This is a business plan that presents a new business opportunity Throughout my final semester, we worked in groups to identify a new business opportunity and layout a path for executing it. The new business opportunity had been positioned to generate a profit and distinguishable from incumbent products and services through its innovative nature.
Grab entered the Thai ride-hailing market in 2013 after Uber and Easy Taxi. Brandnow.Asia was hired to help Grab gain traction. They found Grab's initial target audience was too broad and advised focusing on specific customer segments like moms with children. Brandnow created marketing campaigns targeting these groups as well as Grab's drivers. Their work helped Grab secure further funding and expand its services to become Thailand's dominant ride-hailing app, and eventually list on the Nasdaq. Grab's representative praised Brandnow's dedication and professionalism for helping Grab achieve its goals.
Entrepreneurship development, bussiness plan on coffee shop.Mohammad Abdullah
This presentation outlines a business plan for opening a coffee shop in Bangladesh. It discusses the background of coffee shops, how they originated in the Middle East and became popular in Europe in the 17th century. The presentation then provides details of the proposed coffee shop such as its location in Uttara, vision to deliver customer satisfaction through quality and service. It analyzes the financial feasibility including startup costs, sources of funding, sales prices, and break even analysis. Finally, it discusses the marketing strategy targeting youth and discusses managing the coffee shop with trained employees.
1) Promoting youth employment through training programs, small business development, and job creation can help drive economic growth in African countries and support sustainable development.
2) The African Youth Organization has adopted "Youth Enterprise with Innovation in Africa" as a goal, which includes business plan competitions to encourage entrepreneurship among African youth.
3) Strategies like youth enterprise centers that provide education, training, business support, and help youth meet their basic needs can mobilize young people to create their own employment opportunities, participate in developing their countries, and improve their lives and communities.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
This document discusses key aspects of services marketing. It begins by defining services and noting their intangible nature. It then outlines four characteristics unique to services: intangibility, inseparability, variability, and perishability. The document goes on to explain different types of services marketing, including internal, external, and interactive marketing. It emphasizes the importance of employee and customer satisfaction for business success. Finally, it covers differentiating services, managing service quality, and improving service productivity.
Services marketing refers to the marketing of both business-to-consumer and business-to-business services. It focuses on the distinctive characteristics of services and how they affect customer behavior and marketing strategy. Services are activities that are often time-based and bring about desired results for customers without transferring ownership. In services marketing, the traditional 4Ps are adapted and expanded to the 7Ps, which include people, physical evidence, and processes involved in service delivery. Services marketing helps organizations design customer-focused processes to create quality experiences from the customer's perspective.
This document discusses achieving service recovery and obtaining customer feedback. It outlines components of an effective service recovery system such as doing the job right the first time, effective complaint handling, and learning from recoveries. It also discusses customer complaining behaviors, service guarantees, and dealing with abusive customer behaviors. Key points covered include understanding why and how customers complain, designing service guarantees, discouraging customer fraud, and creating institutionalized learning from customer feedback.
Grab entered the Thai ride-hailing market in 2013 after Uber and Easy Taxi. Brandnow.Asia was hired to help Grab gain traction. They found Grab's initial target audience was too broad and advised focusing on specific customer segments like moms with children. Brandnow created marketing campaigns targeting these groups as well as Grab's drivers. Their work helped Grab secure further funding and expand its services to become Thailand's dominant ride-hailing app, and eventually list on the Nasdaq. Grab's representative praised Brandnow's dedication and professionalism for helping Grab achieve its goals.
Entrepreneurship development, bussiness plan on coffee shop.Mohammad Abdullah
This presentation outlines a business plan for opening a coffee shop in Bangladesh. It discusses the background of coffee shops, how they originated in the Middle East and became popular in Europe in the 17th century. The presentation then provides details of the proposed coffee shop such as its location in Uttara, vision to deliver customer satisfaction through quality and service. It analyzes the financial feasibility including startup costs, sources of funding, sales prices, and break even analysis. Finally, it discusses the marketing strategy targeting youth and discusses managing the coffee shop with trained employees.
1) Promoting youth employment through training programs, small business development, and job creation can help drive economic growth in African countries and support sustainable development.
2) The African Youth Organization has adopted "Youth Enterprise with Innovation in Africa" as a goal, which includes business plan competitions to encourage entrepreneurship among African youth.
3) Strategies like youth enterprise centers that provide education, training, business support, and help youth meet their basic needs can mobilize young people to create their own employment opportunities, participate in developing their countries, and improve their lives and communities.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
This document discusses key aspects of services marketing. It begins by defining services and noting their intangible nature. It then outlines four characteristics unique to services: intangibility, inseparability, variability, and perishability. The document goes on to explain different types of services marketing, including internal, external, and interactive marketing. It emphasizes the importance of employee and customer satisfaction for business success. Finally, it covers differentiating services, managing service quality, and improving service productivity.
Services marketing refers to the marketing of both business-to-consumer and business-to-business services. It focuses on the distinctive characteristics of services and how they affect customer behavior and marketing strategy. Services are activities that are often time-based and bring about desired results for customers without transferring ownership. In services marketing, the traditional 4Ps are adapted and expanded to the 7Ps, which include people, physical evidence, and processes involved in service delivery. Services marketing helps organizations design customer-focused processes to create quality experiences from the customer's perspective.
This document discusses achieving service recovery and obtaining customer feedback. It outlines components of an effective service recovery system such as doing the job right the first time, effective complaint handling, and learning from recoveries. It also discusses customer complaining behaviors, service guarantees, and dealing with abusive customer behaviors. Key points covered include understanding why and how customers complain, designing service guarantees, discouraging customer fraud, and creating institutionalized learning from customer feedback.
This marketing plan summarizes Hester Beverages' strategy to launch a new fruit juice called Fruitose in Multan, Pakistan. The plan includes a situational analysis of the product market and competitors. The key competitors are identified as Shezan and Nestle. The marketing strategy will target customers of all ages and socioeconomic groups in Multan geographically. Promotional activities will include print, television, billboards and product sampling. The plan allocates a budget of 38.6 million rupees and establishes objectives to increase market share and sales over the competition. Performance will be evaluated through customer surveys and sales tracking.
