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Smartshop
- 1. SMARTSHOP A SMARTER WAYTO SHOP. MOBILE APPLICATION.
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- 3. SMARTSHOP. A shoppingplatform to be made available as a mobile application on Google Play.
- 4. AVAILABLE PRODUCTSWILL BE CLOTHING, ELECTRONICS AND HOME FURNISHINGS. A FREE AND A PREMIUM VERSION TO BE MADE AVAILABLE
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- 6. PROVIDES PRODUCTS– ELECTRONIC, CLOTHES, FURNITURE THE APP WILL PROVIDE THE BEST DEALS FOR A PARTICULAR PRODUCT- ONLINE AS WELL AS PROVIDE LOCAL RETAILER OPTIONS BASED ON THE GEOGRAPHIC LOCATION OF THE CONSUMER.
- 7. IT HASA UNIQUE BRAND POSITIONING AS IT GIVES NOT ONLY ONLINE DEALS BUT ALSO OFFLINE OPTIONS. IT WILL BE MADE AVAILABLE ON GOOGLE PLAY
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- 9. CURRENT MARKET POSSIBLECOMPETITORS IN THE MARKET ARE OTHER SHOPPING APPS SUCH AS BANIYA DEALS, BEST ONLINE DEALS, ASKME BAZAAR. OPPORTUNITIES ARE PLENTY AS THESE ARE ALL FREE APPS. THUS WE CAN MAKE THE PREMIUM VERSION INTO A HIGH END APP AS WELL
- 10. THE POSSIBLECOLLABORATORS ARE E-COMMERCE WEBSITES SUCH AS FLIPKART, JABONG, MYNTRA, SNAPDEAL ALONG WITH RETAIL STORES, SHOWROOMS AND INDEPENDANT SELLERS IN EVERY LOCALITY
- 11. TARGET AUDIENCE THETARGET AUDIENCE FOR THE APP IS TECH SAVVY PROFESSIONALS, MEN AS WELL AS WOMEN, IN THE AGE GROUP OF 25 TO 40. THEY ACTIVELY SEEK THE BEST PRICES ON PRODUCTS AND ALSO HAVE TIME CONSTRAINTS THUS THEY PREFER AN EFFECTIVE AND QUICK SEARCH ENGINE FOR THEIR PURCHASES
- 12. GOAL THE GOAL ISTO SUCCESSFULLY LAUNCH THE APP AND HAVE ATLEAST 100,000 DOWNLOADS WITHIN THE FIRST TWO MONTHS ALONG WITH A MINIMUM OF 5% OF TOTAL CONSUMERS OPTING FOR THE PREMIUM VERSION
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- 15. CUSTOMERS NEEDS OFCUSTOMERS THAT WILL BE FULFILLED BY THIS APP: QUICK PRICE COMPARISON ACROSS DIFFERENT PLATFORMS ATTRACTIVE DEALS AND DISCOUNTS OPTION TO BUY THE PRODUCTS ONLINE AS WELL AS FROM RETAILERS TAILORED RESULTS BASED ON USERS PROFILE QUICK AND EFFECTIVE RESULTS FOR CUSTOMERS WITH TIME CONSTRAINTS
- 16. COLLABORATORS ECOMMERCE WEBSITES • Thesewill be featured on the app as part of search results for any product. LOCAL RETAILERS • These will be featured on the site based on customers geographic location.
- 17. COMPETITORS ARE OTHER APPSTHAT PROVIDE SIMILAR PRICE COMPARISONS. HOWEVER THEY DO NOT PROVIDE LOCAL OPTIONS
- 18. POSITIONING FOR CUSTOMERS • POSITIONEDAS A NICHE PROVIDING HIGH END SERVICES VIA PREMIUM AS WELL AS REGULAR SERVICES FOR COLLABORATORS • POSITIONED AS A PLATFORM FOR ADVERTISEMENT OF COLLABORATORS AND TO INCREASE THEIR SALES FOR THE COMPANY • AN APP WITH A FAST GROWTH POTENTIAL AIMED AT SIMPLIFYING THE SHOPPING PROCESS
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- 21. FREE VERSION COMPARISONOF PRICES FREE HOME DELIVERY DISCOUNTS AND REWARDS FOR REFERRALS MADE REDEEMABLE POINTS TO BE EARNED WITH EVERY PURCHASE
- 22. PREMIUM VERSION $3.99PER MONTH FOR PREMIUM IN ADDITION TO BASIC FEATURES: TWICE THE AMOUNT OF POINTS EARNED ACCESS TO PREVIEWS AND EXCLUSIVE PRODUCTS NOTIFICATIONS ABOUT UPCOMING SALES MORE REFINED SEARCH RESULTS
- 23. BRAND: SMARTBUY TAGLINE: THESMARTER WAY TO SHOP. AIMS AT CREATING A BRAND POSITIOING AS A ONE STOP SHOPPING DESTINATION ESTABLISHES PREMIUM VERSION FOR A HIGHER SEGMENT OF THE MARKET DUE TO EXCLUSIVE OFFERS. THUS GENERATING BRAND LOYALTY
- 24. COMMUNICATION EFFECTIVE COMMUNICATIONOF THE APP DONE BY- SOCIAL MEDIA MARKETING LOCAL RETAILERS PRINT ADS
- 25. DISTRIBUTION OF THE PRODUCT WILL BEDIRECTLY BY THE SOURCE FROM WHICH IT IS PURCHASED
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- 28. CONSUMER PLACES ORDER ONSMARTSHOP PAYMENT DONE ONLINE VIA SMARTSHOP PRODUCT DELIVERED DIRECTLY BY THE SELLER
- 29. EXPECTED REVENUE FOR SMARTSHOPFROM ON APP ADVERTISEMENTS COMMISION FROM WEBSITES AND SELLERS FEATURED PREMIUM VERSION OF APP ($3.99/MONTH)
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- 31. TO SUMMARISE, WEHAVE SEEN- AN INTRODUCTION TO SMARTSHOP SITUATION ANALYSIS A MARKET OVERVIEW MARKETING STRATEGY HIGHLIGHTS OF THE MARKETING MIX IMPLEMENTATION
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- 33. THESE SLIDES WERECREATED BY AKSHITA NICHANI, FOR AN INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW. REFERENCES- MARKETING MANAGEMENT 15TH EDITION, GOOGLE PLAY.