Attack the block internet task
•
0 likes•783 views
This document outlines a media studies research task on the distribution campaign for the film "Attack the Block." It instructs students to create a PowerPoint presentation analyzing the film's advertising, publicity and promotion strategies using information from the film's website and provided handouts. It includes questions for students to address in the presentation around the film's box office performance, challenges in targeting its audience, and the effectiveness of its media campaign. Students are also asked to research the film's production company, Big Talk Productions, as a case study.
Report
Share
Report
Share
Download to read offline
Recommended
Movie marketing
The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
Evaluation Task 3
Warner Bros would likely be interested in distributing the film due to their previous success with similar genres like Harry Potter and Suicide Squad which featured spooky scenes and shocks like the produced film. The psychological thriller genre of the film would also provide wide appeal not just in the UK but worldwide as the genre is popular globally and similar films have seen success internationally. Effective marketing strategies like posters and trailers that attract audiences without giving too much away are crucial to raising awareness and persuading potential audiences to watch the film.
Marx prod launch webcastlatest 1027 228pm (2)
This document provides guidance on launching a new B2B product or service. It outlines the top 5 pre-launch steps: getting positioning right, defining the audience, developing collateral, preparing spokespeople, and developing an announcement strategy. It also discusses how to create pre-launch, launch, and post-launch excitement through tactics like teaser campaigns, briefing influencers, creating videos and landing pages, and measuring web traffic and social media engagement. The goal is to effectively introduce the product and measure the success of the launch campaign.
4P strategy
1. The document discusses the 4Ps of marketing - Product, Place, Price, and Promotion. It provides examples of questions to consider for each P.
2. For Product, examples include the product name, its purpose, and key features.
3. For Place, examples cover where to sell the product and who the target customers are.
4. For Price, it discusses strategies for setting an acceptable and profitable price point.
5. For Promotion, it gives advertising and event-based ideas to attract customers and package or promote the product.
Writing’s On The Wall: Why Political Campaign Posters Are A Powerful Tool Eve...
Political campaign posters can have a powerful impact with just a few words or images. Obama's "Hope" poster and AOC's color scheme created lasting impressions that resonated with supporters. Posters provide an initial message to viewers and potential volunteers or donors in a concise visual format. Effective posters use minimal text and clutter with an eye-catching color palette and repetition at high-traffic locations. Professionals can help craft posters that reflect a campaign's message and motivate the target audience through strategic graphic design and placement of the posters.
Placement marketing
This document discusses placement marketing and focus groups. Placement marketing involves strategically placing advertising content in existing media channels to gain exposure, even if the content is not directly related to the channel. It discusses using text, images, videos and illustrations for placement marketing content across channels like news, product reviews, and online forums. The goal is to increase brand awareness, discussion and viral sharing of the content. A focus group section at the end outlines principles for moderating a focus group discussion on social networking.
Travel is a game of influence
Destination marketing has changed. Social media can influence people when choosing their destination, their hotel or their travelling method. On this presentation I am trying to explain how a brand can use influencers to affect the customer’s choice.
“Creating the right mix – Ideation in the digital age!” by Richard McBeath, P...
“Creating the right mix – Ideation in the digital age!” by Richard McBeath, P...Tanvir Hussain (tanvir_hussain@live.com)
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Creating the right mix – Ideation in the digital age!
Speaker: Richard McBeath, Regional Director, Digital, ProximityRecommended
Movie marketing
The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
Evaluation Task 3
Warner Bros would likely be interested in distributing the film due to their previous success with similar genres like Harry Potter and Suicide Squad which featured spooky scenes and shocks like the produced film. The psychological thriller genre of the film would also provide wide appeal not just in the UK but worldwide as the genre is popular globally and similar films have seen success internationally. Effective marketing strategies like posters and trailers that attract audiences without giving too much away are crucial to raising awareness and persuading potential audiences to watch the film.
Marx prod launch webcastlatest 1027 228pm (2)
This document provides guidance on launching a new B2B product or service. It outlines the top 5 pre-launch steps: getting positioning right, defining the audience, developing collateral, preparing spokespeople, and developing an announcement strategy. It also discusses how to create pre-launch, launch, and post-launch excitement through tactics like teaser campaigns, briefing influencers, creating videos and landing pages, and measuring web traffic and social media engagement. The goal is to effectively introduce the product and measure the success of the launch campaign.
