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The document summarizes Volvo's marketing strategies and initiatives to shift its brand image to appeal to younger and more environmentally-conscious consumers. Volvo aims to be seen as providing affordable luxury and convenience while maintaining its commitment to safety and environmental stewardship. New campaigns highlight customers' individuality and focus on crash-test videos and plug-in hybrid technology. Volvo also launches a car sharing service for urban customers and partners with NBA star Jeremy Lin to appeal to younger audiences.
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The document discusses a new product called myDrive, which combines a USB flash drive with interchangeable toy figures. MyDrive aims to create a new niche market and enrich users' lives with its unique and adorable design. The product allows users to easily change outfits on the flash drive figure by popping them on and off. This makes it more than just a flash drive and gives it high collection value. The company seeks to make myDrive a universal platform that can feature figures from brands like Disney, Hello Kitty and more.
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This document discusses fractional ownership of exotic automobiles through Curvy Road, which allows customers to pay only for the time they use high-end vehicles rather than owning them outright. It notes fractional ownership has been a proven concept for 25 years, growing to include thousands of jets worth billions. Curvy Road operates hubs in 4 cities, offering shares of vehicles to members. The service covers all ownership costs and hassles for customers. It aims to expand its fleet and locations to 18 vehicles nationally by 2015.
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This document discusses different types of brand associations with films, including examples. It outlines strategies like brand in-film placements, consumer engagement promotions tied to films, and film-based brand promotions. Some key examples mentioned are FedEx in Cast Away, Chevrolet Camaro in Transformers, White Castle in the Harold & Kumar trilogy, Omega watches in Skyfall, Tata Nano promotions for Student of the Year, Thums Up promotions for Dabangg 2, Coke Zero's Skyfall ticket contest, Orange using the Gulliver's Travels trailer, and Cadbury Bournville and The Dark Knight Rises. The document advocates choosing a film where the brand and story are a strong match to help build
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The document discusses research conducted to understand the customer journey when purchasing a car. It examines the emotional and rational stages a customer goes through, from initially contemplating a new car, to kicking off their search, and finally making a purchase. The research also looked at the most effective media to reach customers at each stage, and found that 47% of people find inspiration to buy a new car while driving and seeing outdoor advertisements. Billboards in particular were seen as adding perceived value for premium vehicles.
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The document proposes two single-serving website ideas:
1) A website called "Is it Time to Change Tires?" that determines a user's location and weather to notify them when it's time to change tires, linking to Dunlop's website.
2) A viral marketing campaign featuring a video of colorful bicycle tires to launch a limited production run of 1,000 colorful car tires available for pre-order, with additional tires awarded in a contest. The campaign culminates in a public celebration event.
BMW case study
1) The document discusses marketing alternatives for BMW regarding their successful "BMW Films" campaign, which included short films.
2) The options considered are continuing to promote the existing films, making more films featuring the same actor, developing a feature-length movie for theaters, or starting a new campaign.
3) Developing a feature-length movie that could showcase BMW's various car models is recommended, though it would be costly, as it could attract new customers and differentiate BMW from competitors copying the short film idea.
Effectiveness of product placement in indian hindi movies on consumer new1
1. The document analyzes the effectiveness of product placement in Indian Hindi movies on consumer behavior and brand recall.
2. A study was conducted surveying 120 students about brands placed in the movies Om Shanti Om and Chak De India. The study found that integrated and explicit product placements had the highest recall scores.
3. Familiar brands were recalled more than unfamiliar brands. Additionally, brands that used promotion and merchandising alongside the movie placement were recalled more than those who did not.
Mini - Anatomy of a Brand
A masstige (mass+prestige) branding assignment on MINI. I created this while on exchange at ESSEC business school in Paris. The prof requested we submit our final assignment as a Powerpoint presentation, instead of a written document.
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Toyota Hilux has been around for a long time now and has undergone several changes to become what it is today. It is strong, durable and versatile with a sense of touch.
ShichengHuo-Lesson of the Past
Lyft was founded in 2007 as Zimride by Logan Green and John Zimmer to offer long-distance ridesharing between college campuses. In 2012, it shifted its focus to short-haul urban ridesharing under the Lyft brand. Lyft has raised over $5 billion in funding and went public in 2019 with a valuation of $24 billion. It positions itself as a friendlier alternative to competitor Uber by focusing on building community and fostering human connection between passengers and drivers.
