Think Out of The Box
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The document encourages coming out of one's comfort zone with new and innovative ideas. It acknowledges that doing so is risky but necessary to grow beyond limited knowledge and generate truly novel ideas. It provides tips for developing new ideas, such as diverging from regular thought patterns, considering absurd ideas, and crossing mental boundaries. Persistence is important, as new ideas should be judged as a whole rather than by individual parts. Overall, the document advocates taking risks with new ideas and remaining open-minded.
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think outside the box
This presentation talks about thinking out of the box and I have created this presentation under an internship by Prof. Sameer Mathur, IIM Lucknow.
Design Thinking
This document provides an overview of design thinking and its application in education. It discusses design thinking as both a process and a way of thinking. The document then outlines the typical stages of the design thinking process - discovery, ideation, iteration, and evolution. It provides examples of how design thinking has been implemented at MICDS, such as in curriculum development projects. The challenges students may face with design thinking are also examined, including patience with the process and not rushing to solutions. Overall, the document promotes design thinking as a valuable framework for problem-solving and innovation in education.
Creative thinking
Giovanni Corazza suggests ways to think more creatively like Elon Musk by going "out of the box". This involves taking risks, thinking differently than others by expanding one's mind beyond known information, combining ideas from different disciplines, and noticing opportunities through serendipity. Creative thinking also values long thinking to extract principles from ideas and evaluate new ideas for their potential value.
Creative thinking
The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
Creative Thinking for small business
This document discusses the importance of creative thinking for business success in the 21st century. It notes that both left brain, logical thinking and right brain, creative thinking are needed. It provides tips for cultivating creative thinking, such as being curious, making connections, challenging assumptions, mind mapping, and giving ideas time to grow. The document recommends tapping into both sides of the brain for creativity, not just one side. It suggests most people are not trained for creative thinking in schools or work, but that creative thinking is natural and easy to access with the right techniques.
Useful, Usable, and Desirable: Designing for People
This document discusses the principles of useful, usable, and desirable design. It defines these terms as useful meaning solving real problems and understanding audience needs, usable as being understandable, and desirable as being wanted, enjoyable, and delightful. The document provides examples of designing for hospital visitors and e-commerce checkouts to be useful, reducing barriers in interfaces to be usable, and making products delightful to be desirable. It emphasizes the importance of user research and balancing all three principles for effective design.
Creative thinking
This document discusses creativity and creative thinking. It provides 12 reasons why developing creativity is important, such as maximizing human potential, solving problems, and adapting to change. It also discusses 32 traits of creative people, including being sensitive, questioning, flexible, and risk-taking. Finally, it outlines various techniques for creative thinking like brainstorming, lateral thinking, and mind mapping that can generate new ideas.
Design Thinking: The one thing that will transform the way you think
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
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think outside the box
This presentation talks about thinking out of the box and I have created this presentation under an internship by Prof. Sameer Mathur, IIM Lucknow.
Design Thinking
This document provides an overview of design thinking and its application in education. It discusses design thinking as both a process and a way of thinking. The document then outlines the typical stages of the design thinking process - discovery, ideation, iteration, and evolution. It provides examples of how design thinking has been implemented at MICDS, such as in curriculum development projects. The challenges students may face with design thinking are also examined, including patience with the process and not rushing to solutions. Overall, the document promotes design thinking as a valuable framework for problem-solving and innovation in education.
Creative thinking
Giovanni Corazza suggests ways to think more creatively like Elon Musk by going "out of the box". This involves taking risks, thinking differently than others by expanding one's mind beyond known information, combining ideas from different disciplines, and noticing opportunities through serendipity. Creative thinking also values long thinking to extract principles from ideas and evaluate new ideas for their potential value.
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Creative Thinking for small business
This document discusses the importance of creative thinking for business success in the 21st century. It notes that both left brain, logical thinking and right brain, creative thinking are needed. It provides tips for cultivating creative thinking, such as being curious, making connections, challenging assumptions, mind mapping, and giving ideas time to grow. The document recommends tapping into both sides of the brain for creativity, not just one side. It suggests most people are not trained for creative thinking in schools or work, but that creative thinking is natural and easy to access with the right techniques.