4P strategy
1. The document discusses the 4Ps of marketing - Product, Place, Price, and Promotion. It provides examples of questions to consider for each P.
2. For Product, examples include the product name, its purpose, and key features.
3. For Place, examples cover where to sell the product and who the target customers are.
4. For Price, it discusses strategies for setting an acceptable and profitable price point.
5. For Promotion, it gives advertising and event-based ideas to attract customers and package or promote the product.
Writing’s On The Wall: Why Political Campaign Posters Are A Powerful Tool Eve...
Political campaign posters can have a powerful impact with just a few words or images. Obama's "Hope" poster and AOC's color scheme created lasting impressions that resonated with supporters. Posters provide an initial message to viewers and potential volunteers or donors in a concise visual format. Effective posters use minimal text and clutter with an eye-catching color palette and repetition at high-traffic locations. Professionals can help craft posters that reflect a campaign's message and motivate the target audience through strategic graphic design and placement of the posters.
Placement marketing
This document discusses placement marketing and focus groups. Placement marketing involves strategically placing advertising content in existing media channels to gain exposure, even if the content is not directly related to the channel. It discusses using text, images, videos and illustrations for placement marketing content across channels like news, product reviews, and online forums. The goal is to increase brand awareness, discussion and viral sharing of the content. A focus group section at the end outlines principles for moderating a focus group discussion on social networking.
Travel is a game of influence
Destination marketing has changed. Social media can influence people when choosing their destination, their hotel or their travelling method. On this presentation I am trying to explain how a brand can use influencers to affect the customer’s choice.
“Creating the right mix – Ideation in the digital age!” by Richard McBeath, P...
“Creating the right mix – Ideation in the digital age!” by Richard McBeath, P...Tanvir Hussain (tanvir_hussain@live.com)
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Creating the right mix – Ideation in the digital age!
Speaker: Richard McBeath, Regional Director, Digital, ProximityUx improvement for N Dictionary
The document outlines the current and proposed updated work flows for a dictionary app. The current workflow involves 6 steps: 1) selecting a dictionary, 2) tapping the search bar, 3) inputting a word, 4) outputting the result, 5) tapping the search bar again and deleting the former word or tapping the x button, and 6) inputting the word again. The proposed updated workflow aims to improve the user experience by 1) waiting for the user's input, 2) adding individual search buttons, and 3) outputting the result and waiting for the next input without requiring deleting or re-entering the search term.
Logytics sample
This document provides summaries of past presentation design tasks completed by Logytics, with company names replaced for confidentiality. It lists 13 different presentation topics ranging from mobile marketing and multichannel partnerships to real estate, online tennis court bookings, digital marketing strategies, technology, analytics, dentistry solutions, big data benefits, and travel/tour packaging. Sample slides on graphical representations and embedded Excel graphs are also included.
Hoja de vida[1]
La hoja de vida presenta los datos personales, formación académica y experiencia laboral de Luz Mila Agreda para ser considerada como parte del plantel docente de un prestigioso colegio. Incluye su nombre, fecha de nacimiento, estado civil, ciudad de residencia, número de contacto, y correo electrónico, así como detalles de sus estudios y trabajo previo.
The IAHPC manual of palliative care
The document outlines the table of contents for the IAHPC Manual of Palliative Care 3rd Edition. The table of contents covers 7 sections: I) Principles and Practice of Palliative Care, II) Ethical Issues in Palliative Care, III) Pain, IV) Symptom Control, V) Psychosocial, VI) Organizational Aspects of Palliative Care, and VII) Resources. Section I defines palliative care and discusses the need, goals, principles, teams, communication, and integration of palliative care.
Tosm 2011 sezione finance
Le sfide del settore Finance ed
il ruolo strategico dell’ICT
Rossella Macinante, Practice Leader Finance - NetConsulting
7 seccion 7
El documento habla sobre la importancia de resumir textos de manera concisa. Explica que un buen resumen debe identificar la idea principal y los detalles más relevantes de una manera clara y breve, en pocas oraciones. También menciona que la habilidad de resumir es útil para comprender mejor un tema y comunicar ideas de forma efectiva.