Bmw Marketing Strategy
I presented this Idea to Frank Schlodger , Marketing head BMW India to increase the sales of BMW and give a new thought to use visual communication of my photography that connects to their brand . Incase you like what I presented , please do share your views on improvements aor give credits / get in touch for any projects if you need creative inputs .
Tandon Sumedh Photography
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The Swedish coffee company Johan & Nyström was founded in 2004 and roasts coffee by hand in small batches. With 30 employees and 2011 turnover of 7.5 million Swedish krona, the company aims to change Swedish coffee culture by emphasizing quality and craftsmanship. Its mission is to produce coffee that is more exclusive, innovative, better tasting, fair, and ecological. The company's vision is to roast Sweden's best tasting, most ethical and environmentally friendly coffee and increase societal knowledge about coffee production. Johan & Nyström identified an opportunity to bring its high quality coffee to offices through individual servings and coffee machines.
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The Society for International Students at Valdosta State University aims to enhance interactions between international students and increase awareness of other cultures on campus. It organizes major events like an annual international dinner for over 300 guests and a soccer tournament fundraiser. Students are encouraged to get involved by participating in events and volunteering for the buddy system which pairs incoming international students with current students from their home country. Members can also stay up to date through the Campus Connect website.
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This presentation has been developed for members and guests of The Executive Connection in Australia and New Zealand.
This is an introduction to Blue Ocean Strategy and focuses on the core phases of the overall process - in an easy to digest format.
This presentation includes content from the Australian Blue Ocean Strategy licensee
Amaze & Toyota, Content Management Theatre, Internet World 2012
The document summarizes the development of a new website for Toyota Motor Europe. It discusses the brief to move users from knowledge to consideration of purchase. An multi-agency approach was used, involving extensive research. Key findings included that users often miss content and need guidance. The solution simplified navigation and removed "silos" to integrate rational and emotional elements. Early results showed positive user satisfaction and engagement with key pages. Ongoing testing aims to continually improve the user experience and local market integration.
Export Strategy For Pak Ldc
This document outlines a strategy to boost Pakistan's exports by [1] creating the right environment, awareness, and team. It recommends organizing exporters into a club, researching international buyer needs, and offering consulting services. It also suggests setting up help desks for exporters and foreign buyers and promoting Pakistani exports through local awareness campaigns, international print and digital advertising, and inviting top international buyers on sponsored trips. The goal is to link local suppliers to international demand and promote Pakistan's competitive advantages.
Multi-channel retailing
Developed and published by Retail consumer experience.
Source : http://www.retailcustomerexperience.com/
GenZe Business Strategy
GenZe is introducing an electric scooter for college students and plans to roll out a shared rental model across campuses. Based on research finding that students value freedom over connectivity, the recommendations include a pop-up retail location on campus, premium parking and charging stations, and offering tiered rental and ownership options to provide students the most convenient transportation. These business model pivots aim to help GenZe expand its customer base and distribution beyond online sales by meeting students' needs for freedom of movement on campus.
Audi Case Study
This document discusses Audi's focus on innovation through its technology-driven mission statement. It analyzes Audi's sales growth in key markets from 2000-2013 and identifies potential competitors like Tesla. An action plan is proposed to build customer loyalty through brand communities, cultivating relationships, and empowering customers. The importance of customer loyalty for car manufacturers is discussed. Methods are suggested for Audi to estimate lifetime customer value and implement measures to develop long-term loyalty relationships.
Report volvo company
This document provides an overview and analysis of Volvo Group's marketing strategy. It includes details on Volvo's background, mission, values of quality, safety and environmental care. An environmental analysis uses tools like SWOT, PESTLE and Porter's Five Forces to examine Volvo's internal and external business environment. The document also outlines Volvo's segmentation, targeting, positioning and promotional strategies. Overall, the document performs an in-depth analysis of Volvo Group to develop strategic recommendations for its marketing approach.
Commonwheels C.I.C
Commonwheels is a car club that offers pay-by-the-hour vehicle access from convenient locations for members. This allows members to reduce costs and hassle compared to private car ownership. Car club membership also encourages more sustainable transport choices by only using vehicles when necessary.
