Apple Music is a music streaming service launched in 2015 that provides access to around 30 million songs. It functions as a global radio station with social features connecting artists and fans. Apple Music offers a 3-month free trial for new users and monthly subscriptions of $9.99 for individuals or $14.99 for families. While it aims to establish a single music platform, Taylor Swift withheld her album over Apple Music's lack of artist pay during the free trial period.
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
Analysis of Spotify's Customer Management Framework for all phases: development, creation, growth and retention.
Recommendations focusing on some executional and strategic issues.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Final MBA Presentation of Spotify based on a case study. It reviews the company's status and has recommendations on what strategically, their next move should be.
A brief insight into Spotify brands and ads. What formats they allow you to advertise, their connection and positive connection with brands, and how they are targeting audiences.
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
Analysis of Spotify's Customer Management Framework for all phases: development, creation, growth and retention.
Recommendations focusing on some executional and strategic issues.
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Final MBA Presentation of Spotify based on a case study. It reviews the company's status and has recommendations on what strategically, their next move should be.
A brief insight into Spotify brands and ads. What formats they allow you to advertise, their connection and positive connection with brands, and how they are targeting audiences.
Ads Personalization at Spotify - NYC Data Engineering 10/23Kinshuk Mishra
Spotify engineers (Kinshuk Mishra and Noel Cody) share their experiences about building personalized ad experiences for users through iterative engineering and product development. The slide explains their process of continuous problem discovery, hypothesis generation, product development and experimentation. They deep dive into the specific ad personalization problems Spotify is solving and explain their data infrastructure technology stack in detail. They also explain how they've experimented various product hypothesis and iteratively evolved their infrastructure to keep up with the product requirements.
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From Idea to Execution: Spotify's Discover WeeklyChris Johnson
Discover Weekly is a personalized mixtape of 30 highly personalized songs that's curated and delivered to Spotify's 75M active users every Monday. It's received high acclaim in the press and reached 1B streams within its first 10 weeks. In this slide deck we dive into the narrative of how Discover Weekly came to be, highlighting technical challenges, data driven development, and the Machine Learning models used to power our recommendations engine.
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
In October 2015, we conducted two separate surveys about music consumption habits, and specifically Apple Music. This reports shares the findings of those two surveys along with key messages for readers.
14 April 2016
The value of playlists – for the record labels
Value, interaction, traction…as digital radio and streaming music radio-like services boom they have become a significant revenue stream for the music rights industry with playlists being bought and sold. What are the implications for the growing playlist industry?
Simon Rugg, National Accounts Manager, PIAS UK
With Spotify being one of the most popular music promotion services to date, it does make sense for aspiring musicians to get featured.
However, there’s a good number of musicians who struggle each day and end up getting rejected by the curators.
Fret not! We’ve got you covered. In this post, we will let you know about a handful of full-proof ways to get on a Spotify playlist.
Visit - https://playlistpumppr.agency/
Lesson Slides for G322b Institutions & Audiences - The Music Industry
Slide background image taken from: http://evolver.fm/wp-content/uploads/2011/01/youtube_music_service_google.png
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. Financial Info
• 3-month trial subscription for new users
• 11 million members
• Apple did not intend to pay royalties, Taylor Swift got upset
• Monthly subscription
• $9.99 subscription or $14.99 for family subscription (up to 6 users)
• Freemium
• non-subscribers with an Apple ID can enjoy Apple Music Radio with ads and
have a limited number of skips
• Apple pays out ~73% of revenue to record labels and music publishers
• Apple makes ~28.5% on every subscription
4. Financial Info
• Apple quarterly revenue of $49.6 billion
• iPhone, Apple Watch, Mac & App Store drove revenue growth of 33% in the last quarter
• Predicted that Apple Music will add less than $1.8 billion (1%) to Apple’s revenue in 2016,
assuming 15 million paid-subscribers
• highly unlikely, expecting only 25% conversion from trial users (~3.5 million) by
November
5. Company History
iTunes, January 2001
iTunes Store, April 2003
iTunes Radio, September 2013
Apple acquired Beats Music & Beats Electronics, May 2014
Apple Music launched in 100 countries, June 2015
6. What’s HOT?
• Connect
• all-access pass to your favorite bands
• Platform for emerging artists to build up their fan base
• First step towards establishing one platform
• Beats 1: Hosted by Zane Lowe, former BBC Radio 1 DJ,
and other world renowned DJs
• Siri integration
7. Secret Sauce
•Consolidation and familiarity
•“Apple Music is built on a strong foundation. It’s an
evolution of something so many of us already know and
enjoy, iTunes.”