Useful, Usable, and Desirable: Designing for People
This document discusses the principles of useful, usable, and desirable design. It defines these terms as useful meaning solving real problems and understanding audience needs, usable as being understandable, and desirable as being wanted, enjoyable, and delightful. The document provides examples of designing for hospital visitors and e-commerce checkouts to be useful, reducing barriers in interfaces to be usable, and making products delightful to be desirable. It emphasizes the importance of user research and balancing all three principles for effective design.
Creative thinking
This document discusses creativity and creative thinking. It provides 12 reasons why developing creativity is important, such as maximizing human potential, solving problems, and adapting to change. It also discusses 32 traits of creative people, including being sensitive, questioning, flexible, and risk-taking. Finally, it outlines various techniques for creative thinking like brainstorming, lateral thinking, and mind mapping that can generate new ideas.
Design Thinking: The one thing that will transform the way you think
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
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IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
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Creativity is the ability to imagine or invent something new and to use imagination to transcend traditional ideas. The document discusses tools for creative thinking like the Six Thinking Hats method, paradigms, and mind mapping. It asserts that creativity is a skill that can be learned and emphasizes that creative thinking allows for easier problem solving and a more interesting world.
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The document discusses the creative problem solving process and tools for creativity. It outlines the 5 steps of the creative process: 1) insight, 2) saturation, 3) incubation, 4) illumination, and 5) verification. Each step is briefly described. Additional sections provide tips for a positive attitude and overcoming vulnerability and failure, as well as examples of online research tools and websites for inspiration.
Lateral thinking
The document discusses lateral thinking and Edward de Bono's Six Thinking Hats technique. Lateral thinking involves approaching problems in unexpected ways instead of using logical thinking. The Six Thinking Hats technique uses six colored hats to represent six different perspectives or thinking styles (white for facts, red for emotions, black for caution, yellow for optimism, green for creativity, blue for process control) to help people analyze decisions from multiple viewpoints. Using this technique can help identify weaknesses, risks, and new solutions that typical logical thinking may miss.
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This document outlines the design thinking process which includes understanding the problem through research, defining insights, ideating solutions, prototyping ideas, and testing prototypes. It discusses techniques for each step such as conducting observations and interviews to understand user needs without solutions in mind, brainstorming solutions divergently, building quick prototypes to test ideas, and obtaining both qualitative and quantitative feedback through testing to further develop solutions. The overall process is meant to balance concept and prototyping through an iterative process of converging on insights and diverging with new ideas to avoid getting stuck on initial solutions.
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Design Thinking
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Based on a TED talk by Giovanni Corozza on "Creative thinking - how to get out of the box and generate ideas.
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5 Steps to creative problem solving
The document discusses the creative problem solving process and tools for creativity. It outlines the 5 steps of the creative process: 1) insight, 2) saturation, 3) incubation, 4) illumination, and 5) verification. Each step is briefly described. Additional sections provide tips for a positive attitude and overcoming vulnerability and failure, as well as examples of online research tools and websites for inspiration.
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The document discusses lateral thinking and Edward de Bono's Six Thinking Hats technique. Lateral thinking involves approaching problems in unexpected ways instead of using logical thinking. The Six Thinking Hats technique uses six colored hats to represent six different perspectives or thinking styles (white for facts, red for emotions, black for caution, yellow for optimism, green for creativity, blue for process control) to help people analyze decisions from multiple viewpoints. Using this technique can help identify weaknesses, risks, and new solutions that typical logical thinking may miss.
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Design Thinking
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The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the world’s top creative minds.
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Lateral thinking
Lateral thinking is a creative problem-solving technique developed by Edward de Bono. It involves looking at problems in an indirect and creative way rather than only logically. Methods include idea generation tools, focus tools, and thinking hats to approach problems from different perspectives. The goal is to move from existing ideas to new ideas to solve problems through an indirect and creative approach rather than directly.