Zia new CV
This document contains the resume of Ziaulla Khan which summarizes his professional experience, skills, education and personal details. He has over 5 years of work experience in customer accounting, business research, back office operations and insurance claims processing. He has worked with major companies like Accenture, Convergys and Aegis in roles like Senior Associate, Senior Research Analyst and Customer Support Executive. He has an MBA in Finance and Bachelor's degree in Commerce. He is proficient in MS Office and has good communication and problem solving skills.
Lesniak t-2 toxin
The document contains two figures showing the effects of T-2 toxin and quercetin on rabbit ovaries. Figure 2 shows that T-2 toxin decreases the number of proliferating cells in the ovarian stroma, while quercetin prevents this decrease when administered together with T-2 toxin. Figure 3 shows that T-2 toxin increases the number of apoptotic cells in the ovaries, primarily in early stage follicles, while quercetin reduces apoptotic cells when combined with T-2 toxin.
Ilyas_CV
This document is an executive summary that outlines Ilyas Abdighni's experience and qualifications as a Junior Software Engineer. It highlights his 3 years of experience in software development, translating requirements into technical specifications, and experience in all stages of development. It also lists his programming language and tool skills, as well as data analysis and machine learning focus areas. Recent projects include an international student support system and recommendation system. His education includes a Bachelor's degree from Northwestern Polytechnic University and pursuing a Master's degree from University of Camerino.
The Effects of the Recession on Brand Loyalty and Buy Down Behavior 2011 Upda...
Estudio elaborado por ComScore en el que se analiza el efecto de la crisis en la fidelidad de las marcas por parte de los consumidores (Inglés)
Quantum production,distribution, exhibition exported
Quantum of Solace (2008) is the 22nd James Bond film starring Daniel Craig as 007. The film follows Bond as he seeks revenge on those responsible for the death of his lover Vesper from the previous film, Casino Royale. The film was a box office success, breaking numerous opening weekend records in the UK and earning over $546 million worldwide. It was filmed on location in six countries and had numerous brand tie-ins to promote the film.
WOMMA - We First
The document discusses the changing marketplace and rise of connected, socially conscious consumers and citizens. It describes how some businesses are building partnerships with customers and communities to support social causes, contribute to sustainability efforts, and engage customers in brand initiatives through platforms like crowdsourcing and mobile apps. Examples include partnerships between brands like Nike, P&G, TOMS and non-profits, as well as efforts like social gaming platforms, brand accountability apps, and citizen activism campaigns. The document promotes an upcoming seminar on social branding strategies.
Marketing a movie
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
A2 evaluation ppt
This document provides guidance and reminders for an A2 evaluation assignment. It emphasizes illustrating work thoroughly, varying presentation methods, using filmed presentations and podcasts, breaking answers into shorter parts, properly labeling answers, and completing all work on time. It also stresses using coursework to earn marks if the exam is difficult.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
More Related Content
Viewers also liked
Ux improvement for N Dictionary
The document outlines the current and proposed updated work flows for a dictionary app. The current workflow involves 6 steps: 1) selecting a dictionary, 2) tapping the search bar, 3) inputting a word, 4) outputting the result, 5) tapping the search bar again and deleting the former word or tapping the x button, and 6) inputting the word again. The proposed updated workflow aims to improve the user experience by 1) waiting for the user's input, 2) adding individual search buttons, and 3) outputting the result and waiting for the next input without requiring deleting or re-entering the search term.
Logytics sample
This document provides summaries of past presentation design tasks completed by Logytics, with company names replaced for confidentiality. It lists 13 different presentation topics ranging from mobile marketing and multichannel partnerships to real estate, online tennis court bookings, digital marketing strategies, technology, analytics, dentistry solutions, big data benefits, and travel/tour packaging. Sample slides on graphical representations and embedded Excel graphs are also included.
Hoja de vida[1]
La hoja de vida presenta los datos personales, formación académica y experiencia laboral de Luz Mila Agreda para ser considerada como parte del plantel docente de un prestigioso colegio. Incluye su nombre, fecha de nacimiento, estado civil, ciudad de residencia, número de contacto, y correo electrónico, así como detalles de sus estudios y trabajo previo.
The IAHPC manual of palliative care
The document outlines the table of contents for the IAHPC Manual of Palliative Care 3rd Edition. The table of contents covers 7 sections: I) Principles and Practice of Palliative Care, II) Ethical Issues in Palliative Care, III) Pain, IV) Symptom Control, V) Psychosocial, VI) Organizational Aspects of Palliative Care, and VII) Resources. Section I defines palliative care and discusses the need, goals, principles, teams, communication, and integration of palliative care.
