3. Pre-Launch
Stage
Planning the Release
Present the Team
De
fi
ne the Brand & Products
Determine Audience Numbers
Determine Cost of Fanbase Build
Create Gantt Chart for Release
Determine Release Date
Determine Crowdfunding Numbers
4. Meet the Team
Lydia Pedro Harold Howard Tramar Bailey
Project Manager Marketing & publicity Manager Sales manager
6. The Products
Product 1: Digital Single Product 2: Digital Album Product 3: CD
Product 4: Vinyl Product 5: t-shirt Product 6: Fan Club
$.99 $9.99 $13.99
$25.99 $18.99 $25 Annually
8. Size of Fanbase Now Size of Fanbase After Build
55,000 of fans 100,000 fans
COST OF BUILD
$45,000
9. The Launch Timeline
The Pert or Critical Path
Awareness Building
Begins
&
Listening Party
Email
Announcement
(Launch Sequence)
Begins 7 days before
release
Release Party
March 1 April 16 April 22, 2022
10. Crowdfunding
1. Kickstarter
2. Fees: 5% fee, plus procession (b/w
3-5%)
3. Projected Revenue: $48,950.00
4. Re
fl
ection: We would crowdfund
this release to better alleviate the
costs.
12. Signature Promotional Giveaways
Instagram Live Event
Will host a live event about
the upcoming album release
letting the fans know when
and where they can purchase
the album.
Pre-Order Discount Meet & Greet
Anyone who pre-orders the album will
receive a 15% discount plus a free
Sinego merch t-shirt. This should help
produce higher album sales for the
upcoming release.
Sinego will host a
Meet&Greet for everyone
who pre-ordered the album.
This should also produce
higher pre-order sales for the
true fans that want to meet
Sinego.
14. # of Fans that get the SPG
#60k
Signature Promotional Giveaway Conversion
15. Awareness Building Platforms
LOGO
Facebook
Facebook average 2.7
billion monthly active
users. So it is key to
helping build
awareness! We could
use Facebook in so
many ways such as
running ads via created
artist page.
Instagram TikTok
TikTok averages over 700
million monthly active
users. A lot, of the
younger generation are
using this platform. So, to
connect could either
create an # for the album
release or some type of
TikTok with the artists to
build awareness for the
upcoming release.
Instagram is another big
platform to utilize with its
average of 1.2 billion monthly
active users. We would utilize
the Instagram reel portion to
promote and build
awareness of the new
release. Also, artist can go
live informing fans and
followers about upcoming
release.
16. 2 PR Touchpoints
Gatekeepers, In
fl
uencers, Reviewers
Cristina Novo-Berna
l
Founder, Artistry & Records
Category: (Consultant, PR)
Summary:
Cristina is an avid music consultant and PR
with a lot of pull with record labels within the
Latin music Industry. She would be a great
person for Sinego to connect with to possibly
help push his music career.
Angela Rodriguez
Owner, AR Entertainment
Category: (Gatekeeper, PR Analyst)
Summary:
Angelia has worked in the industry for over 30+years.
She went from being Julio Iglesias personal assistant to
helping Billboard’s Latin Conference and Awards. She
has worked with a lot of popular Latin Stars and she
would only help shape Sinego for his future.
Source:
Billboard Top Pr Women Behind Latin Superstars
Source:
Billboard Top Pr Women Behind Latin Superstars
17. 5 Lifestyle Categories 3 Lifestyle Touchpoints
1. Tattoos & body art
2. Co
ff
ee
3. Dance Clubs & Nightlife
4. Urban, contemporary high fashion
5. Spoken Word Poetry
1. Local Lifestyle Retailer: La Covacha/
Dance Club & Nightlife
2. Online Lifestyle Retailer: Mayorga
Organics/ Latin Co
ff
ee
3. Lifestyle Magazine or Blog: NPR/
Urban, Contemporary high fashion
18. 3 Awareness Building Events
Instagram Live
This will be a live stream on
Instagram mixed in with a meet
and greet Q&A session between
the artists and fans. .
On-Air Interview NPR Podcast
Sinego will be interviewed about
upcoming release by #1 ranked
most listened to Hispanic Station in
Miami- Ft. Lauderdale Area WCMQ-
FM Z92.3
Sinego will be
interviewed and promote
upcoming release on
Miami’s Top Latin
Podcast NPR.
19. 2 Spotify Playlists
User-Curated
Playlist Title: Latin Pop Miam
i
Playlist Creator: Mary Ibarr
a
Number of Followers: Shows 4 like
s
Last Song Add Date: August 29, 2021
Editorial
Playlist Title: Latin Pop Toda
y
Playlist Creator: Spotif
y
Number of Followers: 1,802,02 like
s
Last Song Add Date: August 29, 2021
21. Pillar Content to Publish
Music on Spotify
Sinego posts singles, albums, and
remixes throughout the year.
