The document discusses three different masthead designs for a magazine. The first design used the font 'Sebastian Informal' in blue and black colors on a mint green background but was ultimately not selected. The second design used the font 'Chiselscript' in black, purple and grey colors. The final and selected design used the font 'Aerolite Bold' with the word 'GRIME' in capital red letters on a grey background to clearly indicate the music genre focus. Red was chosen as it is commonly used and bold among the target audience.

2. This masthead design uses the font ‘Sebastian
Informal’. I chose this font as it looks written,
aimed at a younger audience as it makes the
writing relatable. I thought it also made the
masthead have a laid back and relaxed
approach. I also played around with he
complimenting colours of blue and black as the
shadow's for each other on a contrasting
background of a might mint green. However,
after making this masthead I decided that I
wouldn’t use it for my final masthead.

3. For my second masthead, I used the font
‘Chiselscript as I thought, again the text looked
written and so easy on the eye. I also liked the
font as it was slightly different, having a small
slant and different parts of the lettering being
bold. I used drop shadows on this design, but
to make it my own I placed the shadow's to the
left, and for both words put the shadow in
different colours. I think that the colours black,
purple and grey are very youthful colours and
popular among my target audience so this
show that I have considered who I am aiming
my magazine at and including this in my
Masthead design.

4. For my final Masthead design and the design
that I will be using for my magazine, I used the
font ‘Aerolite Bold’. I liked this font because,
unlike the others it looked relaxed, but not
written and so to make it different from other
mastheads I could think of it had curves to it
and a nice bold look. I decided to write
‘GRIME’ in capitals so that it was clear what
genre of music my magazine was about as well
as creating a different element to it than the
others. I used the colours red and grey in
opposite contrast to create differenciality for
my masthead as well as making in identifiable
and different. I chose the main colour to be
red as other successful magazine’s that I have
researched such as ‘NME’ and ‘Kerrang’ use
red affectively, and again it is a common, bold
colour amongst my target audience.