The document discusses market-driven animal welfare in the EU and US and whether there is room for joint initiatives. It notes that there is an information gap between consumer opinions and farmer priorities regarding animal agriculture. It proposes that the first step is establishing formal dialogue between EU and US groups interested in sustainable animal agriculture to work toward global standards for housing, feeding, transporting and harvesting food animals. It questions what the roles of government, private industry and non-profits would be in any joint initiatives.