Tosm 2011 sezione finance
Le sfide del settore Finance ed
il ruolo strategico dell’ICT
Rossella Macinante, Practice Leader Finance - NetConsulting
7 seccion 7
El documento habla sobre la importancia de resumir textos de manera concisa. Explica que un buen resumen debe identificar la idea principal y los detalles más relevantes de una manera clara y breve, en pocas oraciones. También menciona que la habilidad de resumir es útil para comprender mejor un tema y comunicar ideas de forma efectiva.
Zia new CV
This document contains the resume of Ziaulla Khan which summarizes his professional experience, skills, education and personal details. He has over 5 years of work experience in customer accounting, business research, back office operations and insurance claims processing. He has worked with major companies like Accenture, Convergys and Aegis in roles like Senior Associate, Senior Research Analyst and Customer Support Executive. He has an MBA in Finance and Bachelor's degree in Commerce. He is proficient in MS Office and has good communication and problem solving skills.
Lesniak t-2 toxin
The document contains two figures showing the effects of T-2 toxin and quercetin on rabbit ovaries. Figure 2 shows that T-2 toxin decreases the number of proliferating cells in the ovarian stroma, while quercetin prevents this decrease when administered together with T-2 toxin. Figure 3 shows that T-2 toxin increases the number of apoptotic cells in the ovaries, primarily in early stage follicles, while quercetin reduces apoptotic cells when combined with T-2 toxin.
Ilyas_CV
This document is an executive summary that outlines Ilyas Abdighni's experience and qualifications as a Junior Software Engineer. It highlights his 3 years of experience in software development, translating requirements into technical specifications, and experience in all stages of development. It also lists his programming language and tool skills, as well as data analysis and machine learning focus areas. Recent projects include an international student support system and recommendation system. His education includes a Bachelor's degree from Northwestern Polytechnic University and pursuing a Master's degree from University of Camerino.
The Effects of the Recession on Brand Loyalty and Buy Down Behavior 2011 Upda...
Estudio elaborado por ComScore en el que se analiza el efecto de la crisis en la fidelidad de las marcas por parte de los consumidores (Inglés)
Quantum production,distribution, exhibition exported
Quantum of Solace (2008) is the 22nd James Bond film starring Daniel Craig as 007. The film follows Bond as he seeks revenge on those responsible for the death of his lover Vesper from the previous film, Casino Royale. The film was a box office success, breaking numerous opening weekend records in the UK and earning over $546 million worldwide. It was filmed on location in six countries and had numerous brand tie-ins to promote the film.
WOMMA - We First
The document discusses the changing marketplace and rise of connected, socially conscious consumers and citizens. It describes how some businesses are building partnerships with customers and communities to support social causes, contribute to sustainability efforts, and engage customers in brand initiatives through platforms like crowdsourcing and mobile apps. Examples include partnerships between brands like Nike, P&G, TOMS and non-profits, as well as efforts like social gaming platforms, brand accountability apps, and citizen activism campaigns. The document promotes an upcoming seminar on social branding strategies.
Viewers also liked (19)
The Effects of the Recession on Brand Loyalty and Buy Down Behavior 2011 Upda...
The Effects of the Recession on Brand Loyalty and Buy Down Behavior 2011 Upda...
Quantum production,distribution, exhibition exported
Quantum production,distribution, exhibition exported
Similar to Attack the block internet task
Marketing a movie
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
A2 evaluation ppt
This document provides guidance and reminders for an A2 evaluation assignment. It emphasizes illustrating work thoroughly, varying presentation methods, using filmed presentations and podcasts, breaking answers into shorter parts, properly labeling answers, and completing all work on time. It also stresses using coursework to earn marks if the exam is difficult.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
2. marketing in_film_industry
The document discusses film marketing and the use of above-the-line and below-the-line advertising. It notes that film marketing can involve mass media advertising campaigns as well as more targeted personal approaches. Effective marketing may involve a mix of both through-the-line strategies. The document also provides an overview of the typical stages in a film's production cycle and issues to consider at each stage, including production, distribution, publicity, and merchandising.