Notes - Design Thinking Workshop
This document summarizes a design thinking workshop for AIP partners. It discusses the design thinking process which involves framing the problem, understanding user needs through tools like interviews and shadowing, exploring solutions through brainstorming and reframing, and prototyping ideas. Specific tools mentioned include role playing, analogy mapping, and physical models. The benefits of design thinking are highlighted such as taking a human-centered approach and thinking outside the box. Examples are provided of how tools like shadowing, how might we questions, and role playing have been used internally. Learning points emphasize understanding user needs, challenging assumptions during exploration, and prototyping ideas to test feasibility.
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December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
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- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
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This is based on Edward de Bonos Lateral Thinking Step by Step and designed than for two day workshop with more than 150 slides with exercises. Part of this is uploaded
Design thinking
This document discusses design thinking from the perspectives of a graphic designer, business experts, and business school deans. It describes Bruce Mau's "Massive Change Exhibition" and how it framed design as shaping the world. Business advisor Daniel Pink and author argues design thinking relies on right-brain abilities and will be important in the future. Roger Martin, dean of Rotman School of Management, believes design thinking can provide a competitive advantage and business education should incorporate its principles of abductive reasoning.
Design thinking process explained
Design thinking is a human-centered approach to innovation that can radically change the way organizations innovate. It is an iterative process that includes empathizing with users to understand their needs, defining problems from the user's perspective, ideating many potential solutions, building prototypes to test with users, and iterating the solutions based on user feedback. The goal is to create meaningful innovations by deeply understanding users and their lives at each step of the process.
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The document discusses the differences between design and innovation. It states that while people often confuse the two, design is more tactical and focused on specific products or services, while innovation is more strategic and has a broader scope and longer timeline. The document outlines design thinking principles without specifying a rigid process, noting that design is best done with light processes or frameworks. It also discusses the interplay between product management, engineering, and design, noting they are distinct but interrelated functions in developing and delivering value to customers. The conclusion is that understanding the relationship between design and innovation is more important than any fixed design methodology.
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Sometimes, we find easy tasks very difficult.
For eg. Singing song..
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Coming out of box
The document discusses thinking outside the box and overcoming limitations in thinking. It provides tips for challenging assumptions, learning new perspectives, and stretching beyond one's comfort zone. Some key tips include brainstorming ideas without limits, learning terms from other fields to spark new ideas, and bringing fresh viewpoints from children to solve problems. Taking breaks from routines, asking questions, and gaining different perspectives can help generate more creative thinking.
Think Outside The Box.....but HOW?
This document discusses thinking outside the box and provides strategies for doing so. It introduces the concept of T.H.I.N.K. as a framework for developing a vision, which stands for self talk, halting, internalizing, navigating, and kick starting. Various "boxes" are identified that can limit thinking, such as personality, ideas, comfort zone, networking, influence, and competition. Specific tips are given for how to think outside each of these boxes, such as working on weaknesses instead of strengths, collaborating at different levels, treating networking as business appointments, and identifying new problems or solutions rather than just raising your game.
Out of the box - creativity training
The document discusses thinking outside the box, which refers to thinking creatively and unconventionally. It provides examples of people throughout history who failed to think outside the box and underestimated new technologies like television and computers. The document also presents techniques for developing creative thinking, such as being curious, making connections between different fields, challenging assumptions, and cultivating new ideas through activities like daydreaming. The overall message is that creative, out-of-the-box thinking is important for problem solving and developing new opportunities.
Tricky question!!! Sometime we need to Think out of the BOX
The document describes a business course where students were asked how many pieces of cake would result from cutting it 4 times. The largest answer was 16 pieces, but the professor explained the correct answer is 20 pieces. By thinking outside the box and cutting the cake in any way, including in a circle, the author drew a presentation showing how 1 initial cut, then 2 horizontal cuts and 1 vertical cut results in 12 pieces, and another shape from the vertical cut results in 8 more pieces, for a total of 20 pieces. Thinking creatively about problems can lead to new solutions.
