, Retweets, or other forms of re-posting that can materialize by
posting your content to these platforms.
Here are the social media mentions and engagements we provided for you over
the course of this campaign:
 Team Cyber PR Twitter: http://bit.lyPal85v
 Cyber PR Facebook Photo Album: http://on.fb.me/1iirjx4
 Cyber PR Flickr Album: http://bit.ly/1kKHQJr

8. - diNMachine Wrap Up Report -
8
Ways To Improve yourSocialMedia Presence:
Website: http://www.dinmachine.com/
Your website is your landing page for everything related to you. It’s your place of
business, the centerpiece for your brand, and the consumer’s one-stop shop to
find out all things about True Nature. A few thoughts:
• Your website looks good! It is easy to read and navigate. You’ve done a
good job at designing your website for these essential factors have been
covered. However, we can optimize it further for a even more slicker look.
• Remember, if you update your site’s design, to keep the colors and design
of your site consistent across your social media platforms (Twitter,
Facebook, YouTube, etc.)
• Post news updates frequently. Consistent posting, especially in your news
section, will keep your fans engaged in your latest endeavors and follow
you on your journey on a deeper level. You’re doing a solid job of this, so
keep it up!
Twitter:https://twitter.com/dinmachineband
Having a strong branding concept is something that needs to trickle down across
all of your online platforms. Your Twitter shows a lot of potential to grow and we

9. - diNMachine Wrap Up Report -
9
have a full-on staff of experts who could help you take your Twitter account to the
next level. We’ll help you re-tweet more often, engage with bigger users with
rabid followers, and use trending hashtags in your Tweets. We will also curate
lists that are targeted and easy to track.
• Creating consistent compelling content is key to any social platform.
• Twitter is the most highly conversational tool of all the social networks and
you should be posting multiple times a day. Currently, you are a frequent
tweeter—awesome! Maintaining this Twitter presence is important as you
grow as an artist.
• It is important of showing appreciation to those who feature you on their
sites and individuals who are fans of your music. Work on facilitating a
great relationship with them, this is important especially when you release
more music and want to promote it.

10. - diNMachine Wrap Up Report -
10
Facebook:https://www.facebook.com/diNMachineband
As mentioned before, you want to make all of your platforms as resourceful as
possible. Your Facebook “About” page has a lot of potential to grow and you
have 664 likes the last time we checked, which is a great start! Here is the
chance for fans to get to know you a little better and connect. What we do when it
comes to bios is work with our writers on an effective pitch and description, which
will resonate with fans with a strong CTA (call to action.) Your basic info is filled
out, which is great, because this page will become a go-to resource for fans

11. - diNMachine Wrap Up Report -
11
looking to find out more about you. The content you post is varied and consistent
(one post a day is fine.) Keep up the good work here.

12. - diNMachine Wrap Up Report -
12
Would You Like to Continue?
As we’ve mentioned, we are very pleased with the success of your pitching
campaign. Our pitching efforts on your behalf landed some fantastic features on
some amazing sites that have gotten you incredible exposure. We’ve helped you
get into the party, so now it’s your job to mingle.
We understand how time-consuming it can be to manage your social media
presence, which is why we offer this service to people who are feeling massively
overwhelmed in this space. We have amazing Social Media Managers on staff
who are available to take over your social media channels and come up with a
content strategy to help push you to the forefront of your niche. You’ve done an
excellent job of maintaining this on your own, but if at any time in your future
career you run into time constraints, we would love to discuss working with you
further in this capacity.
Again, having a functional and consistent online strategy is key to capitalizing on
these feature placements that we’ve received for you. If a fan liked that they read
on a blog post or a song that they heard on a podcast, you want people to know
that you are actively engaged in the online space and are worth following. This is
why we would love to discuss working with you further at this capacity.
If you would like to continue working with us now, or in any time in the future,
please contact Andrew Salmon at andrew@cyberpr.com.
--
Finally, we would like to thank you for the last few months that you have spent in
the Cyber PR ® family, it was a pleasure working with you.
Most Sincerely,
Ariel, Andrew & The Cyber PR® Team