The schedule is sporadic.
Videos on Youtube
Sinego post a weekly blog post
to update fans on new
pillar content, events, and news.
Blog on Website
Sinego posts music videos,
behind the scenes footage,
concert footage, &
interviews on a monthly basis.
Blog
22. Recurring Engagement E
ff
orts
How will the artist warm up the fanbase consistently?
Instagram: Q&A posted to story, saved to highlights
Facebook: Sinego perfoming live at open mic night broadcast with location
Email: Release pre-order promotion for upcoming album release
Youtube: Create behind scenes video of studio session with #upcomingalbumrelease
TikTok: create viral video with a chorus line from one of Sinego songs with a catchy
hashtag
Sinego Post Tweet about how long he has been in the studio preparing got this album
release
23. Nurture Sequence
1. Sinego Reached 300,000 Monthly Listeners on Spotify Go Follow
Now!
2. Sinego Performs at local Latin Club La Covacho Check Out
Performance on Sinego’s YouTube Channel.
3. SInego to be interviewed by Z92.3 @ 6pm on Sunday August 29th
Tune In for special giveaways!!
4. Sinego has reached 100k followers on Instagram are you one? IF
not make sure to go follow for all the latest news!
5. Wow Sinego interview was a success on NPR podcast! Go check
it out now at NPR.org
24. Sales Stage
The Big Week
Determine sales channels &
delivery of products
Determine sales projections for the
release
Create Release Week Calendar
Determine Pro
fi
tability
25. Distributors
CD Baby
Digital distributor for
Digital Service Providers
CD Baby merchly.com
Physical music manufacturing
of CD’s & Vinyl albums
Merchandise manufacturing for t-shirts
$29.95/albu
m
9% commission
$3,680 for 552 t-shirts with color
and simple design
$700.40 for 1,380 physical CD unit
s
$2,640 for 690 physical vinyl units
26. Release Week Content Calendar
Saturday Sunday Monday Tuesday
Wednesday Thursday Friday
Email launch sequence
*Announcement email*
Listening Party & live
broadcast
Posters out in stores
Social media posts
scheduled
Live Broadcast story
campaign
Post on social media
Run ads
Interview
Live broadcast album
release party w/ live
performance
Post on social media
*morning email*
*evening email*
Post on social media
Run ads
Con
fi
rm press for
release party
Live Broadcast story
campaign
Post on social media
Reviews in place from
listening party
Prepare physical
albums and S.W.A.G.
*Reminder email*
Con
fi
rm attendance for
release party & post on
social
Post daily story
*3rd email*
Post on social media
27. Release Party
8/22, Briza on the Bay
Host: Harold Howard (Prince)
Opening Acts or DJ: DJ Lucho
SWAG: posters, keychain
Fee for Attendance: $30
28. # of Fans that get the SPG
60,000
Sales Projections
1,380
# of Conversions
29. Sales Projections
Product 1: Digital Single Product 2: Digital Album Product 3: CD
Product 4: Vinyl Product 5: t-shirt Product 6: Fan Club
8,280 sales
$8,197.20
Revenue
552 sales
690 sales
1,380 sales
2,760 sales
138 sales
$27,572.40
Revenue
$19,306.20
Revenue
$17,933.10
Revenue
$10,482.48
Revenue
$3,450.00
Revenue
32. Total pro
fi
t Sinego will make
o
ff
of this release at the end of release week
$40,389.99
Pro
fi
tability
33. If we did this differently,
we would also consider
costs for S.W.A.G.
34. References
About. Briza on the Bay. Retrieved from http://www.brizaonthebay.com/#event_inq
Fees for the United States. Kickstarter. Retrieved from https://www.kickstarter.com/help/fees
Home. Merchly. Retrieved from https://www.merchly.com/
Pricing. CD Baby. Retrieved from https://cdbaby.com/cd-baby-cost.aspx
Pricing. Bandzoogle. Retrieved from https://bandzoogle.com/pricing?
utm_source=google&utm_medium=cpc&utm_campaign=Search_Brand&utm_content=BZ-
Pricing&utm_term=bandzoogle%20pricing&device=c&kw_matchtype=e&network=g&gclid=
CjwKCAjw4KyJBhAbEiwAaAQbE2i1nOSh_C4F7uPmZPG-0mCisxpzKhXBbMkpRZOL7CE
FoVBT0sUeZBoCNqoQAvD_BwE
What’s in each plan?. Mailchimp. Retrieved from https://mailchimp.com/pricing/premium-
details/