7 Ways to Think Out of the Box
Any presentation starts with an idea. But a great presentation starts with a great idea. In this presentation, you will read 7 ways you can break free from the traditional ways of doing things and start thinking outside the box. Read more http://24slides.com/blog/7-ways-think-box/
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Tricky question!!! Sometime we need to Think out of the BOX
Tricky question!!! Sometime we need to Think out of the BOX
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Giovanni Corazza shared ways to think creatively by answering questions like why, which, how, and when to think outside the box. He explained that one must think within the boundaries of the brain, but look inside for great ideas. To get outside the box, add something different or spicy and resist the temptation to go back in. Experimenting with different ideas and quickly jumping outside the box can provide more insights than a lifetime of standard thinking.
Out of the box thinking
An out-of-the-box approach involves thinking differently from the standard or usual way. It requires practicing divergent thinking by considering information that may seem irrelevant. While having new ideas can feel exciting at first, many struggle to find success after taking an unconventional approach due to fears of being alone or different. Long thinking, or considering ideas for a long time, can help build the self-confidence and motivation needed to stick with atypical decisions. Thinking outside the box is most valuable when it is necessary to progress in a slow situation or when personal dignity demands an exceptional solution. An environment that is creative and acknowledges atypical thinking can enhance one's ability to take risks.
Principle of emptiness
The document discusses the principle of emptiness and how keeping useless objects, money, clothes, and negative feelings prevents prosperity. It recommends getting rid of anything unused to create empty space for new opportunities. Maintaining a pile of unnecessary stuff ties one's life down and sends a message that one does not trust the future or feel the new and better are attainable. The document advises letting go of what has lost its color and brightness to make room for the new.
Idealand 2.0
This document provides advice for coming up with creative ideas as an advertising professional. It suggests examining the work of the best agencies for inspiration, revisiting the client brief, getting feedback from trusted friends and family, sleeping on ideas, working through challenges, and asking creative directors for help brainstorming. The overall message is that coming up with great ideas requires persistence, an open mindset, and drawing from multiple sources of inspiration and perspectives.
Out of the box thinking
This document discusses thinking "out of the box" or in a non-standard, creative way. It notes that this approach is different from the standard approach and involves generating ideas from divergent information and stimuli. Thinking out of the box requires practicing this approach, having an open mind to alternative ideas, and being able to resist fear and temptation to conform to standard ways of thinking. True value comes from having the vision to see differences between standard and creative approaches. The environment can influence one's ability to think creatively, and there are times like when progress is slow or dignity demands new ideas, that thinking out of the box is useful.
How to fight against nature
The document provides tips for how to get up in the winter when it is dark outside. It suggests using imagination by pulling curtains down at night so you don't see the darkness, and imagining it is bright outside. Another tip is to do something unusual like moving closer to the equator for more sunshine. Finally, it recommends studying your body and sleep cycle to understand what triggers you to wake up, as well as eating vitamins to boost your mood.
How to get out of the box
The document discusses how to think outside the box. It notes that we often feel frustrated by innovative tasks because we are stuck inside a "box" of our existing knowledge and ways of thinking. To get outside this box, we must practice divergent thinking by seeking out different types of information beyond what we already know. Going outside the box is a necessity, not a luxury, because it allows for new ideas, which have value even if they do not lead to immediate solutions. The document provides tips on how to stimulate divergent thinking, such as considering alternatives rather than single answers, in order to get outside our mental boundaries.
Imagination vs thinking
Imagination and its role in one's success.
imagine insted of just Thinking.
some live examples regarding the difference between Imagination and Thinking.
MoMA Inquiry Project
This document provides advice from students on how to lead an effective class discussion or presentation about a work of art. Some key points include asking open-ended questions that have multiple answers, listening to students' responses and building on their ideas, playing devil's advocate to encourage debate, and avoiding forcing your own opinions to allow a free-flowing conversation. Final tips recommend varying who responds to keep all students engaged throughout the discussion.
Be creative
The document provides 7 lessons for reviving one's creative side: 1) Believe in your right brain abilities, 2) Learn from children's imagination, 3) Make time for daydreaming, 4) Break conventions and think unconventionally, 5) Try new activities without expectations of results, 6) Unwind and let ideas come in relaxed moments, 7) Enjoy the creative process for its own sake and keep thoughts private. Creativity is described as the easiest way out of constraints rather than a complex process.