This document provides an overview and update of Just Eat Takeaway.com. It discusses the company's hybrid business model of marketplace and delivery, which benefits both consumers and partners. It also outlines the company's strategy to enhance the consumer experience, improve profitability, expand into new areas like convenience grocery, and pursue leadership positions in its key markets through brand awareness and supply/delivery footprint.
Nespresso was created in 1986 as a subsidiary of Nestle. It nearly went bankrupt but now has a turnover of over $3 billion. Nespresso's success is due to its effective brand positioning focusing on high quality coffee, excellent customer service, and strong branding. It positions itself as a premium brand through its boutique stores and coffee club membership. However, its unique positioning may not enable it to resist new competition from Jacobs Douwe Egberts, which has a larger market share and can produce compatible capsules at lower prices.
Kopiko is a leading coffee candy brand in India, originally from Indonesia. It aims to allow people to enjoy the taste of coffee even when on the go. Kopiko targets both children and adults. INBISCO handles Kopiko's marketing in India and believes it provides high quality, nutritious products. The primary audience for Kopiko is college students and professionals aged 16-30, located in tier 1-3 cities with interests in coffee, candies, Netflix, and goals of education or career advancement. Kopiko is perceived as the staple brand for coffee candy in India with over 306 crore rupees in sales in 2017, though it faces competition from brands like Pulse. A proposed campaign would
Business Plan Small and Medium Enterprises Osama Yousaf
Street Fire Modifications is launching a new car modification business in Peshawar, Pakistan. The business plan outlines the company's goals of establishing a workshop and consultancy office to provide products and services for visual, performance, and audio upgrades. The target market is young adults in Peshawar interested in customizing their vehicles. The plan details the company's products, suppliers, marketing strategy, and financial needs to launch the new venture.
Delightful Bakery Café is a partnership established in Mahendranagar, Nepal to provide quality bakery products. The café offers cakes, cupcakes, breads, milk products, and ice cream. It was founded by 7 individuals who invested Rs. 12,00,000 initially. The café aims to be a top bakery specialist in the region and produce high quality products to make customers' special days even more special. Its mission is to enhance customers' businesses by offering great products and services. The café plans to become the neighborhood bakery and retain long-term partnerships through meeting changing demands.
Chapter 06 setting prices and implementing revenue managementNardin A
This chapter discusses pricing strategies for services. It covers setting prices based on costs, value to customers, and competitors. Revenue management aims to maximize revenue by adjusting prices for different customer segments. Rate fences help separate segments. The chapter also addresses ethical issues in pricing complexity and fairness. Effective implementation requires determining the price level and basis, who collects payment, and how to communicate prices.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
This document discusses the importance of focusing on customers in business. It emphasizes that companies should think like their customers in order to better meet customer needs and provide a high-quality customer experience. Companies rely heavily on employees to deliver services, so they must find ways to effectively manage employees to ensure consistent, high-quality service across interactions. Thinking like the customer and prioritizing the customer experience is key to gaining a competitive advantage in the service industry.
Services Marketing
Chapter – 9
Pricing Of Services
Introduction
Pricing or Price is the key element in the traditional marketing mix (the 4Ps) and also the enhanced marketing mix (the 7 Ps). This is the element which earns revenue. This is highly critical because this is the strategy which can make or mar the business.
The firms must make it both ways –the price must
(1) get profits for the firm, and
(2) give value to its customers.
Names of Service Pricing
Pricing for goods is easy and straight forward, while for services it is complicated, may be controlled by several authorities, varies with time, place, people, etc.
For goods the price has a single name “PRICE”, but for services it has several names like :
Names of Service Prices
What Makes Service Pricing Different?
No Ownership of Services
Higher Ratio of Fixed Costs to Variable Costs
Variability of Both Inputs and Outputs.
Many Services Are Hard to Evaluate
This document provides an overview of services marketing. It discusses four categories of services: people processing, possession processing, mental stimulus processing, and information processing. It also discusses the traditional marketing mix (product, price, place, promotion) applied to services, as well as the extended services marketing mix of physical evidence, process, and people. Key characteristics of services are discussed, including intangibility, inseparability, heterogeneity, and perishability. The document also covers consumer behavior models for services, including the three-stage model of service consumption and the servuction model. It defines factors that influence customers' expectations and perceptions of service quality. Finally, it discusses differentiated and undifferentiated marketing strategies and how they relate to market
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
Business plan-to-start-a-coffee-shop-Dissertation-Sample Tutors India
The most challenging dissertation for any student is undertaking the business plan as part of their dissertation work. At Tutors India, we completely aware of business plan structure and our writers has already completed more than 2500 Business plan dissertation successfully. Our team of writers consists of finance and accountant, subject matter expertise and statistical analyst. By taking our help of business plan dissertation writing
The document provides details about a proposed food truck business in Bangladesh called Swift Food Truck Service. It includes an introduction, objectives, general business description, industry background, vision, mission, organizational structure, location analysis, marketing strategy, cost analysis, and financial projections. The business aims to introduce fast food via food trucks and ensure hygienic food. It plans to operate in areas like Gulshan, Uttara, and Dhanmondi that have a high population. The 5-year financial projections estimate that the business will be profitable with net profits increasing from 99.3 million in year 1 to 267.8 million in year 5.
Bank of Ceylon is a major commercial bank in Sri Lanka that was founded in 1939. It has over 628 branches across the country as well as ATMs and other digital services. The bank aims to provide innovative financial solutions and empower employees while enhancing value for stakeholders. It offers various banking products like savings and current accounts, loans, deposits, credit cards, and more to serve customers of all demographics.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
This document discusses the importance of takeout menus for restaurants. It notes that customers prefer convenience and having food at home or work rather than dining out. Every takeout order should include the latest takeout menu to promote additional orders. Takeout menus can be used to promote online ordering and capture customer contact information. Takeout menus feature quick and easy to transport foods and are affordable options that do not require much money to increase pick-up and delivery sales. Effective takeout menu printing can boost a restaurant's takeout business.
