Bloom Worldwide is proposing collaboration with ITB on social media marketing projects. These include providing expertise on campaigns to engage millennials and women car buyers, and taking ITB's social media presence to the next level. ITB is looking to improve strategic social media activation to drive awareness through conversation with customers and prospects. Bloom outlines expertise in areas like building engaged communities, changing perceptions, understanding return on investment from social media, and successful launches on platforms like Instagram.

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2. Contents
Case Study Collaboration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Social Media Insight & Strategy. . . . . . . . . . . . . . . . . . . . . . . . .
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Campaign Ideas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Centre of Excellence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Why Bloom? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3. Background: Different Spin
Bloom Worldwide have launched a
specialist automotive engagement
and innovation lab: Different Spin
Different Spin is interested in partnering with ITB
on upcoming research projects:
• Millennials don’t & wont buy cars
• Don’t Pink it & Shrink It: Automotive is failing
to engage and innovate for women
In additon, we would like to propose providing
marketing services expertise to take your social
media to the next level.
Background: Insure the
box
ITB is moving out of start-up mode
following the recent acquisition by
ANDIE.
There is a need to move to a more strategic
activation of social media and other organic
marketing activities to drive awareness; taking
conversation with existing customers and new
prospects to the next level.
ITB employs a test & learn approach to all
activities taking learnings and applying them to
optimise future activities.

4. Section One
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Subtitle
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– James Jack - Designer

9. 01 Example Title
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10. 02 Example Title
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11. Share of voice
has increased
from 2% to 17%

12. No. 3 share of voice in MM9

13. Branded community is
3rd largest in Europe

14. Secondary title
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15. Secondary title
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Toyota Tender 2015. Bloom Worldwide.

16. Secondary title
Toyota Tender 2015. Bloom Worldwide.
Facebook page Engagement rate
Brand A 1.2
Brand B 8.2
Brand C 1.4
Brand D 3.2
Source: Socialbakers analytics, January 20 - March 20, 2015. The ER is
calculated as the number of likes, comments and shares made on a post
divided by the total number of page fans.
8.23.2
1.4
1.2

17. Secondary title
Toyota Tender 2015. Bloom Worldwide.
Company A
Company B
Company C
Company D
0 2 4 6 8 10
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18. 49.8
%
were active on
Facebook
25.3%
were active
on YouTube
25.1%
were active
on Twitter
15.1%
were active
on Google+
11.3%
were active
on Pinterest
10.9
%
were active
on Instagram
Toyota Tender 2015. Bloom Worldwide.

19. Awareness
Building a large and engaged
community
01 Perception
Delivering content that has cut
through and drives changes in
perception and behaviour
02
Advocacy
Understanding the financial
return on investment that
social media delivers
03 Conversions
Launching successfully on
Instagram, building this into a long-
term, successful platform for the
brand
04
Secondary title
Our aim is to help Halfords improve its social media activity in four areas:
Toyota Tender 2015. Bloom Worldwide.

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augue vel bibendum. Praesent tempor, turpis at convallis congue.
Toyota Tender 2015. Bloom Worldwide.
Secondary title
Company Name
Project title
Stats

21. Awareness:
Building a large and engaged
community
01
Secondary title
Our aim is to help Halfords improve its social media activity in four areas:
Toyota Tender 2015. Bloom Worldwide.
Perception:
Delivering content that has cut
through and drives changes in
perception and behaviour
02
Advocacy:
Understanding the financial
return on investment that social
media delivers
03
Conversions:
Launching successfully on
Instagram, building this into a
long-term, successful platform
04

22. Lorem consectetur adipiscing elit.
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03
Toyota Tender 2015. Bloom Worldwide.

23. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Integer mollis varius porttitor. Praesent lobortis porta
pulvinar. cenas volutpat volutpat augue vel bibendum.
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consectetur adipiscing elit. Integer mollis varius porta.
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tempor, turpis at convallis congue, mauris purus consequat
neque, sit amet facilisis enimrem dolor sit amet, consectetur
adipiscing elit. Integer mollis varius porttitor praesent.
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neque, sit amet facilisis enimrem dolor sit amet, consectetur
adipiscing elit. Integer mollis varius porttitor praesent.
Toyota Tender 2015. Bloom Worldwide.
Secondary title

24. 3
6
1
4
5
Toyota Tender 2015. Bloom Worldwide.
Secondary title
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Praesent lobortis porta pulvinar.
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tempor, turpis at convallis congue, mauris
purus consequat neque, sit amet enim.

25. PURCHASERSFANS
OBJECTIVE
Fans vs Purchasers
Toyota Tender 2015. Bloom Worldwide.

26. Bloom App

27. Bold /
Confident
Brave /
Challenger
Trust
Our Values
Toyota Tender 2015. Bloom Worldwide.

28. Our Values
Toyota Tender 2015. Bloom Worldwide.
Bold /
Confident
Brave /
Challenger
Trust

29. Thank you.
Toyota Tender 2015. Bloom Worldwide.

30. Team Toyota
Toyota Tender 2015. Bloom Worldwide.
Kate Cooper
CEO
Toyota role:
Kate has executive responsibility for Toyota Social Business at Bloom,
leading the strategic direction of the project.
Brand experience:
Head of Social, UK Cabinet Office & Number 10, Lego, RBS, Boots,
Vogue, Economist.
Notable achievements:
Named within SocialBuzz Top 50 most influential individuals in social
media.
Designed & launched Lego’s global social media training programme.
Delivered social media coaching and training for UK’s top Cabinet
Ministers

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Toyota Tender 2015. Bloom Worldwide.
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