Notes Version: Paradigm Shift The Changing Face of Loyalty
The document discusses how four trends - disintermediation, socialization, gamification, and monetization - are changing loyalty marketing. Disintermediation refers to the elimination of intermediaries between companies and customers, allowing for more direct relationships. Social media and mobile platforms are uniquely suited to play a major role in loyalty programs by allowing customization and engagement. Programs are increasingly rewarding customers based on actual spending levels rather than proxies, improving marketing efficiency and the customer experience. These trends are driving more industries to launch loyalty programs with direct customer relationships.
Notes Version: Paradigm Shift The Changing Face of Loyalty
The document discusses how four trends - disintermediation, socialization, gamification, and monetization - are changing loyalty marketing. Disintermediation refers to the elimination of intermediaries between companies and customers, allowing for more direct relationships. Social media and mobile platforms are uniquely suited to play a major role in loyalty programs by allowing customization and engagement. Programs are increasingly rewarding customers based on actual spending levels rather than proxies, improving marketing efficiency and the customer experience. These trends are driving more industries to launch loyalty programs with direct customer relationships.
Report on Volvo, Marketing Strategy
Volvo's marketing strategy report analyzes the company's background, values, sales performance, and environmental factors to develop strategies. An internal analysis uses SWOT and McKinsey 7S models to examine strengths like safety standards and weaknesses like high prices. Porter's Five Forces shows competitive rivalry and buyer power pose threats. Segmentation and targeting strategies aim to increase sales in growing markets like China and among customers who value safety. The promotional mix will use advertising, PR, direct marketing, and sales promotions to position Volvo as the world's safest premium car brand.
Multichannel Customer Engagement
1) The document discusses how companies can leverage mobile marketing and cross-channel customer service strategies to drive loyalty.
2) It provides examples of using social media, location-based marketing, and personalized mobile apps and messages to better service customers.
3) The key recommendations are to put customers at the center, define engagement rules for each channel, measure and optimize ongoing performance.
Market Trends and Business Drivers
The document discusses several trends affecting the financial services industry, including increased consumer technology adoption, changing customer demographics, and the rise of digital channels. It notes that while these trends create both challenges and opportunities for financial institutions, they must address how to scale operations while maintaining high customer satisfaction, efficiently allocate resources, and incorporate new digital capabilities into their operating models. Specific initiatives discussed include using video to deliver specialized expertise remotely, a example of using video at bank branches, and Cisco's collaboration investments and productivity benefits for organizations.
Afci e reputation & com interne 12052011
This document discusses whether employees can act as ambassadors for their companies on social networks. It considers the relationship between e-reputation, internal communication, and how employees represent their employers online. The document suggests that yes, employees can positively promote their companies' values if certain guidelines are followed around appropriate online conduct and respecting privacy.
Nissan
The document summarizes Nissan's strategy to shift from focusing solely on vehicles to facilitating transportation and travel. It identifies three consumer groups - early adopters, Uber Greens, and lazies - and sees an opportunity to offer a digital Nissan Route ID that provides discounted services for travel, parking, hotels, and more. This ID aims to deliver customers from routine inconveniences by anticipating needs and developing sustainable solutions. Nissan Route will borrow credibility from the Nissan brand and vibrancy from the Nissan Shift initiative to position itself as a "hero" that delivers customers.
SaaS Sales Acceleration Program
This document discusses strategies for accelerating SaaS sales online. It identifies the top 5 challenges for online sales as driving traffic, standing out from competitors, capturing attention, removing barriers to sale, and limited budgets. It then provides steps to overcome these, including aligning with buyer personas, developing value propositions, messaging, mastering the customer journey, and integrating sales channels. The document is authored by David Ednie, CEO of SalesChannel Europe, and focuses on audits and workshops to help companies accelerate their SaaS go-to-market strategies and sales performance.