The Cost structure for food delivery app-to-app workflow is highly dependent on the three types of participants using the app platform. The app's basic functionality requires app owners to partner with several restaurants and food chains single-handedly. And on the other hand, we bring responsible shipping agents aboard the platform. So, once your business is launched, you can easily distribute requests among your partners and complete orders very fluently.
Everyone is very busy today and has a hectic schedule. Traditional business models should allow startups if they want to provide daily customer service. The modern methods of on-demand business app development have gained momentum. As a result, the on-demand economy is growing because everyone uses mobile devices to find solutions for everything.
This marketing plan summarizes Hester Beverages' strategy to launch a new fruit juice called Fruitose in Multan, Pakistan. The plan includes a situational analysis of the product market and competitors. The key competitors are identified as Shezan and Nestle. The marketing strategy will target customers of all ages and socioeconomic groups in Multan geographically. Promotional activities will include print, television, billboards and product sampling. The plan allocates a budget of 38.6 million rupees and establishes objectives to increase market share and sales over the competition. Performance will be evaluated through customer surveys and sales tracking.
This document provides an overview and update of Just Eat Takeaway.com. It discusses the company's hybrid business model of marketplace and delivery, which benefits both consumers and partners. It also outlines the company's strategy to enhance the consumer experience, improve profitability, expand into new areas like convenience grocery, and pursue leadership positions in its key markets through brand awareness and supply/delivery footprint.
Nespresso was created in 1986 as a subsidiary of Nestle. It nearly went bankrupt but now has a turnover of over $3 billion. Nespresso's success is due to its effective brand positioning focusing on high quality coffee, excellent customer service, and strong branding. It positions itself as a premium brand through its boutique stores and coffee club membership. However, its unique positioning may not enable it to resist new competition from Jacobs Douwe Egberts, which has a larger market share and can produce compatible capsules at lower prices.
Kopiko is a leading coffee candy brand in India, originally from Indonesia. It aims to allow people to enjoy the taste of coffee even when on the go. Kopiko targets both children and adults. INBISCO handles Kopiko's marketing in India and believes it provides high quality, nutritious products. The primary audience for Kopiko is college students and professionals aged 16-30, located in tier 1-3 cities with interests in coffee, candies, Netflix, and goals of education or career advancement. Kopiko is perceived as the staple brand for coffee candy in India with over 306 crore rupees in sales in 2017, though it faces competition from brands like Pulse. A proposed campaign would
Business Plan Small and Medium Enterprises Osama Yousaf
Street Fire Modifications is launching a new car modification business in Peshawar, Pakistan. The business plan outlines the company's goals of establishing a workshop and consultancy office to provide products and services for visual, performance, and audio upgrades. The target market is young adults in Peshawar interested in customizing their vehicles. The plan details the company's products, suppliers, marketing strategy, and financial needs to launch the new venture.
Delightful Bakery Café is a partnership established in Mahendranagar, Nepal to provide quality bakery products. The café offers cakes, cupcakes, breads, milk products, and ice cream. It was founded by 7 individuals who invested Rs. 12,00,000 initially. The café aims to be a top bakery specialist in the region and produce high quality products to make customers' special days even more special. Its mission is to enhance customers' businesses by offering great products and services. The café plans to become the neighborhood bakery and retain long-term partnerships through meeting changing demands.
Chapter 06 setting prices and implementing revenue managementNardin A
This chapter discusses pricing strategies for services. It covers setting prices based on costs, value to customers, and competitors. Revenue management aims to maximize revenue by adjusting prices for different customer segments. Rate fences help separate segments. The chapter also addresses ethical issues in pricing complexity and fairness. Effective implementation requires determining the price level and basis, who collects payment, and how to communicate prices.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
This document discusses the importance of focusing on customers in business. It emphasizes that companies should think like their customers in order to better meet customer needs and provide a high-quality customer experience. Companies rely heavily on employees to deliver services, so they must find ways to effectively manage employees to ensure consistent, high-quality service across interactions. Thinking like the customer and prioritizing the customer experience is key to gaining a competitive advantage in the service industry.
Services Marketing
Chapter – 9
Pricing Of Services
Introduction
Pricing or Price is the key element in the traditional marketing mix (the 4Ps) and also the enhanced marketing mix (the 7 Ps). This is the element which earns revenue. This is highly critical because this is the strategy which can make or mar the business.
The firms must make it both ways –the price must
(1) get profits for the firm, and
(2) give value to its customers.
Names of Service Pricing
Pricing for goods is easy and straight forward, while for services it is complicated, may be controlled by several authorities, varies with time, place, people, etc.
For goods the price has a single name “PRICE”, but for services it has several names like :
Names of Service Prices
What Makes Service Pricing Different?
No Ownership of Services
Higher Ratio of Fixed Costs to Variable Costs
Variability of Both Inputs and Outputs.
Many Services Are Hard to Evaluate
This document provides an overview of services marketing. It discusses four categories of services: people processing, possession processing, mental stimulus processing, and information processing. It also discusses the traditional marketing mix (product, price, place, promotion) applied to services, as well as the extended services marketing mix of physical evidence, process, and people. Key characteristics of services are discussed, including intangibility, inseparability, heterogeneity, and perishability. The document also covers consumer behavior models for services, including the three-stage model of service consumption and the servuction model. It defines factors that influence customers' expectations and perceptions of service quality. Finally, it discusses differentiated and undifferentiated marketing strategies and how they relate to market
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
Business plan-to-start-a-coffee-shop-Dissertation-Sample Tutors India
The most challenging dissertation for any student is undertaking the business plan as part of their dissertation work. At Tutors India, we completely aware of business plan structure and our writers has already completed more than 2500 Business plan dissertation successfully. Our team of writers consists of finance and accountant, subject matter expertise and statistical analyst. By taking our help of business plan dissertation writing
The document provides details about a proposed food truck business in Bangladesh called Swift Food Truck Service. It includes an introduction, objectives, general business description, industry background, vision, mission, organizational structure, location analysis, marketing strategy, cost analysis, and financial projections. The business aims to introduce fast food via food trucks and ensure hygienic food. It plans to operate in areas like Gulshan, Uttara, and Dhanmondi that have a high population. The 5-year financial projections estimate that the business will be profitable with net profits increasing from 99.3 million in year 1 to 267.8 million in year 5.
