film poster analysis A2 media studies

1. FILM POSTER ANALYSIS
THE DARK KNIGHT

2. The explosion is a key convention in
action films, which suggests the film will
be exciting
The background image sets the tone
and location without giving away
important information about the film.
The dark colours and smoke create a
dark tone
The title is bold and stands out from the
use of the batman logo, so the audience
can remember it. They can then
research further to create a ‘hype’
about the release.
The credit block provides important
information fro the audience so they
can know who and what companies
were involved in the film’s production.
The release date is larger than the other
credit information, so the audience can
make plans to watch the film
Tagline implies chaos and anarchy,
adds to the dark and exciting tone
The batman logo is prominent in this
poster. Many people are familiar with
the batman franchise and so will
recognise this film in terms of its content.
The fire adds a dark twist, creating
interest and signifying a change in tone
from previous films.
The image of the main character suggests
he is angry and he is in a mysterious pose
to create excitement. Viewers can
associate with the batman character so
he can be seen as a hero in this pose.
The list of main actors helps the viewer
to associate their work with other films,
and they may appeal to different people.
The director’s name is above the title,
which draws in fans of his earlier work,
so they expect the same quality film.