45 lessons at 45
The document provides 45 lessons on various topics from taking breaks and listening to others to adapting to change and enjoying life. Some of the key lessons include: don't be afraid to ask for help when needed; most problems you worry about won't actually happen; relationships are more important than job titles; and it's important to leave room for serendipity and not plan everything. The overall message is that life has ups and downs and these brief lessons offer advice on handling challenges and making the most of life.
Imagination vs thinking
Imagination and its role in one's success.
imagine instead of just Thinking.
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Pink slipped.... beat tha
The document provides advice on how to deal with being laid off or "pink slipped" from one's job. It emphasizes staying positive and focusing on your capabilities rather than viewing the layoff as a personal failure. It encourages networking, exploring new opportunities, and reinventing yourself by developing new skills. The document stresses nurturing relationships, maintaining an open mindset, and persisting in the job search as ways to successfully move past being pink slipped.
Out of the box
The document discusses getting out of the box in thinking. It notes that we often feel safe inside our boxes, which are boundaries in our minds formed by schooling and experiences. To get out of the box, we need to add divergent information that is wrong, absurd or irrelevant to challenge our environment and assumptions. This helps us engage in long thinking without immediately retreating back inside the box and can lead to serendipitous discoveries through open-mindedness.
Remove Clutter
This document discusses the importance of decluttering both physically and emotionally. It argues that by holding onto useless objects, money, clothes, and negative feelings from the past, one is preventing new opportunities from entering their life. In order to make room for prosperity and peace, the document advises letting go of anything old and unused. Getting rid of unneeded possessions and feelings creates empty space that can absorb and attract new things. Maintaining clutter, whether material or mental, ties one's life down and shows a lack of trust that better things are possible in the future.
Principles Of Emptiness Rinnovar Eng
This document discusses the importance of decluttering both physically and emotionally. It argues that by holding onto useless objects, money, clothes, and negative feelings from the past, one is preventing new opportunities from entering their life. In order to make room for prosperity and peace, the document advises letting go of anything old and unused. Getting rid of unnecessary items and attitudes of hoarding creates empty space that can attract new beginnings.
Rinnovar eng
This document discusses the importance of decluttering both physically and emotionally. It argues that by holding onto useless objects, money, clothes, and negative feelings from the past, one is preventing new opportunities from entering their life. In order to make room for prosperity and peace, the document advises getting rid of anything old and unused in both one's home and oneself. Maintaining an attitude of hoarding stagnates life, so the document encourages letting go of what is no longer colorful or bright to allow the new to enter.
Principle of emptiness
This document discusses the importance of decluttering both physically and emotionally. It argues that by holding onto useless objects, money, clothes, and negative feelings from the past, one is preventing new opportunities from entering their life. In order to make room for prosperity and peace, the document advises letting go of anything old and unused. Getting rid of unnecessary items and attitudes of hoarding creates empty space that can attract new beginnings.
Rinnovar Eng
This document discusses the importance of decluttering both physically and emotionally. It argues that by holding onto useless objects, money, clothes, and negative feelings from the past, one is preventing new opportunities from entering their life. In order to make room for prosperity and peace, the document advises getting rid of anything old and unused in both one's home and oneself. Maintaining an attitude of accumulation and hoarding stagnates life, so the document encourages letting go of what is no longer needed or has lost its value to allow the new and better to arrive.
Let it go
This document discusses the importance of decluttering both physically and emotionally. It argues that by holding onto useless objects, money, clothes, and negative feelings from the past, one is preventing new opportunities from entering their life. In order to make room for prosperity and peace, the document advises getting rid of anything old and unused in both one's home and oneself. Maintaining an attitude of hoarding stagnates life, so the document encourages letting go of what is no longer colorful or bright to allow the new to enter.