Bank of Ceylon is a major commercial bank in Sri Lanka that was founded in 1939. It has over 628 branches across the country as well as ATMs and other digital services. The bank aims to provide innovative financial solutions and empower employees while enhancing value for stakeholders. It offers various banking products like savings and current accounts, loans, deposits, credit cards, and more to serve customers of all demographics.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
This document discusses the importance of takeout menus for restaurants. It notes that customers prefer convenience and having food at home or work rather than dining out. Every takeout order should include the latest takeout menu to promote additional orders. Takeout menus can be used to promote online ordering and capture customer contact information. Takeout menus feature quick and easy to transport foods and are affordable options that do not require much money to increase pick-up and delivery sales. Effective takeout menu printing can boost a restaurant's takeout business.
The Cost structure for food delivery app-to-app workflow is highly dependent on the three types of participants using the app platform. The app's basic functionality requires app owners to partner with several restaurants and food chains single-handedly. And on the other hand, we bring responsible shipping agents aboard the platform. So, once your business is launched, you can easily distribute requests among your partners and complete orders very fluently.
Everyone is very busy today and has a hectic schedule. Traditional business models should allow startups if they want to provide daily customer service. The modern methods of on-demand business app development have gained momentum. As a result, the on-demand economy is growing because everyone uses mobile devices to find solutions for everything.
Developing a Successful Food Delivery App: Tips and StrategiesTechugo
As a budding entrepreneur, if you want to take advantage of the 339.257 million dollars profit-bearing food delivery business with a food delivery application- you are at the right place.In the article, you will gain insight into what makes the food delivery apps such a powerful solution in the first place that restaurant setups or those setting base in the food delivery market are considering making use of it.
This is followed by remembering steps whose adherence will allow the creation of a solution that drives huge revenues and ensures maximum returns right from Day 1 for the food delivery startups.
Unlock The Potential Of Newspaper App Development To Reach A Wider Audience (...MedRecTechnologies
Reach a wider audience with our newspaper app development services. We help you craft an intuitive and engaging interface that will help your readers access content from anywhere. Unlock your potential and take your publication's reach to new heights.
A Step-by-Step Guide to Create a Grocery Delivery App like Instacart.pdfPrimotech
Tap into the rapidly growing market of online groceries with a feature-packed smartphone application like Instacart. In today's society, where people have very tight schedules for their daily activities, the grocery delivery app development business is viable.
This document outlines a plan to develop and launch a budget management mobile application called "Budge-It!". It aims to help users easily track their expenses and budgets. The plan includes analyzing the market opportunity and competitors, developing the app functionality, and launching with a beta version targeted at college students. The goal is to become a market leader and earn millions in revenue within the first few years.
Super Apps in Banking: A Massive Revolution!Techugo
A super app is a mobile application that offers a wide range of services within a single platform. These services can include everything from messaging and social networking to e-commerce and online banking. In the context of banking, a super app might offer a variety of financial services such as account management, bill pay, peer-to-peer payments, and investment management, among others. Super apps are designed to be convenient for users by providing a single location for accessing a wide range of services, and they often have a strong focus on user experience. To know more visit the post.
Importance Of Being Customer-Centric In Food Delivery App.pptxOn Demand Clone
Prioritizing customers above all else. Learn how to be customer-centric in your Food Delivery App business and see why it matters. For more info visit our site : https://www.ondemandclone.com/ubereats-clone/
Top 15 Must-Have eCommerce Mobile App FeaturesBaek Yongsun
Discover the essential ecommerce mobile app features. From easy login to product filtering and secure payments, enhance your app with must-have functionalities.
राय: Your Ultimate Shopping Companion - A Pitch Presentation.pptxROCKY
This PPT is based on Explaining the challenges consumers face while searching for products in local shops. Highlight issues like time wasted, inconvenience, and frustration. Basically this app provides a search engine to find the products which aren’t easy to find. The user has to search for the product and it will show you the nearest shops having it with the price and map for navigation.
For the shopkeepers, they have to register their shops by purchasing a monthly or annual subscription, where they can enlist their products. → It will help the shopkeeper to advertise his shop and will generate the traffic too.
→ By reading the reviews users can easily find the best items at best price.
How Much Does it Cost to Build a Food-Delivery App like UberEats or GrubHub_.pdfMoon Technolabs Pvt. Ltd.
If you’re looking to find the best solution for on-demand food delivery app development, first you need to understand the cost analysis and how everything works. This blog encapsulates the cost structure of food delivery apps.
How to start an online food ordering software business in 2024.pptxNilaadvika
In 2024, launch an online food ordering software business after conducting market research, developing a user-friendly platform with robust features, collaborating with local restaurants for timely deliveries, and implementing marketing strategies for customer retention in the competitive market.
To Know More
https://medium.com/@thisisrahul3/how-to-start-an-online-food-ordering-software-business-in-2024-be7715a54e63
https://www.abservetech.com/ubereats-clone/
Beacons can enable proximity-based services by triggering actions through mobile apps when devices are near beacons. Beacons use Bluetooth signals to allow mobile devices to understand their indoor location and trigger app notifications. This document discusses how beacons could transform banking by enabling personalized greetings and account information when customers enter branches, as well as contactless cash withdrawals and mobile payments.
7 features of successful on demand apps, even after covidAResourcePool
Made by tech business visionaries, On-Demand Apps are intended to supply forefront consumer loyalty and experience. These applications, and the brands that use them, have only one message for their shopper – you need it, we get it to you – NOW.
