This document outlines a media studies research task on the distribution campaign for the film "Attack the Block." It instructs students to create a PowerPoint presentation analyzing the film's advertising, publicity and promotion strategies using information from the film's website and provided handouts. It includes questions for students to address in the presentation around the film's box office performance, challenges in targeting its audience, and the effectiveness of its media campaign. Students are also asked to research the film's production company, Big Talk Productions, as a case study.

1. Attack the Block
research task
AS Media Studies

2. Task
• Research the way ‘Attack the Block’ has been advertised,
publicised, promoted.
• Put together a PowerPoint presentation on the distribution
campaign for Attack the Block.
• Use the film’s website to do your own research and your
handouts to do this.
• Include in it some of the questions in this presentation.
http://attacktheblock.com/

3. Internet research
• Find as many posters for the film as you can.
• Have links to the official trailers... were there any teaser trailers or TV
spots?
• Was there a premiere?
• Can you find reviews and interviews? (TV, magazine, newspaper, web
etc)
• Merchandise?
• Website - what appears on the website? (video, games, cast biographies
etc)
• What internet campaigns were there (Facebook,You Tube, Twitter)

4. How well did ‘ATTACH THE BLOCK’ do at the box office?
Attack the Block has not blossomed into a big box office success.
The returns so far total less than £3.5 million worldwide, against a
reported production budget of £9 million.
Will it become a cult favorite on home video - can it recoup its
expenses and reap a modest profit?
The complaints generally fall into the categories of "Not as good as I'd
hoped it would be," and / or "You guys over-hyped it.”
What does this say about the overall concept and the advertising,
publicity and promotion strategy done by the distributor?

5. TO INCLUDE ON YOUR POWERPOINT
BOX OFFICE RESULTS AND QUESTIONS
Why do you think it didn’t do well at the box office?
How well did it target its audience?
Why has the film not been a success - is this to do with the
concept or distribution strategy?
What challenges did the genre provide in targeting an
audience?

6. THE MEDIA CAMPAIGN - SUCCESS?
• Looking at the media campaign, was the distribution
strategy strong - advertising, publicity and promotion?
• What were the most effective ways the media campaign
targeted its audience? (look at your handouts already given
on the media campaign).
• Do you think it can recover with release on ancillary
markets?

7. To include in power point -
Homework task
• Your homework task is to research the production
company behind ‘Attack the Block’, Big Talk
Productions.
• This British film production company will be one of
our case studies.
- How long has the company been around?
- Who runs it?
- What does the company do?

8. • Also......
- What films has it made?
- What date of release were they
- an you name the director, producer, distributer, budget and gross
revenue?
You can find all this information at
http://www.imdb.com/ and http://boxofficemojo.com/