14 April 2016 The value of playlists – for the record labels Value, interaction, traction…as digital radio and streaming music radio-like services boom they have become a significant revenue stream for the music rights industry with playlists being bought and sold. What are the implications for the growing playlist industry? Simon Rugg, National Accounts Manager, PIAS UK

1. #m4pt5
#Playlists
Music 4.5 is
created by
Simon Rugg
[PIAS] UK

2. Source: Spotify presentation, November 2015

3. Source: Spotify presentation, November 2015
50% of plays outside
Users collections
Are being influenced
Both by playlists
But also radio, tv,
Online.
11.2% of plays are
Coming from Spotify
curated sources (playlist/
Browse)
8.2% from ‘Music Network’
i.e Non Spotify Official playlists

4. Case study- 10 days into a single release

5. New Music Friday
Spotify UK
Independent Music Monday
[PIAS] Playlists
Easter weekend
Removed from
New Music Friday
Spotify UK
Release Day
Case study- 10 days into a single release

6. Source: Spotify presentation, November 2015
Growth of streams= more
likelihood of appearing in
discover weekly feed=more
plays/ revs
Initial plays from
followers/artist page
visits/search
Impact of playlisting (Spotify Official) over a one Month Period

7. Playlists are not always about followers but ‘Active Users’. I.e Radio Station shows
have different audience/ rajar figures. Official playlists get more plays as featured
often. Easier to find and access.
What are the implications for the growing playlist industry?

8. Playlists are not always about followers but ‘Active Users’. I.e Radio Station shows
have different audience/ rajar figures. Official playlists get more plays as featured
often. Easier to find and access.
Music network playlists (8.5%) help to build a bedrock of plays
that help tracks appear in Discover weekly. Potential for upscaling (a curator may be
one of 10 subscribers to your playist but themselves look after many more.
What are the implications for the growing playlist industry?

9. Playlists are not always about followers but ‘Active Users’. I.e Radio Station shows
have different audience/ rajar figures. Official playlists get more plays as featured
often. Easier to find and access.
Music network playlists (8.5%) help to build a bedrock of plays
that help tracks appear in Discover weekly. Potential for upscaling (a curator may be
one of 10 subscribers to your playist but themselves look after many more.
Radio stations now look at streaming numbers and media still important to streaming
Services. Role of curators even more important.
What are the implications for the growing playlist industry?

10. Playlists are not always about followers but ‘Active Users’. I.e Radio Station shows
have different audience/ rajar figures. Official playlists get more plays as featured
often. Easier to find and access.
Music network playlists (8.5%) help to build a bedrock of plays
that help tracks appear in Discover weekly. Potential for upscaling (a curator may be
one of 10 subscribers to your playist but themselves look after many more.
Radio stations now look at streaming numbers and media still important to streaming
Services. Role of curators even more important.
Don’t forget significance of Lean Back sources 24% (e.g Radio) and Lean Forward 24%
(e.g blogs) = discovery into users My Music section.
What are the implications for the growing playlist industry?

11. #m4pt5
#Playlists
Music 4.5 is
created by