Service2Media provides app solutions for banks to improve customer relationships and take advantage of new opportunities. They help design, deliver, maintain, and evolve innovative banking apps across devices. Their app platform allows banks to provide consistent experiences, connect apps to back-end systems, easily support new devices, and evolve apps over their lifecycle. This enables banks to inform, control, educate, direct, manage and assist customers through rich mobile apps.
A mobile app can help grow a bar's business by promoting products, events and discounts to new and existing customers. Most mobile users are comfortable with apps and access them daily. A bar app can provide menus, booking systems, events calendars, loyalty programs, coupons and push notifications to engage customers. Push notifications in particular allow bars to promote events and offers to local users at the right time and place through scheduling and targeting of messages.
This document proposes a new Android app to help roadside vegetable and fruit vendors in India. The app would allow vendors to easily update prices, select the items they are selling, create bills for customers, and offer discounts. Key features include supporting multiple Indian languages, working offline without internet, and being lightweight to run on low-end smartphones. The goals are to bring more vendors onto the platform within a year and help them while avoiding losses from small pricing discrepancies. Initial earnings will be low but customer understanding and value of the app is expected to grow over time. The strategy is to start small, test the app, innovate based on feedback, and employ community building tactics and emotional branding.
The document discusses how companies must focus on providing seamless user experiences across digital channels in order to drive digital transformation and remain competitive. It emphasizes the need to adopt a user-centric approach, understand user behaviors, and use data to personalize experiences in real-time. It also highlights that organizational change is required to embed user experience principles throughout products, processes, and company culture.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
2. 1
Executive overview
Expresso is a mobile/web platform that connects buyers of coffee with suppliers. Its aim is to
improve service efficiency by receiving the order and payment before the customers even
arrive, giving them a no wait VIP experience. We want our customers to be able to kick-start
their days with premium coffee, anywhere, anytime with the touch of their fingertips. Not only
does Expresso give the customer simplicity but also the speed of a no wait experience. It also
provides the social feature for customers to rate the coffee outlets based on the quality of the
coffee and experience, of which they can share with friends. The application will display
excessive coffee menu information to suit the needs of a range of tastes. Expresso will support
real-time order tracking to ensure your coffee is served to you at a premium temperature.
3. 2
Table of Contents
1. Business Mission.............................................................................................................. 3
2. Target customers.............................................................................................................. 3
3. Basis of differentiation..................................................................................................... 3
4. Product/market scope....................................................................................................... 3
5. Revenue Streams and Monetization strategy.................................................................... 4
6. Key assets ......................................................................................................................... 4
7. Competencies.................................................................................................................... 5
8. Production........................................................................................................................ 5
8.1 Application software development...........................................................................................5
8.2 Creating and maintaining relationships with coffee outlets .......................................................5
9. Industry analysis .............................................................................................................. 6
9.1 Threat of substitutes.................................................................................................................6
9.2 Threat of new entrants .............................................................................................................7
9.3 Rivalry among existing firms...................................................................................................7
9.4 Bargaining power of suppliers .................................................................................................7
9.5 Bargaining power of buyers.....................................................................................................8
9.6 SWOT Analysis.......................................................................................................................8
10. Marketing analysis ......................................................................................................... 9
10.1 Segment.................................................................................................................................9
10.2 Target....................................................................................................................................9
10.3 Position ...............................................................................................................................10
11. Financials..................................................................................................................... 12
11.1 Summary Statement of Capital and Start-Up Expenses.........................................................12
11.2 Sources of capital.................................................................................................................12
11.3 Start-up Expenses ................................................................................................................13
11.4 Pro-forma Income Statement................................................................................................15
11.5 Net Sales .............................................................................................................................15
11.6 Operating Expenses .............................................................................................................17
4. 3
1. Business Mission
“Kickstart your day with coffee, anywhere, anytime at the touch of your fingertips.”
2. Target customers
Buyers: young professionals who are busy and want a unique, convenient and personalised
coffee experience through buying coffee on the go. We will connect them to coffee outlets
through our app in order to facilitate their own customized coffee experience different to the
currently accepted norm.
3. Basis of differentiation
• Personalised coffee experience- no wait, no hassle
• Pricing and detailing transparency
• Easily accessible peer-reviewed medium for purchase
• Cost-effective
• Convenient- no payment over the counter, in and out model.
• Express (option) Freemium- consumers can pay more for faster coffee.
4. Product/market scope
Product scope is specific to the singular application - hopeful to become a specialist and utilise
a currently undeveloped niche in the market/industry starting locally and eventually growing
nationally, with potential for expansion to cabinet-food ordering in future.
• Launch - single product/regional users.
• 1-2 years into existence - single product/regional users.
• 3-4 years into existence - two products/national users.
• 5 years into existence - two products/national users. T
The market scope is specifically refined and tailored to the out-of-home coffee industry, acting
as a facilitator for both buyers (targeting young professionals/students’ niche) and sellers (local
cafes and coffee cart businesses).
5. 4
5. Revenue Streams and Monetization strategy
We have three monetization methods that we will be pursuing from a customer stand-point, the
first being a 3% commission on sales through the app. This will be done by taking 3% of the
sale per unit sold. This commission will be charged to suppliers, so the cost is not passed on to
the consumers and users of the app. By doing so we can guarantee that prices will not exceed
the standard price for a cup of coffee as to not deter consumers by making the use of the app
more expensive. This revenue stream can be considered one of our main revenue sources and
is extremely important to the business.
Ad revenue is the second monetization strategy which generates further cash flow and
capitalizes the empty space within the app. With the expected growing consumer base, we can
see ad revenue increasing as the number of consumers using the app will increase. It is possible
to incorporate a paid promotion of other businesses within the ad space creating a more stable
ad revenue. With businesses having to pay to have their promotion shown on our platform.
