A trailer is a short video that uses clips and footage from an upcoming film to generate publicity and interest. Trailers typically contain dramatic or engaging clips and aim to persuade viewers to see the film without revealing too much of the plot. They are most commonly shown in cinemas before movies, as cinema audiences are highly focused and fall within the target demographic. While trailers can also be shown on television and online, these platforms are less effective at capturing viewers' attention due to distractions and the ability to skip advertisements.

1. Media
Pre Production
Research

2. A TRAILER IS
“A series of extracts from a film or broadcast, used
for advance publicity”
- www.oxforddictionaries.com

3. About Trailers
 A Trailer is a short video that contains different clips of a
film.
 It’s used to persuade an audience to want to go and see
the film advertised and the certain clips that have been
chosen show this.
 They usually contain dramatic clips that would engage the
audience without needed a long amount of time.
 Trailers vary a lot depending on the kind of movie and the
amount of publicity the movie has already received eg. The
hunger games trailers have decreased in time due to not
much advertisement needed for the later films.
 Teaser trailers usually come out before an actual trailer and
are typically under a minute long. They are effectively a
trailer for the trailer and are aimed to create a similar
effect that the trailer would for the movie.

4. So where can we see a trailer?
 Trailers are everywhere that we usually get adverts in a
video form.
 The most common place to see a trailer is in a cinema
before the film you’ve chosen to watch. They always relate
to the movie you’re watching as you are then part of the
target audience. (eg. Horror movie trailers at the start of
paranormal activity as the audience likes horror movies)
 In a cinema the trailers shown are usually longer than
normal as the audience is much more focused and
interested.
 Trailers are less common to be seen on the TV as they can
be up to 5 minutes long but teaser trailers for big movies
can be seen much more frequently.
 With sites like youtube becoming more popular its very
likely that trailers will be shown much more before youtube
videos. They already are quite common and are still
relatable to the video you’re watching, much like how
trailers work in the cinema.

5. Where we see it and its effectiveness.
In the cinema
 Watching a trailer in a
cinema is obviously the most
effective way to use the
trailer as the audience
automatically fit into the
target audience and will
therefore are more likely to
be interested in the film the
trailer is for.
 The audience themselves are
more concentrated on what’s
on the screen as there’s no
distractions and that is what
they are there for. This
means that they will more
than likely pay more
attention when the trailer is
shown.
Online and On TV
 When the adverts come on TV we
usually turn over the channel or
stop paying attention. This means
that trailers on the TV are much
less effective than in the cinema.
 TV adverts are not necessarily
linked to the show we are
watching which means we are
probably not in the target
audience for that film.
 Youtube adverts are very similar
to those on TV. Not only can you
skip them but things like AdBlock
remove them completely. This
means not only will we not pay
attention if they’re there but we
can remove them.

6. Trailers are a crucial
part of advertising a
film and are
displayed anyway
they can, although
the most effective
way is clearly in a
cinema. They often
bring in lots of
people to watch the
film and they can be
very persuasive.