•Algorithmically-curated playlists and playlists curated by
music specialists
9. I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple
Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best
partners in selling music and creating ways for me to connect with my fans. I respect the company and the
truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the
service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those
three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and
generous company.
This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire
management team by playing live shows. This is about the new artist or band that has just released their
first single and will not be paid for its success. This is about the young songwriter who just got his or her
first cut and thought that the royalties from that would get them out of debt. This is about the producer who
works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their
field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.
These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist,
writer and producer in my social circles who are afraid to speak up publicly because we admire and
respect Apple so much. We simply do not respect this particular call.
I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know
how astronomically successful Apple has been and we know that this incredible company has the money
to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.
Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with
love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the
progression towards a streaming model that seems fair to those who create this music. I think this could be
the platform that gets it right.
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those
in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones.
Please don’t ask us to provide you with our music for no compensation.
11. Spotify vs. Apple Music
• Launched in 2008
• 75 million users, 20 million of
which are subscribers
• social network: user to user
interaction
• No Taylor Swift, no Beatles
• Pays 70% of revenue to record
labels and music publishers
• More access for freemium
users
• Launched in 2015
• 11 million users, ~3.5 million of
which are subscribers
• social network: artist to user
interaction
• Yes Taylor Swift, no Beatles
• Pays ~73% of revenue to record
labels and music publishers
• Limited access for freemium
users
12. The Future?
• “one place, one complete thought around music”
• Apple can afford to be creative
Editor's Notes
Tell us what you like. Discover something you’ll love.
My music: your iTunes library
Playlists: created by you, plus you are able to save music available on Apple Music to different playlists so you can listen to it offline
For you: suggested playlists/albums based on (1) info users provide during set up, (2) your past purchases and listening history, and (3) adjusts when you “like”/“heart” a certain song, artist, or playlist. These individually curated playlists are updated 3x a day!!!
New: new music, 30million possible tracks (home page)
Radio: Beats 1 + old iTunes Radio which is now just called Radio. Beats is 24/7 worldwide live DJs (London, NY, LA)
Connect: Publishing and outreach platform for artists
iTunes Store: everything is integrated in one space!!!!
iPhone, Apple Watch, Mac & App Store drove revenue growth of 33% in the last quarter: this was a few days after WWDC where Apple announced upcoming releases/introduced Apple Music.
The image: we talked about it before in class, apple makes most of it’s $$ from iPhones so Apple Music doesn’t feel pressured to support the Apple Family…. Whereas Spotify takes a higher cut for profit because they need to sustain their company. Also, 15 million users is not likely because it took Spotify 7 years to reach 20m paid subscribers and even though apple is a favorited brand there is a high switching cost for users to move to apple music services.
January 2001- iTunes
April 2003- iTunes Store
September 2013- iTunes Radio: Internet radio service that lets users listen to automatically generated playlists based on direct input as well as collected data on music preferences (now called Radio or Apple Music Radio)
May 2014- Apple acquires Beats Music & Beats Electronics
June 2015- Apple Music launched in 100 countries
siri integration: “play XX top track”
Connect-
First step in establishing a single platform where artists can share all types of media with their fan base.
an all-access pass to your favorite bands with candid backstage photos, pre-released cuts from upcoming music videos, remixes, etc.
Provides a space for emerging artists to build up their social presence while up and coming artists with platform to share their content and make waves
quote is from apple music marketing video
apple music= = subscription-based music streaming + radio-like programming + artist-centric (user-centric) social network
70 % payout vs. 73% payout in royalties is something we should pay attention to. If apple becomes a real contender and gets a lot of users Spotify could be forced to increase their pay out to the music industry.
social network aspect is the biggest difference between the 2. Also if apple opens up to a more freemium services then ads on their site would have a higher benefit/payout than spotify.
they’re going to build up their user base, clean up the site, then add the other half of the social network integration