U20 lesson 2 lo 2
This document outlines the learning objectives, success criteria, and tasks for a marketing campaign project. Students will plan an entire cross-media campaign in response to a brief, and then specifically plan two marketing components - a film poster and 90-second podcast extract. They will analyze existing campaigns for similar films, particularly the marketing of Unfriended, and draw conclusions to incorporate into their own plans. The assessment criteria focus on planning the campaign and materials, justifying choices based on the brief, and discussing relevant legal and ethical issues.
Intro to case studies
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides examples of different types of film production models, from large Hollywood studio productions to independent films. It also defines important terms like cross-media convergence, synergy, technological convergence, and new media technologies. The document appears to be teaching materials that provide background information on the film industry and media institutions for an exam.
Marketing Strategy.Mix.Task1.U4
The document provides guidance on researching and analyzing the marketing mix for an existing documentary as part of a marketing strategy assignment. Students are instructed to choose a documentary, describe its key attributes and content, and analyze how it was distributed, priced, and marketed. Effectiveness of the documentary's marketing should also be considered, with lessons learned applied to marketing their own documentary.
Marketing Lesson, CGS
The document discusses marketing strategies for films in the US and UK. It notes that US studios like Disney and Pixar spend large amounts on marketing tentpole blockbusters to reach wide audiences through various channels. This includes the use of stars, repeated genres, and synergistic promotions. UK independent films have smaller budgets but can target niche audiences through new technologies and viral campaigns, while mainstream UK films employ many similar large-scale strategies as Hollywood. The document provides case studies and suggests students consider different distribution, marketing, and exhibition approaches when answering exam questions.
Marketing A Film (DAPS 6 and 7)
Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
Jan4th2012
The document discusses the major stages of film production: production, distribution, and exhibition. It provides details on what each stage involves, using the 2006 British film Kidulthood as an example. Production refers to the actual filmmaking process. Distribution deals with printing/marketing the film. Exhibition is the retail stage, involving cinema screenings and home video/download releases. Kidulthood had a small budget and limited distribution but found greater success on DVD.
Evaluation question 3
Film distribution is the process of making a movie available for audiences to view. A film distributor is responsible for marketing the film and distribution deals are important for financing films. Distribution methods include theatrical releases, film festivals, trailers, posters, TV advertisements, social media, DVDs, and streaming sites. For a micro-budget independent film like Abridged without stars, it would be difficult to get distribution from major companies. Smaller distributors focused on independent films may be more appropriate. The filmmakers plan to promote Abridged using social media sites like Instagram, YouTube, Twitter, Facebook and Tumblr with a trailer and hashtag campaign.
2. production and distribution hollywood copy
The document discusses how blockbuster films move through three key stages: production, distribution, and exhibition. It notes that blockbusters were originally defined by audience popularity but are now big-budget films aimed at mass markets. Successful blockbusters rely on high production values, popular franchises, well-known casts, and large marketing campaigns from major studios to achieve global summer releases in formats like IMAX and 3D.
Task 3 media
The document discusses film distribution and which media institutions might be suitable for distributing a supernatural thriller short film. It notes that film distribution involves making a film available for audiences, often initially in movie theaters, and may include promotion. Several major film studios like Warner Bros, Paramount Pictures, and Disney are provided as examples. The document suggests Paramount Pictures may be interested since they have distributed similar genre films like The Ring and Paranormal Activity. It also notes the supernatural thriller genre has wide appeal internationally. Possible marketing strategies through online trailers on YouTube and television placements are proposed to attract teenage audiences.
Movie marketing
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
Film marketing & Audience targeting
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Creative Critical Reflection Question 3: Engagement And Distribution
The document discusses identifying the target audience and distribution strategies for short films. It identifies the target audience for the author's short film as British males and females aged 18-45 who enjoy thriller and crime drama films. It considers different distribution companies like Warp Films, Verve Pictures, and Vertigo Films. It also discusses modern distribution methods like streaming on Netflix, YouTube marketing, and the importance of a clear target audience profile for effective distribution.
The film process
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
Production involves creating the film and arranging financing. Distribution gets the film to theaters and other platforms. Marketing uses techniques like trailers, ads, and publicity events to promote the film. Exhibition/consumption is when audiences view the film in theaters or at home.