The last monetization strategy is a freemium option involving a free and a paid version of the
app with advanced features to paid users. Advanced features include ad free, express coffee
(skips the wait line for expresso orders), and rewards. At $12.99 a month, this option can
provide the user base extensive privileges at affordable prices. This generates a recurring
payment monthly and provides stable cash flow and revenue. By making the app free at first
point of download, it allows consumers to familiarise themselves with the app landscape and
will increase the likeliness purchasing the premium version of the app. Through making this
an in-app purchase, it is more likely to capture consumers attention driving sales. With a goal
of 5% of the users in the first year in the premium option, we can see it growing exponentially
in future years.
6. Key assets
Expresso possess a range of key assets, our key asset being the mobile-based application that
connects buyers with coffee suppliers. Secondly, being the trusted relationship between
suppliers and consumers, which has been facilitated by Expresso’s peer to peer business model.
Expresso is protected intellectual property and a protected brand and reputation earned through
being a pioneer and innovator in the New Zealand coffee industry. Expresso holds a
combination of human and financial key assets also, including the dedicated and ambitious
6. 5
team assembled to create it, and the various revenue streams Expresso generates, paired with
original investments.
7. Competencies
• Expresso’s core competency is providing superior convenience and efficiency through
connecting busy, young professionals (buyers) with coffee outlets, without the hassle.
• Expresso brings value to consumers by allowing consumers to personalise their
experience of purchasing coffee on-the-go by matching their demand for coffee with
what is most convenient for them. Expresso adds further value to consumers by
providing transparency to the out-of-home/takeaway coffee market which includes the
price, environmental friendliness, waiting time, distance from the consumer’s location
and customer service.
• Expresso generates a strong relationship with both suppliers and customers which
ensures trust and enhances the overall experience for consumers and suppliers.
8. Production
8.1 Application software developments
• Employment of an application software development team, strict specifications must
be followed for the complex application to run with as little errors as possible.
• Bringing the free application online, available on app stores for both Android and
iPhone users.
• Constant maintenance and updates after app’s release minimise bugs and constantly
improve the user experience.
8.2 Creating and maintaining relationships with coffee outlets
• Approach outlets before the app development and present the benefits/opportunities our
app presents to them.
• Have a minimum number of outlets agreed to participate before app launch.
7. 6
9. Industry analysis
9.1 Threat of substitutes
The threat of substitutes for Expresso is relatively low. This is because there are currently no
apps that cater towards pre-ordering coffee in Dunedin, which is our primary market for start-
up. Although, we believe that our product and services are unique and beneficial enough to
succeed and prosper in the current coffee market, there are however some similar services
currently available that could be used as a substitute to Expresso.
Deliver Easy/Uber Eats
Although these food delivery services may not necessarily be directly competing with Expresso,
there are definitely still elements of substitutability between the companies. While Expresso
aims to advise its customers on decisions regarding coffee quality and waiting times, it will be
ultimately used to save time and effort by having the coffee hot and ready to go when the user
is. Deliver Easy and Uber Eats both works by delivering food products (including coffee) to
the customers desired address for a small delivery fee. Although both services have been
created with different intentions of how they will be used (on the go, ready for you vs delivered
to your door), they both serve the same purpose of eliminating time and effort to get your food
product. These services will compete in situations depending on how much time, and money
is of importance. For example, someone who was planning to use Expresso to get their coffee
on the way to work may decide they have a bit more time than usual and decide to get the
coffee delivered to them. Similarly, if a customer was keen to get their coffee quickly at home,
Expresso might be their service of choice as the coffee will most likely be ready faster, and the
customer avoids the $5-$10 delivery fee.
Coffee outlets own website/app platform
Although not a current major threat, Coffee outlets introducing their own online coffee order
platform with similar speed and efficiency to Expresso will be a direct competitor. The speed
and simplicity that customers can get their coffee are one of the leading traits that make our
service possible, and if coffee outlets start matching our speedy order systems then customers
will likely ignore all the other features of our app and order directly from their favourite coffee
outlet.
8. 7
9.2 Threat of new entrants
Barriers to entry for Expresso include capital requirement, and access to distribution channels.
Developing a mobile application requires a significant amount of capital ranging from $50,000
to $100,000 especially for more complex apps such as Expresso which will involve a mapping
system. As our upfront capital costs to build the application is relatively high, it forms a barrier
to entry making it difficult for new entrants to imitate. Expresso will also have first mover-
advantages such as having already built a network of suppliers that will be difficult for new
entrants to imitate, especially business relationships. This will be a barrier for new entrants to
access distribution channels. Another threat for Expresso could be imitation by bigger
companies. For example, an already well-established business such as UberEATS could see
our idea and realise its potential and then create a similar offering to its already established
market of customers. To combat this, we may have to look at getting a patent as it is the ideal
protection for barriers to entry.
9.3 Rivalry among existing firms
Expresso does not compete in the coffee market, it simply connects users with coffee outlets.
Since there are no existing firms that Expresso will be competing within the same industry in
Dunedin, rivalry among existing firms is very low. However, as we set to expand nation-wide,
there is at least one existing firm that has a similar business model. This firm is Onthegoapp1
,
which is also a pre-ordering mobile application for coffee. This firm is also a start-up based in
Tauranga, but is yet to kick off. Their Facebook page has a limited 137 likes and their Instagram
account has only 47 followers with no content. As this is the only existing app that is similar
to Expresso, there is low intensity of rivalry currently, but as this market grows, rivalry is likely
to grow with it.
9.4 Bargaining power of suppliers
Expresso’s suppliers are coffee outlets. By having a large network of suppliers, Expresso will
bring more value to customers by providing more choice and convenience. More suppliers
imply that the threat of substitution between outlets is high, lowering their ability to exert
pressure on buyers. Therefore, the bargaining power of suppliers will be low. A possible risk
that we anticipate from suppliers is if all of the coffee retailers started developing their own
online/app order system and eliminating the costs of a middleman (us). However, this would
1
Onthegoapp. (2018). Home | On the Go. Retrieved from https://www.onthegoapp.co.nz/
9. 8
require a lot of time and some money input from the coffee retailers, so they will likely not
bother with that type of venture.
