The document discusses font and color choices for a magazine masthead. It describes experimenting with different fonts and selecting Viranda as it is bold but not exaggerated. Colors were also tested, with white chosen for the font to avoid too much red clashing with the red background. The final masthead uses black and white colors with overlapping words to make it clearly stand out and look professional and eye-catching.

1. After experimenting with
different fonts I narrowed
them down to a top
three. I have decided to
use the last one (Viranda)
as it is bold and stands
out but at the same time
its not overly
exaggerated. As well as
that the letters are quite
compressed together
making it easier to fit on
the magazine. This font
also looks sophisticated
and will convey the
higher quality of my
magazine.

2. I have also experimented
with different colours. I
have decided to use a
white font as I feel that
the red one will be too
much because my
background will also be
red therefore there would
be too many shades of
red on the page. Similarly,
I discarded the turquoise
font because my actress
will be wearing her
turquoise dress, and as
much as it would work
well with it I feel that it
wouldn’t really stand out.

3. The masthead will be on a black background so that the contrast between
the black and the white will clearly stand out, however I feel that at the
moment this doesn’t look like a masthead because of the two words.
This is the final masthead the contrasting colours make it clearly stand out
as well as memorable. The overlapping words make this look more like a
professional masthead and at the same time make it more eye-catching.