Evaluation Question #3 Distribution Companies
Distribution companies market and promote films to make them available for consumers to view. They determine where films are shown in cinemas/theaters. For a small, independent horror film, RLJ Entertainment would be a good choice as they specialize in distributing such films. Releasing the film in late July to early August would be ideal, as this is when students finish school and have free time. Marketing the film on social media sites like Facebook and YouTube that target the intended younger audience would help promote and create buzz around the film.
Sample questions
- Digital technology has significantly impacted the film industry through changes in production, distribution, and audience consumption. At the production stage, films are now often created digitally rather than on physical film. Digital distribution has lowered costs but increased piracy risks. Audiences now have more options for accessing films through digital downloads, streaming, and video on demand platforms. Overall, digitalization has disrupted traditional models but also created new opportunities for both large studios and independent films.
Frozen Marketing Case Study
The document discusses a case study on the marketing campaign for the Disney film Frozen. It provides learning objectives and outlines for students that include understanding how film companies work as businesses, how films are funded and marketed, and how various media can be used to promote films. It then discusses Frozen's marketing campaign, how it appealed to multiple demographics, and why this broad appeal contributed to its box office success. Students are assigned homework to research and analyze Frozen's cross-media promotional strategy and why it was so effective at reaching a wide audience and making the film one of the highest grossing of all time.
Similar to Attack the block internet task (20)
Creative Critical Reflection Question 3: Engagement And Distribution
Creative Critical Reflection Question 3: Engagement And Distribution
More from sandraoddy2
Representation and ethnicity 2014
This document discusses representations of ethnicity in media and provides examples of common ethnic stereotypes portrayed in television. It asks key questions about whether representations are stereotypical or counter-typical, positive or negative, who is doing the representing and to whom. Common stereotypes discussed include portrayals of black and Asian people as criminals or immigrants, and white upper-class individuals. The document also asks students to consider stereotypes challenged in television and provides a task to analyze positive and negative ethnic representations in TV shows.
Target audience
Kavinsky is a 39-year-old French house artist whose music is inspired by 1980s films and sounds similar to Daft Punk. His target audience is typically ages 20-30, as his music features in films from the 1980s that appeal to this demographic. While his music has been used in action movies that typically attract male viewers, the inclusion of a female vocalist could also draw in female fans. As his song Nightcall was most popular in the UK, peaking at number 53 on the UK Singles chart, his largest audience is likely Caucasian British listeners.
Ancillary research 2014
This document outlines two ancillary tasks for researching digi-paks and magazine advertisements. For the digi-pak task, students must write 750-word essays analyzing at least two digi-paks based on questions about design elements, images, text, and representation of the artist and genre. For the magazine advertisement task, students must similarly write 750-word analyses of two ads based on codes of advertisements and representation of the artist and genre. Key elements of digi-packs and codes for magazine ads are also listed. Links to Photoshop workbooks are provided.
Ancillary tasks 1
This document provides information and requirements for an advanced production unit involving a main music video task and two ancillary tasks. It outlines that the main task is worth 40 marks, and each ancillary task is worth 10 marks, for a total of 60 marks for the practical work. An additional 20 marks each will be awarded for research/planning and evaluation, for a total of 100 marks. Students must evidence their research and planning for the ancillary tasks on their blog. A key focus is maintaining a clear brand identity across all tasks. The document provides mark schemes and evaluation criteria for the tasks.
Gender and representation print
This document provides guidance for analyzing representations of gender in the TV show Primeval using four technical codes: mise-en-scene, camera work, sound, and editing. It instructs the reader to analyze a 5-minute clip in terms of these codes and how they illustrate gender roles and stereotypes. It also outlines expectations for a 1200-word essay discussing how the four codes contribute to representations of gender in Primeval, with a focus on providing evidence, analysis, and terminology.
Laura mulvey the malegaze theory
Laura Mulvey's Male Gaze theory argues that in film and media, the camera lens represents the perspective of the heterosexual male viewer who objectifies female characters. This denies women their subjectivity and reduces them to objects for the male gaze. Mulvey suggests this reinforcement of patriarchal ideals through media can influence societal norms by making female objectification seem normal or desired. The theory is exemplified through common techniques used in films like James Bond to highlight women's physical features from the male perspective.