9.5 Bargaining power of buyers
At Expresso we are very aware that this service will only thrive with critical mass. Expresso’s
margins on coffee sales are very small and so the Expresso concept relies on coffees being
purchased in high volumes for it to generate a worthwhile profit. Although Expresso doesn’t
cost the consumer anything, it is completely up to the consumer to decide whether our app is
worth ordering through, depending on factors such as time actually saved, and the value of our
information on each outlet/barista. If coffee consumers decide that it is easier to order their
coffee directly through the outlet rather than Expresso, Expresso will most likely fail. Therefore,
the bargaining power of buyers is high. As a consequence, it is crucial that customer
relationship management and customer feedback are taken very seriously in order to make sure
Expresso stays the logical option, first in consumer minds for ordering coffee.
9.6 SWOT Analysis
Strengths
There is a gap in the market that our product fulfills as there are no other direct competitors
that have the same offerings as Expresso, providing us with uncontested market space. A cost
related strength is that our business only really requires start-up costs. Although this will be
large, our on-going costs will be low. We believe that our unique selling proposition is a
personalised coffee experience that offers full transparency for consumers and is cost-effective
and convenient.
Weaknesses
A weakness that may lose sales is the large market of coffee drinkers that would be resistant to
adopting our technology. These people are an older demographic and would be known as the
late majority or laggards in the diffusion of innovation theory2
because they are sceptical or
resistant to change. Another weakness is that due to high start-up costs, we forecast that we
won’t generate a profit for the first few years.
2
Behavioural Change Models. (n.d.). Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-
Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories4.html
10. 9
Opportunities
There is a noticeable trend based on the consumption of coffee in different demographics. Older
demographics consumer coffee socially (i.e. sitting down in the café), whereas younger
demographics have shown that coffee is consumed more as a ‘pick-me-up’, on the go drink.
There is a large opportunity for Expresso to be effective not only for residents of Dunedin, but
also visitors. Because of Forsyth Barr Stadium, Dunedin hosts a lot of major concerts and
events which bring thousands of people into Dunedin therefore customers for us.
Threats
The main obstacle that we face is the start-up costs required to develop our app which we
estimate to be $77,900. This would likely have to come from an investment from each of the
founders and from an angel investor. A threat to our business is the two companies in Dunedin
that have a big footing in the technology food ordering business.
10. Marketing analysis
10.1 Segment
Expresso’s ability to connect consumers with coffee much quicker offers us a very wide range
of potential consumers. Expressos customer base is incredibly broad and includes any coffee
drinking smartphone user. The variables we have used to segment our industry is age, time,
and lifestyle. Expresso’s segment by age lie generally around the 29 years old and under. The
age segment of 29 and under is best suited for Expresso as this represents the students and
young professionals. We are segmenting the market to those with low available time and aim
to provide value to this segment by providing convenience that allows them to save their limited
time for more meaningful activities. The lifestyle we are segmenting the market by is a fast-
paced, working lifestyle as opposed to a relaxed and unpressured consumer lifestyle. A fast-
paced lifestyle has a higher need for convenience which Expresso will deliver.
10.2 Target
Expresso will initially target the under 29, urbanized fast pace workers and students that are
coffee loving enthusiasts who require their daily fix. Our focus on this segment is driven by
the poor availability of time and the likelihood to adapt time-saving applications into their
11. 10
everyday life. This target market is also the most technologically adept who are most likely to
adopt and integrate new consumption habits, thus giving Expresso consistent customer base
from early on in the company lifespan. We will target this select group through mediums we
find most generate the most appeal, being primarily social media mixed in with some
advertising done through the University student magazine (as start-up based in Dunedin), The
Critic, as this will generate exposure to the student population. However, even with these
investments in advertising through social media and the student magazine, the basis of what
we hope grows the popularity of our product is word of mouth.
10.3 Position
Expresso positions itself as a solution to a problem consumers face when purchasing a coffee;
the time it takes to order and wait in line to receive a coffee. Expresso is positioning itself as a
brand that is looking to greatly improve an experience that consumers routinely go through.
Standing out in our target segment will be much more dependent on our advertising methods,
coupled with securing key cafes to run the physical provision of coffee. The positioning of
Expresso bases itself around the idea that we can offer consumers the ability to order and pay
for their coffee with merely the touch of an app and collect their cup of coffee from their chosen
provider instantly. Given that our concept has never been seen in this market, if we can at
minimum deliver a suitable product, it should serve as the greatest point of difference for
standing out/cut through. Our highest priority will be to secure key contracts with North
Dunedin cafes that deal routinely with our target market, and ensuring that there are no
significant geographic gaps between vendors. Expresso is shaving minutes off of time-poor
coffee consumers manic morning routine or limited lunch breaks. Expresso is positioning itself
in a relatively uncharted market as nothing quite like this currently operates, making it
somewhat of a disruptive force to an industry that has been largely unchanged for years in
aspects such as this.
13. 12
11. Financials
11.1 Summary Statement of Capital and Start-Up Expenses
11.2 Sources of capital
Owners’ and other investments:
As owners, we will invest $5,000 of our own money each (seven members). We are looking to
seek investment from Ice Houses “ice angles” they are a leading angel investor network that
invests in and supports exceptional teams that are exploiting global opportunities. Since 2003.
14. 13
Ice angels have invested $80million into 1263
companies. Their portfolio represents a broad
range of industries including software, mobile, gaming, web medical devices, biotech, and
advanced manufacturing.
11.3 Start-up Expenses
Buildings/real-estate
The costs of office space are based on a residency package at Innov8HQ in Dunedin. Is a
collaborative workspace, providing a supermarket of resources to house, connect and support
business through start up, growth and sustainability in the digital age. The price is $375 Per
month, therefore we will pay 1 month up front. 4
Location/administration expenses
Accounting fees at $250 per month, therefore we will pay 1 month upfront. 5
Insurance
$49 per month are the average costs of small business insurance across all industries in NZ. 6
Product/service development expenses
The estimated cost of the app development is $77,900. This estimate is generated through a
website that estimates costs based on features of the app based on 30,000+ project submissions.
