This document analyzes print advertisements for the films Star Trek and Harry Potter. For the Star Trek magazine cover, the author notes that the grey/silver color scheme and futuristic fonts effectively promote the sci-fi genre. The close-up shot of Chris Pine draws attention to the featured actor. For the Harry Potter magazine cover, bust shots of characters amid broken glass promotes the fantasy genre by depicting magic. The Star Trek movie poster again features Chris Pine and includes sci-fi elements like a spaceship. The Harry Potter poster frames rivals and focuses on the Elder Wand to symbolize the fantasy genre of magic. Both posters use dark colors that connote their respective genres.