This document provides an overview of an advanced digital marketing training program. The objective is to teach attendees how to market any business online through in-depth knowledge and practical experience, with the goal of working as a freelancer in digital marketing. Topics covered include the key aspects of digital marketing like visibility, traffic, engagement, conversions, measurement, and retention. The digital marketing process and how each step works is explained in detail.

2. Advanced
digital marketing training
program

3. Objective of the training
To make you an expert in
marketing any business,
product or service online by
providing in-depth knowledge
along with practical exposure.
To make money as a part time
or full time freelancer in digital
marketing.

4. Topics for today
1- What is digital marketing?
2- Understanding digital marketing process
in detail
3- Query session
4- Advantages of Digital Marketing over
Traditional Marketing
5- Query session

5. Key terms in marketing
 Research & development
 Identify customer’s need
 Develop product and
service
 Target market
 Communication
 Brand awareness
 Visibility
 Create utility
 Advertising
 Promotion
 Sales
 Measurement
 Feedback
 Retaining

6. What is Digital marketing?
 When you do marketing online using digital devices
like computers, tablets & mobile phones it is known as
digital marketing.

7. Understanding
digital marketing
process

8. Digital marketing process
 Visibility
 Bringing targeted traffic
 Engagement
 Conversions
 Measurement
 Retention

9. 1- Visibility?
 The first and most important phase of Internet
marketing is planning visibility for a business, product
or service.
 Visibility is reaching out to your potential customers
and letting them know who you are.
 Visibility is being present in front of your customers.
 Visibility is let people know that you exist.

10. 3 ways to increase visibility
 Owned
 Website
 Blog
 Ebook/PDF
 Video
 Social profiles
 Paid
 Facebook ads
 Google ads
 3rd party ads
 Paid links
 Paid content
 Email
marketing
• Earned
• WOM
• Search Engine
ranking
• Viral
Marketing
• Facebook
News Feed

14. 2- Bring targeted traffic
 Visibility results in traffic to our website,
blog, fan page, landing page, etc.
 But are we getting potential customers to
our website or just traffic?

15. 2 ways to bring targeted traffic
 Inbound marketing- Let our target market reach us
 Out bound marketing- We reach out to our
potentials.

16. Query session ….
 Please ask your queries related to digital marketing
process

17. 3- Engagement
 Research & studies prove that out of all the visitors
visiting our website, 95% are not interested in buying
our products and services.
 Only 5% of the visitors are either looking to buy or
they are weighing their options.
 So on our website if the only thing that we are doing is
trying to sell then at max we can convert 5% of our
visitors… What about 95%.. how do we convert
them…?

18. 3-What is engagement?
 Engagement is making your visitors do
some activities on your website
 Engagement is making visitors navigate
through your website, it is to make people
spend time on your website,
 Engagement is to bring visitors back to
your website.

21. 4- Conversions/Lead Generation
 Micro conversions
 Macro conversions

22. 5- Measurement
 Tracking, measuring the performance of your online
marketing activities
 Understanding behavior of traffic
 Performance of your web pages

25. 6- Retention
 Retaining visitors
 Retaining customers

26. Retention types
 Vertical – retain with the same product line
 Eg: iPhone 5 >> iPhone 6s
 Horizontal – retain with a different product line
 Eg: iPhone 5 >> Macbook Air

27. Advantages of Digital
 Wider reach – TOI – 350 million users in 2015
 Increased Brand Awareness – Colgate, Xerox, Dettol
 Cost Effective – adv costs cut by 60%
 Performance based – Pay only for actuals
 Niche Targeting – Demographic specific targeting
 Employers save money – automation tools
 Email marketing – autoresponders, broadcast
 Social Media – Hootsuite, Octopost
Add an extra outlet for sales- aff. Marketing
 Myntra generate 2 lac invoices – 50,000 their own rest
affiliates

28. Query session ….
 Please ask your queries related to digital marketing
process