The document discusses conventions used in movie trailers, posters, and magazines. For trailers, it notes they use quick clips and sneak peaks to entice audiences while avoiding long dialog scenes. Trailers also aim to set an ominous tone through lighting, music, and exaggerated violence. Text is used to provide context and color correction makes shots appear scarier. Fades are used to transition clips and create suspense. For posters, the conventions are including the main characters' names and avoiding plot details. Movie magazine covers typically feature the title of their main feature story and a close-up photo of the leading actor to draw viewers in.