This slideshow outlines my digital media marketing strategy for Citroen Automobiles. The slideshow is the final project for the Michigan State University class Advertising 420. Advertise 420 explores the essentials of a New Media Driver's license.

1. Digital Media Marketing Strategy
Advertising 420 Final Project
Joseph Amat

2. Primary
products
of
2016
Picasso
Cactus
C-­‐Zero
Saloon
New
Range
Tourer

3. Target
Audience
• Trendy people
• Sex appeal
• Self conscious
individuals
*The primary target here is
young trendy people that
control what is and is not
popular among upcoming
generations.

4. Social
Media

5. Mobile
ApplicaCon
• Accessibility
• Concise
• Sleek
• Easy
to
navigate

6. Citroen.com
-­‐Design
-­‐Regional
Preferences
-­‐Navigability
-­‐Sleek
Design
-­‐User
specific
adjustments
-­‐Homepage
Video

7. Online
ads
• Placed
on
specific
websites:
These
websites
should
pertain
to
Sports,
Fashion,
Nightlife
and
other
areas
of
Popular
Culture.
*Aim
to
associate
Citroen
with
a
trendy
and
iconic
image.

8. Email
MarkeCng
• Monthly
NewsleSer
• More
than
simply
adverCsements
• Emails
will
vary
based
on
recipient’s
age
• Entertaining
*Make
these
emails
intriguing,
no
one
wants
to
receive
a
simple
adverCsement,
these
Emails
will
be
ignored.
We
want
to
provide
potenCal
customers
with
something
that
is
not
Only
informaCve
but
something
that
they
can
look
forward
to
each
month.

9. Budget
$40-­‐80
per
click
4.3%
increase
in
sales
since
2014
Approximate
cost
for
total
budget:
$185
Million

10. Metrics
&
Goals
• Number
of
clicks
on
each
web
page
• App
downloads
• Social
media
usage
increase
• Overall
increase
in
sales