The document discusses film consumption trends in the UK. Some key points: - The estimated UK film audience is 5.1 million people. Cinema attendance has risen for those over 45 years old. 15% of cinema income comes from teenagers. - Television remains very popular for watching films, with an average audience of 3.4-1.7 million across major channels. Online viewing is rising as broadband speeds increase. - The most popular film genres are drama and romance. Technology improves the viewing experience through formats like 3D and Blu-ray. Young adults are likely the most lucrative audience as they have more disposable income. - Promoting films on social media is recommended due to its widespread

1. UK Film
Consumption
By Amelia Bird

2. What is the overall trend
in film consumption?
• The estimated film audience in the UK is 5.1 million.
Below is a table showing the estimated proportion of
annual film viewing in the UK.

3. Who watches films in the
UK ? The Cinema
• The proportion of people aged over 45 years old going to
the cinema has increased due to films like ‘The Kings
Speech’.
• 15% of a cinemas income comes from teenagers.
• This graph shows
the ages of
cinema goers.

4. Who watches films in the
UK ? The TV
• The average audience for film shown on TV in 2011 was
estimated to be around 3.4million on BBC, 1.2million on
BBC Two and ITV, 1.7million on Channel 4, and 1
million on channel 5.
• Below is a bar
chart showing the
number of people
watching each
channel for films.

5. Which audience groups are
under-represented in the
figures?
• People who may be un represented in the figures may be
children of a young age. This is because their parents
would buy DVDs and take them to the cinema, so they
may not be counted accurately.

6. Where/how do people
watch films?
• Television – this is a highly competitive market. Around
15 million people could access films on the TV in 2011.
• Online – Due to increasing broadband speeds the online
market has increased with estimated revenues of £52
million.
• Video – DVDs account for the majority of video sales
(87%). However in 2011 DVD sales were down by 4.9%
on the previous year.

7. What type of films are the
most popular?
• The most popular genre of film for 2013 is predicted to
be a the hybrid of drama and romance.
• This is because popular films like ‘Les Miserable’ and
‘Django Unchained’ have been released in the early
months of 2013 and have been received well.

8. What role does technology play
in the consumption of film
today?
• New technology means that audiences are getting more
enjoyable viewing experience. E.g. 3D means that
audience are part of the action taking place.
• As well as this, quality of films are improving and being
given to audiences in formats such a Blu-ray. Meaning
viewing experience is better.

9. Which Audience Groups
are The Most Lucrative?
• In our group, we decided that young adults are probably
the most lucrative. This is because at that age they still
have a big social group and have more of a disposable
income so they are likely to visit places like the cinema.

10. What Strategies should
you use to promote your
films?
• I think the best ways to advertise is social networking
sites because most people these days have an account on
at least one social network.

11. The importance of
technology now and in
the future
• I think DVDs will go the same way as CDs and won’t be
as popular. So the best way to present films would be
online.
• Seeing as most people have access to internet this would
be the best way to distribute my film.