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For mobile devices, think apps not ads
Mobile ads often do not work well because mobile is a private venue and ads can pop up unexpectedly. Instead of ads, marketers should create apps that provide value to users. Successful apps add convenience, unique value, and social value. They enhance users' lives in categories like games, social networks, utilities, reviews, and brands. Nike's running app helped grow their business by 30% by tracking users' runs. Marketers will have better results communicating through valuable apps that enhance users over time rather than ads. In India, movies and TV shows are successfully promoting through mobile apps by premiering content early or providing extra content and discounts through mobile apps. This shows brands understand value cannot be developed through cheap ads but through engaging
Making the Most of a Polarizing Brand
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Make the most of a polarising brand
Kraft Foods found that their Miracle Whip dressing was a polarizing product, with passionate fans and haters. They launched a social media campaign that amplified this polarization, resulting in a 631% surge in social media engagement and 14% increase in sales. Brand polarization can be measured by looking at percentages of die-hard supporters and distracters, rather than mean scores. Companies can capitalize on polarization through strategies like placating haters, poking haters, or amplifying polarizing attributes to boost loyalty among fans. Micromax applied a polarizing strategy to change its image from a budget brand to one for the middle class in India.
My summer internship’15, An awesome journey.
This document summarizes the key points from a presentation on marketing. It discusses strategies for creating polarization among consumers to increase sales, such as antagonizing brand detractors or amplifying a polarizing attribute. It also provides tips for making a good presentation, such as having a solid structure and clear theme, removing non-essentials, and showing a clear change. Mistakes to avoid include including too much information on slides, not enough visuals, poor quality visuals, and a lack of preparation. The document was created by an intern as part of their summer internship.
What marketers misunderstand about online reviews
The document discusses how marketers misunderstand the importance of online reviews for customers' purchasing decisions. It notes that customers are influenced by preferences, beliefs, experiences, information from marketers, and information from other people when making decisions. Several individuals discuss how they heavily rely on reviews from friends or online before purchasing products. Examples are given of how companies like Xiaomi have grown in India primarily through positive user reviews rather than conventional marketing. The document analyzes how reviewing platforms help companies assess market opportunities and customer value. Firms must closely track customer information sources and review feedback to identify the best marketing strategies.
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What are brands good for in this new era?.....Disaggregation helps in two-way relationship that nurtures an
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This document discusses disaggregated marketing and its advantages. Some key points:
- Disaggregated marketing allows for two-way communication, lower communication costs, more precise targeting, and increased consumer satisfaction.
- It gives manufacturers a way to influence consumers independently of retailers who control shelf space.
- Indian companies like Cafe Coffee Day and Airtel have successfully used disaggregated strategies like loyalty cards and customizable plans to build customer relationships.
- Customized t-shirt platforms are another example of disaggregated marketing in India.
- Overall, disaggregated marketing is poised for promising future growth in India as consumers demand more customized and one-to-one experiences.
Gino sa: distribution channel management
Gino SA is a French manufacturer of burners that is considering a proposal from Tianjin Fiema Boiler Company in China to become an OEM partner and purchase burners directly from Gino. This would bypass Gino's largest distributor in China, Jinghua, who opposes the deal and has threatened to reconsider their relationship with Gino. The marketing manager Zhou must decide whether to approve the deal with Fiema, considering the risks of losing Jinghua, which accounts for 40% of Gino's China revenue, versus the benefits of expanding into the industrial market and developing an OEM as targeted. The document outlines the situation, key companies and market segments involved, and factors for Zhou to
Gino SA:Distribution Channel Management
Gino SA is a large burner manufacturer that wants to optimize its distribution channels in China. It is considering three alternatives to address conflicts with its distributors: 1) decline a major customer's direct sales offer to maintain relationships, 2) accept the offer focused on industrial sales while giving other discounts, 3) offer discounts through distributors. Alternative 2 is recommended as it aligns with Gino's growth strategy, increases industrial segment penetration and overall sales/profits while resolving distributor issues through compensation. A contingency plan involves contractual assurances if the main distributor disagrees.