The budgets are based on averages for hitting a high-quality standard for the final product.7
Advertising / Promotional expenses
We will be taking 40% of net sales (excl. GST) to fund marketing and advertising campaigns.
Other expenses
These expenses include uniforms for staff and stationary.
3
https://www.iceangels.co.nz/about-us
4
https://innovatehq.co.nz/
5
Accountant NZ. (2018). Accounts Services Pricing Plan. Retrieved from
https://www.accountantnz.co.nz/PricingPlan
6
https://www.bizcover.co.nz/public-liability-insurance-cost/
7
http://howmuchtomakeanapp.com/
15. 14
Contingency Fund
The contingency fund is 3% of expected sales in the first year.8
Working Capital
Current assets (expected sales) / Current liabilities (operating expenses) = 161,916/54,444 =
2.973. Calculations are as follows:
• 161,916 * 2.973 = $4,813
Working capital is small as we are a company that is based on an app we don’t hold inventory.
Businesses that provide intangible products or services, such as consultants or online software
providers, generally require much lower working capital.9
8
https://smallbusiness.chron.com/create-contingency-reserve-38236.html
9
https://www.investopedia.com/ask/answers/102915/how-much-working-capital-does-small-business-need.asp
16. 15
11.4 Pro-forma Income Statement
11.5 Net Sales
Commissions from Sales
Year 1:
There are 19,721 people in Dunedin aged between 20-29 (target market)10
. Sales are
based on the average figure that New Zealanders spend on takeaway coffee of $13.67
per week or $710 per year11
. We estimate capturing 20% of this market in the first
10
DCC. (2018). Population and demography - Dunedin City Council. Retrieved from
http://www.dunedin.govt.nz/your-council/long-term-plan-2015-2016/section-1-major-issues-and-strategies/city-
profile/population-and-demography
11
Register Retail Intelligence. (2018). Canstar Blue survey results: We're obsessed with coffee. Retrieved from
https://theregister.co.nz/news/2017/05/canstar-blue-survey-results-were-obsessed-coff
17. 16
year in which we will collect 3% commission per coffee sold. Calculations are as
follows:
Year 2:
Increase customer base to 50% through increased brand awareness and intensive
marketing efforts. Calculations are as follows:
Premium Subscription Sales
Year 1:
Premium subscription is $12.99 per month and $156 per annum. We aim for 5% of
our customer base in the first year to be premium subscribers.
3945 x 0.05 = 198 Premium subscribers: 198 people
198 x 156 = 30,888 Premium subscription sales: $30,888
Year 2:
Increase premium subscribers to 6% through marketing and rewards.
9861 (year 2 customer base) x 0.06 =
592
Premium subscribers: 592 people
592 x 156 = 92,352 Premium subscription sales: $92,352
19,721 x 0.2 = 3,945 Customer base: 3,945 people
3,945 x 710 = 2,800,950 Total coffee sales of our customer base
will be $2.8 million.
2,800,950 x 0.03 = 84,028 3% commission of sales equate to
$84,028 in the first year.
19,721 x 0.5 = 9,861 Customer base: 9,861 people
9,861 x 710 = 7,001,310 Total coffee sales of our customer base
will be $7 million.
7,001,310 x 0.03 = 210,039 3% commission of sales equate to
$210,039 in the second year.
18. 17
Advertising revenue
Year 1: $1000 of advertising revenue for general ads per month.
Year 2: Increase to $1500 per month through an increase in customer base and exposure.
GST
15% GST from net sales.
Cost of Sales: Professional services
20% of commission sales for maintenance, updates and running of the app.
11.6 Operating Expenses
Marketing
As a platform business, a heavy focus will be put on marketing to increase the customer base.
This will require large sums of money, therefore, we will be taking 40% of net sales (excl.
GST) to fund marketing and advertising campaigns.
Administrative Expenses
Accounting fees at $250 per month12
equating to $3,000 per annum.
Public liability insurance at $4913
per month equating to $588 per annum.
Utilities
Electricity used by Expresso is based on the average power bill per annum in Dunedin of
$2,12414
. The internet use will be based on an unlimited internet plan ($90 per month)15
.
12
Accountant NZ. (2018). Accounts Services Pricing Plan. Retrieved from
https://www.accountantnz.co.nz/PricingPlan
13
BizCover. (2018). How much does Public Liability Insurance cost? - BizCover. Retrieved from
https://www.bizcover.co.nz/public-liability-insurance-cost/
14
Switch. (2018). Infographic: What is the average New Zealand power bill?. Retrieved from
https://www.stuff.co.nz/business/industries/92920513/infographic-what-is-the-average-new-zealand-power-bill
15
Stuff Fibre. (2018). Unlimited fibre broadband from Stuff Fibre. Retrieved from https://www.stuff-
fibre.co.nz/?gclid=CjwKCAjwxILdBRBqEiwAHL2R84lfBGccsQHRGEZrA5TMZ4CNXUsCttEVqw7Bui97N
GWQrdVSchGpBhoCu7cQAvD_BwE
19. 18
Rent
As a platform business start-up, we only require a small single office 16m x 2 in Dunedin
CBD to conduct business from. This comes at a rate of $4500 per annum.16
Tax
The tax rate for income between $14,000-$48,000 is set at 17.5%.17
Income above $70,000 is taxed at a rate of 33%.
16
Harcourts NZ. (2018). Dunedin Central, 3/2 Stafford Street | Harcourts Dunedin | NAI Harcourts. Retrieved
from https://naiharcourts.co.nz/Property/859502/DU94989/3-2-Stafford-Street
17
Inland Revenue. (2018). Income tax rates (Tax rates and codes). Retrieved from https://www.ird.govt.nz/how-
to/taxrates-codes/rates/itaxsalaryandwage-incometaxrates.html