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一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
学校原版办理【微信号:176555708】【学校原版办理(RMIT毕业证书)】【微信号:176555708】《成绩单、外壳、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号:176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号:176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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原版定制【微信:bwp0011】《(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
退学办理【微信号:176555708】【退学办理(Curtin毕业证书)】【微信号:176555708】《成绩单、外壳、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号:176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号:176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
咨询办理【(UniSA毕业证书)南澳大学毕业证】【176555708微信号】未毕业成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
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Automotive Engine Valve Manufacturing Plant Project Report.pptx
The report provides a complete roadmap for setting up an Automotive Engine Valve. It covers a comprehensive market overview to micro-level information such as unit operations involved, raw material requirements, utility requirements, infrastructure requirements, machinery and technology requirements, manpower requirements, packaging requirements, transportation requirements, etc.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号:176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号:176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Initial_The Kiwis
- 1. THE KIWIS EVA ARNADOTTIR LISA HEINEMANN ZACHARY KRUMME 6.10.2012 OSKAR LITTON MGM - MANAGING MARKETING PROCESSES SHERRY WU
- 2. Is this what you think of Volvo? Think again. Page 2
- 3. Mission Statement “Our global success will be driven by making life less complicated for people, while strengthening our commitment to safety and the environment.” Page 3
- 4. Mission Statement “Our global success will be driven by making life less complicated for people, while strengthening our commitment to safety and the environment.” Customer-focused Safety Environmental care Conscientious consumers Page 4
- 5. Leveraging Core Values Quality (ROI) Shift towards more youthful market Affordable luxury The Conscientious, Dynamic Consumer Page 5
- 6. Selling The Mission Customer- • Facebook Campaign – Focused “What’s in Your Car is You” Environmental • YouTube - Diesel plug-in care Hybrid model • YouTube & Ads – Crash test Safety videos and images New initiatives: NBA Star Jeremy Lin as a brand ambassador Volvo Sports car - online advertisement Page 6
- 7. Your Volvo is YOU Target: Younger customer group demanding convenience and mobility, craving for trends, passion Image Shift: can also be fashionable - no longer just a family car Design: Environmentally sustainable luxury with rich technology but still practical Page 7
- 8. A Better Volvo Page 8
- 9. The Volvo Car Share Goal: create a new, sustainable outlet for Volvo cars Objective: develop a membership-based car sharing company Cars can be picked up and returned at central locations (that are not currently serviced by car rental agencies) Available 24/7 Rentals billable by the hour or day Page 9
- 10. The Volvo Car Share A Car When You Need It. Urban, young target market Simple and quick reservations process Consumers who are not in need of a full time car now have a sustainable solution Page 10
- 11. Thank You Page 11
Editor's Notes
- Is this what you think of Volvo?
- Eva
- Eva
- Zach
- Sherry- Campaign on Facebook - you can choose and design what you want while we guarantee the functionality, safety and quality (‘What’s in your car is You’, very customer focused)- NBA Star Jeremy Lin - In 2012, Volvo signed NBA star Jeremy Lin to an endorsement agreement. Over the next two years Mr. Lin will participate in Volvo's corporate and marketing activities as a "brand ambassador" for Volvo Car Corp (‘Linsanity’ resembles strength, energy, passion; appeal more to young people, helps to proceed in new markets) - Sports car online ad – shift from the image of being boring to a more fashionable, progressive – style while maintaining its core values and competencies (be the world’s most progressive and desired luxury car brand but still with a focus on quality, safety and environmental-friendliness; luxury inside instead of outside)
- SherryCUSTOMER FOCUS3 Core Points in the Mission: Safety, Quality, Environment-friendlinessPlus 1 Focus on Customers: Target: Younger customer group demanding convenience and mobility, craving for trend, passion, and moreImage Shift: We can also be fashionable, no longer only a family car Inner-car Design: We care about U, we are “luxurious” inside with rich tech and safety guaranteed
- LisaWHAT DOES MARKETING PLAN NEED TO ACCOMPLISH TO REACH STRATEGIC GOALS?Promote lesser known core values (e.g.environmentally friendly, design points); build on current imageYounger, sporty, good-looking Developing the brand while standing by its core values
- OskarThe goal is for Volvo to create a new outlet for its cars by creating a membership-based car sharing company providing automobile reservations to its members.This service will be available to the consumer on a 24 hour basis and rentals will be billable by the hour or day.
- OskarThis new product would be marketed for those customers who are primarily urban and do not need a car full time and do not want to go through the hassle of a formal rental agency. Cars will be available for pick up around StockholmThis service will allow consumers who are not in need of a full time car to have one available whenever they need.