Over the past 11 years, cinema admissions in the UK have generally been increasing, though there were some minor dips in 2003, 2006, and 2010. However, annual admissions have decreased significantly since 1944. People aged 45 and older now make up a larger portion of cinema audiences compared to 15-24 year olds. More revenue is generated from films shown on television rather than in cinemas. Animation was the highest grossing film genre in the UK in 2012, while Westerns grossed the least.

1. UK Film Consumption

2. What is the overall trend in film
consumption?
As you can see from the tables and
charts opposite, the admissions of
tickets at cinemas in the UK over 11
years has steadily been increasing. In
2001 there were 155.9 million tickets
sold, where as in 2012 there were
172.5 million. However in 2003, 2006
and 2010 the number of sales did
take a slight dip. Figure 1.1 shows the
monthly number of cinema
admissions. Ticket sales in January
and February were lower than for the
equivalent of 2011. There may be
multiple reasons for this. Obviously the
main reason is what films are being
screened. If popular films are on with
big actor, more tickets for the film will
be sold.

3. In comparison, in the longer term the annual UK admissions has
decreased. In 1944 there were around 1620 million admissions. Where
as in 2010 there were less than 200 million.

4. Who watches films in the UK?
As you can see from the chart the number of audience members aged 45
and above going to the cinema have increased 22% over the last 15 years.
Where as the age group of 15-24 has decreased by 18%. Both the age groups
of 25-34 and 35-44 have stayed relatively the same.

5. Where do people watch films?
In 2012 there was 1099 million revenue made from the cinema. Compared to
1492 million made by films on television. This suggests that people watch films
mostly at home on the TV rather than going out to the cinema.

6. What type of film is most popular?
This chart shows the
genres released in
the UK. It allow tells
us the gross each
genre made in
2012. By looking at
this chart we can
see that animation
is by far the most
popular genre. On
the other hand
Western films are by
far the least
popular, making less
than a million
pound on average.

7. The age range 15-24 is the most lucrative. This is because they
are the ones who go to the cinema the most. Films that appeal
to 15-24 year olds also appeal to older audiences. This means
that there is a wider audience which makes the film more
profitable.
The best strategy to use is advertising in the cinema. This is
because there is a large audience at any one time which can
be shown a numerous amount of times throughout the day
therefore it will reach a big target audience. Also the people
aged between 15-24 also go to the cinema a lot so the
advertisement would be reaching the target audience.
Technology is important because we can use it to add special
effects to make films look more professional and aesthetically
pleasing and create new films that are a more successful.