Editing glossary final
Continuity editing involves techniques like shot/reverse shot, eyeline match, and match on action to smoothly transition between shots and maintain logical spatial and temporal relationships. Transitions like cuts, dissolves, and fades influence narrative pace. Invisible editing is discreet to maintain realism, while visible editing draws attention through techniques like jump cuts. Other techniques like crosscutting, parallel editing, and ellipsis compress or expand the passage of time in a narrative.
Target audience
Kavinsky is a 39-year-old French house artist whose music is inspired by 1980s films and sounds similar to Daft Punk. His target audience is typically ages 20-30, as his music features in films from the 1980s that appeal to this demographic. While his music has been used in action movies that typically attract male viewers, the inclusion of a female vocalist could also draw in female listeners. As his song Nightcall was most popular in the UK, peaking at number 53 on the UK Singles chart, his largest audience is likely Caucasian British individuals.
Target audience
Kavinsky is a 39-year-old French house artist whose music is inspired by 1980s films and sounds similar to Daft Punk. His target audience is typically ages 20-30, as his music appeals to those interested in 1980s films and games like GTA. While his songs feature in action movies that appeal more to males, his music does not have gender-specific meanings and he includes female vocals, so it attracts both male and female listeners. As his song Nightcall was most popular in the UK, his largest audience is likely Caucasian British people.
Music video conventions ppt 2014
This document discusses the conventions and genres of performance music videos. It defines genre as a system of repetition and variation that is recognized by audiences. Common music genres discussed include pop, rock, R&B, hip hop, and indie. The document also examines important elements of mise-en-scene in music videos like setting, lighting, clothing, and props that help portray the genre. Specific conventions for hip hop, indie/rock, and pop genres are provided through example music videos.
Bradley jones target audience
This document discusses the target audiences for three horror/thriller films: A Night In The Woods, The Possession, and Chernobyl Diaries. For A Night In The Woods, the target audience is ages 15-24 and 45+, mainly social classes C1 and AB, and mainly male at 75%. The Possession targets ages 15-34 mainly 15-24, social classes C1 and DE, and has an even 51% male and 49% female audience. Chernobyl Diaries targets ages 15-24, social class C1, and has an evenly split 56% male and 44% female audience.
Cabin in the woods pp
This document analyzes the target audience for the horror/thriller film "Cabin in the Woods" to inform targeting for a new opening film of the same genre. It finds that the primary demographic is males ages 15-24, as they make up 65% of the audience and most enjoy themes of violence and gore. Psychographic analysis revealed the target audience has an "Explorer" personality that seeks new experiences through challenging films. Research on media consumption showed the 15-24 age group is most active on social media, indicating it should be a key platform to reach this audience.
Nick baldwin bbfc ppt
The document describes the different age rating certificates used in the UK for films. A U certificate means anyone of any age can view the film, while a PG may contain mild language or violence disturbing for young children. A 12A means those under 12 need an adult, while a 12 is prohibited for under-12s. A 15 bars those under 15, and an 18 anyone under 18, with increasing restrictions on content like violence, language, sex and nudity. An R18 is for pornographic films restricted to licensed adult cinemas for over-18s only. The document rates their own film a 15 due to intense horror scenes, violence and language that may offend those under 15.
Flashback ideas ppt
The document provides an initial narrative and production plan for a thriller short film. It outlines that the film will follow a teenage protagonist who begins having flashbacks down an alleyway where his brother was killed a few months prior. The narrative will be set up through establishing shots of the brothers at a shop and cafe, and conclude with the protagonist confronting his brother's killer in the alleyway. The document discusses incorporating common thriller conventions like low key lighting in the alleyway, narrative enigmas around the brother's death and killer's identity, and depicting the protagonist's anxiety through flashbacks. It provides details on the characters, locations, props, sound design, camera shots, and editing techniques planned to develop the thriller genre and narrative.
Narrative codes
The document discusses narrative codes in film opening sequences. It explains that opening sequences convey important information to set up questions or puzzles for the audience. It then summarizes Roland Barthes' theory that stories use two main codes: 1) The hermeneutic code creates narrative enigmas or unanswered questions that drive the plot. 2) The proairetic code involves actions that suggest future actions and create suspense about outcomes. The document argues that effective opening sequences employ these codes to immerse viewers and pique their interest in the story to follow.
C of men so version
Children of Men is analyzed as a postmodern film. It borrows elements from multiple genres like action, drama and sci-fi but does not fully conform to any single genre. It features intertextual references to artworks, music and historical events to explore themes. While set in a futuristic world, the film does not provide explanations or resolutions through science and questions the idea of inevitable human progress.
