The document analyzes the effectiveness of the poster and trailer for the 2009 Star Trek movie in promoting the franchise reboot. It finds that the poster emphasizes action over sci-fi to attract a wider audience, depicting the main character and his allies against a pure white background. The trailer is also praised for being fast-paced and only revealing the title late, downplaying the Star Trek legacy and highlighting romance scenes to draw in female viewers. Overall, the trailer best advertised the reboot's goal of leaving behind the old Star Trek stereotypes through its selling points and diminished focus on the prior franchise.