Goodyear aquatred launch
Goodyear is planning to launch the Aquatred tire, which has an innovative tread design that channels water out to reduce hydroplaning and improve wet traction. Some concerns have been raised about the Aquatred launch, including whether it is the right product, the right time to launch, and how distribution should be handled. The document discusses the tire market in the 1970-80s, Goodyear's past successful product launches, consumer preferences, competition, and distribution channels. It recommends that Goodyear control dealers' pricing before launch and use upcoming events like the Winter Olympics to introduce the Aquatred, as test data shows the innovative tread design could attract buyers and gain traction over competitors.
Goodyear aquatred launch
1) The US tire industry in the 1970s-1980s experienced changes like increased foreign competition, emergence of radial tires, and consumers replacing tires less frequently.
2) This led to sluggish demand growth, declining tire prices, and increased mergers and acquisitions as tire capacity exceeded demand.
3) Goodyear sought to launch the Aquatred tire to create a market-driven organization and better serve customers through segmentation, distribution expansion, and promotional strategies. However, distribution channels and reaching the right customers were concerns.
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
A very effective case study for learning about distribution channels-how do they work?What problems may emerge ?Etc Etc
Goodyear the aquatred launch
Goodyear is the third largest tire manufacturer globally. It earns most of its revenue from replacement passenger tires sold through independent dealers and manufacturer-owned outlets. Goodyear aims to launch its new Aquatred tire, positioned as a high-performance tire with superior wet traction. It plans a high-profile nationwide launch during the 1992 Winter Olympics with a $21 million promotional budget. The strategy involves promoting Aquatred's safety benefits to travel agencies, rental car companies, and consumers in high-rainfall areas to establish early market leadership for its new wet-traction technology.
How should companies integrate channels and manage channel conflict ?
Companies should integrate marketing channels to ensure consistency across channels. An integrated system coordinates strategies and tactics for different channels. Adding channels increases market coverage but can also lead to channel conflict if one channel hinders another's goals. To manage conflicts, companies can encourage joint memberships, provide dual compensation, and justify channels' distinct roles to reduce perceived competition among members. If conflicts remain acute, stronger measures like mediation or arbitration may be necessary.
How should companies integrate channels and manage channel conflict?
It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.
What decisions do companies face in managing their channels?
Managing channels is not an easy task. Companies have to take a number of decisions to manage their channels.
How should channels be designed?
The document discusses factors to consider when designing marketing channels, including customer needs, product variety, service levels, and costs. It identifies key alternatives like the number and types of intermediaries used, and terms of trade between members. The objective is to maximize profit while providing good customer service. Evaluation criteria include sales, costs, control issues, and adaptability.
What is a marketing channel system and value network?
Marketing channels refer to the intermediaries between producers and final users that constitute a distribution channel. A firm's marketing channel system involves decisions about which intermediaries to use to convert potential buyers into profitable customers. A firm can use either a push strategy, employing sales forces and trade promotions to induce intermediaries to sell to end users, or a pull strategy, using advertising to persuade consumers to demand the product from intermediaries. Large companies employ both push and pull strategies skillfully across multiple marketing channels.
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How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?
What is a marketing channel system and value network?
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বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Think Out of The Box
- 1. Time to come out!!
- 2. It is the sweet, simple things of life which are the real ones after all. -Laura Ingalls Wilder
- 4. Bring me something new. Something innovative. Something Simpler. Think out of the box you @#$%$@
- 5. And soon the following questions will arise in your mind...
- 7. Is going out of the comfort zone a luxury?
- 11. Then what sets us apart is...
- 14. Still we don’t dare to come out of the box...
- 15. because the road is invisible outside
- 17. because our knowledge is limited to other’s ideas
- 18. So, should we wait for an apple to fall or make a decision right now?
- 19. If yes, then how to do it?
- 20. The ingredients for the recipe are...
- 21. A little divergence from regular thought pattern and...
- 24. This will take you to a place where you have never been before and only one thought will cross your mind...
- 26. But you need to persist and think long term like...
- 27. a piece of music which is never judged note by note or...
- 28. like a poem which is never judged word by word
- 29. The takeaways
- 33. Thank You Vardaan Bhatia IIT Kanpur
- 34. Created by Vardaan Bhatia, IIT Kanpur, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com Picture courtesy: flickr.com