The document explores the evolution of digital marketing, highlighting the transition to Digital Marketing 4.0, which integrates websites, email campaigns, and social media management. It emphasizes the importance of consumer access, engagement, and customization, indicating that businesses must adapt to new technologies and consumer expectations. Companies are already preparing for future changes in the digital marketing landscape to improve their strategies and services.

1. THE FUTURE
OF DIGITAL
MARKETING

2. • History always repeats itself in everything and that
includes digital marketing as there might be a slight
pattern of disruption

3. After finding out that the old
approaches of digital
marketing are not getting
the most values out of it
companies decided to do
something about it

4. Digital Marketing 4.0 ?
The framework includes websites, email campaigns, digital
advertisements, basic social media management and basic blog
publishing.
As one of its advantages is it only focuses on increasing visits to
websites

5. Advantagesofdigitalmarketing4.0
More Integrated Global Marketing: an example would be, after
someone reads a blog article on your site, they can follow it up
with an email sharing getting more viewers for your site

6. CohesiveMarketingTechnologyStack
Marketing technology
infrastructure needs to
be designed and
integrated correctly
Marketing is not
about the creative
aspect alone
anymore

7. EvolvingMarketingRoles:
The Marketing officer needs to know more about the possibilities
of implementing marketing automation to not only help execute
on the marketing playbooks but also to help Information officers
measure a full, end-to-end ROI.

8. OmnichannelMarketingStrategy
This includes deep analytics
and data mining, such as AI
and machine learning

9. A FocusOn Account-
BasedMarketing
Account-based selling should
already be an integrated part
of your digital marketing
process

10. What Consumers want

11. Access:
Consumers are looking to interact
the site and the data or
information as quickly and as
conveniently as possible.

12. This would be one of the biggest factor for consumers as
any offering that enhances the consumers accessibility
would satisfy them more, complimenting or even making a
reputation for your business

13. Engagement
After the access,
consumers would
want to engage
with something
that fits their
needs— from the
early popularity
of web portals to
the spread of
online video, to
the next
generation virtual
realities

14. You can transform mass online marketing to one-to-one
interaction and engagement in your online marketing so
customers will feel at ease when they need questions.

15. Customization
When a consumer
views your site,
they seek to
customize their
experiences by
choosing and
modifying a wide
assortment of
information,
products and
services.

16. They have been trained by their digital networks to expect more
options for personal choice, and they like this.
With popular sites that show this kinds of features consumers
are suddenly drawn and

17. Try to focus on the
customer care. Try to ask
for your consumers
needs, and be very
honest in your marketing
campaigns to ensure
your consumers trust
Consumer Relations

18. TheCompanies
Of course with the sudden updates of technologies today, some Digital
Marketing Companies also know the approach will be different in the
future. Some companies are already adjusting, preparing for future works
and some are adjusting their services to welcome new updates