Postmodernism lesson 2 ppt
Postmodernism emerged after modernism and is characterized by:
1) A rejection of grand narratives and embracing complexity, ambiguity and contradiction.
2) Self-reflexivity, irony, parody and a breakdown of high/low cultural forms.
3) Using styles from the past out of their original contexts and questioning traditional ideas about realism.
4) A fear of late capitalism, technology and surveillance coupled with a sense of disorientation.
Modernism lesson 1
This document provides an introduction to modernism and postmodernism. It defines modernism as an artistic movement that challenged traditional forms and emerged in the late 1800s, reflecting changes in industrialized society. Key features of modernism included experimentation, fragmentation, self-consciousness, and alternative representations that rejected realism. Examples are given of modernist architecture, literature, and art. The document suggests postmodernism emerged following World War 2 as a later stage of modernism that was more disillusioned. Students are tasked with blogging about modernism's time period, description, and providing extra examples.
Target audience george bowles
This document provides demographic information about Diplo's target audience for his music. It finds that his audience is 58/42% male to female, most commonly between ages 18-35. They are primarily white and from Western countries like the US, UK, Canada, and Australia. Diplo's music appeals most to those in lower middle and student socioeconomic classes. Psychographically, his fans tend to be both mainstream listeners but also explorers interested in new music genres. The document recommends promoting an upcoming music video on platforms like YouTube, Twitter, and Facebook to target Diplo's core demographic of 15-34 year olds.
Conor and jordan
The document outlines a thriller film treatment that includes three parts: an introduction, middle, and end. In the introduction, two brothers encounter something extraordinary in an ordinary alleyway. In the middle, there is a transition months later where the main character has flashbacks of the event while walking down the same alley alone. In the end, the main character comes face to face with the antagonist and his identity is revealed. The document then provides details on the characters, setting, conventions, props, sound, camera, and editing that will be used to tell the story.
More from sandraoddy2 (20)
Recently uploaded
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recently uploaded (20)
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Attack the block internet task
- 1. Attack the Block research task AS Media Studies
- 2. Task • Research the way ‘Attack the Block’ has been advertised, publicised, promoted. • Put together a PowerPoint presentation on the distribution campaign for Attack the Block. • Use the film’s website to do your own research and your handouts to do this. • Include in it some of the questions in this presentation. http://attacktheblock.com/
- 3. Internet research • Find as many posters for the film as you can. • Have links to the official trailers... were there any teaser trailers or TV spots? • Was there a premiere? • Can you find reviews and interviews? (TV, magazine, newspaper, web etc) • Merchandise? • Website - what appears on the website? (video, games, cast biographies etc) • What internet campaigns were there (Facebook,You Tube, Twitter)
- 4. How well did ‘ATTACH THE BLOCK’ do at the box office? Attack the Block has not blossomed into a big box office success. The returns so far total less than £3.5 million worldwide, against a reported production budget of £9 million. Will it become a cult favorite on home video - can it recoup its expenses and reap a modest profit? The complaints generally fall into the categories of "Not as good as I'd hoped it would be," and / or "You guys over-hyped it.” What does this say about the overall concept and the advertising, publicity and promotion strategy done by the distributor?
- 5. TO INCLUDE ON YOUR POWERPOINT BOX OFFICE RESULTS AND QUESTIONS Why do you think it didn’t do well at the box office? How well did it target its audience? Why has the film not been a success - is this to do with the concept or distribution strategy? What challenges did the genre provide in targeting an audience?
- 6. THE MEDIA CAMPAIGN - SUCCESS? • Looking at the media campaign, was the distribution strategy strong - advertising, publicity and promotion? • What were the most effective ways the media campaign targeted its audience? (look at your handouts already given on the media campaign). • Do you think it can recover with release on ancillary markets?
- 7. To include in power point - Homework task • Your homework task is to research the production company behind ‘Attack the Block’, Big Talk Productions. • This British film production company will be one of our case studies. - How long has the company been around? - Who runs it? - What does the company do?
- 8. • Also...... - What films has it made? - What date of release were they - an you name the director, producer, distributer, budget and gross revenue? You can find all this information at http://www.imdb.com/ and http://boxofficemojo.com/