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Final Project:E Connect
E-Connect is a proposed app that provides a platform for local sellers and service providers to connect with customers. It offers non-branded, locally produced goods and services at affordable prices. The app aims to provide employment opportunities for untrained urban residents by training them to make goods or provide services. It allows users to browse offers, book services, and have products delivered quickly through a simple interface without needing to make phone calls.
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Final Project:E Connect
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- 6. • A proposedapp that provides non-branded, locally developed products and services through its online e- retail platform. • The app helps connect sellers/servicepeople with prospectivecustomers. •The app thus helps provide means of employment to untrained urban people. These people are trained to either produce goods or act as service-men. •Unique as it provides only non-branded, cheap products and locally available services.
- 9. CORE COMPETENCIES 1.only localservices,non-branded pocket friendly goods and services available. 2.special offers available on the premium version with credit being awarded to loyal returning customers. 3.Through this app,various untrained people after getting appropriate training can provide services or produce goods.Thus this app helps increase employability in urban areas(social cause). 4.order confirmation,booking and service availability can be completed in a few clicks only,no requirement to dial numbers to avail certain offerings as in justdial.
- 10. Non-Branded IndigenousGoods Services and Maintenance
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- 16. • To collaboratewith more product manufacturers or service providers • To provide more precise information by filtering requirements • Increase presence in more cities OPPORTUNITIES • Improved network by the competitors • Newly emerging competitive local search machines THREATS
- 18. Mobile Shoppers ByDemographics % Consumers buying products using mobile device % Consumers not buying products using mobile devices
- 21. REVENUE IN $vs TIME
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- 26. CUSTOMERS Goods and Servicesat subsidized rates , quick delivery , user friendly GUI , non-branded high quality goods , locally made , no hassle needed for everyday services COLLABORATORS A well received , progressive app which has successfully established itself in the market , constantlygrowing consumer-base COMPANY Financial Stability , Profitable with high Growth Potential
- 28. PRODUCT The App willhave 2 versions-the free and the premium version.In the free version,all the products and services will be made available.However,there will be no guarantee of product/service availability. Moreover,there will be no option of product return within 7 days in the free version.In the premium version,there will be guaranteed service availability within 2 hours and 7 day return period for any product.Moreover customers taking part in transactions above $14.95 will be given free credit worth $1.50 to be used in the next product/service purchase.
- 30. The app’s corevalue lies in the fact that it provides local services and non-branded products(which are much in demand)at a single destination.Therefore,it does not compete directly with Amazon,Flipkart like e-retail companies which provide branded products.Moreover,this app helps promote urban employment and is a one-stop solution for everyday needs and services.
- 31. PRICE The premium versionof the app will be priced at $1.48. This price is reasonable asit is neither too high nor too low and will encourage potential consumers to purchase the premium version. This price will help the App make full price recovery and make a profit. The price is such that the price sensitivity curve remains low.Moreover,when a consumer purchases the premium version ,they will be eligible to get credits of $1.49 everytime on purchase of $14.95 and above.
- 32. COMMUNICATIONS 1.Create a pageabout the app on facebook 2.Use social media like facebook,twitter,linkedin etc. to promote the app 3.create youtube videos about the app. 3.word of mouth marketing 4.reach out to influencers 5.create a great logo 6.use relevant tags in the app to make it more visible in the play store. 7.build a great website for the app. 8.send app related emails and survey forms to potential customers. 9.get featured in app review websites.