The Animal Agriculture Alliance, a 501(c)(3) non-profit organization, is a broad based coalition of individual farmers, ranchers, producer organizations, suppliers, packer-processors, scientists, veterinarians and retailers. This slideshow provides a glimpse into the mission and scope of this broad coalition.

1. Animal Agriculture Alliance
Learn more about the nation’s oldest and
largest coalition speaking on behalf of the
total animal agriculture industry.

2. The Alliance
works to:

3. Connect
stakeholders –
nationally and
internationally

4. “Connect”
Issues monthly Alliance Link newsletter focused
on hot topics facing farmers and ranchers and
quarterly Alliance Connection update.

5. “Connect”
Responds to
misinformation
in the media
about today’s
farms.

6. “Connect”
Hosts annual Stakeholders
Summit in Washington,
D.C. to bring together
prominent leaders to
discuss challenges facing
industry.
2011 Keynote:
Frank Luntz, acclaimed political strategist

7. “Connect”
Hosts online
agriculture advocacy
scholarship contest
for college students.

8. “Connect”
Coordinates Stakeholder
Advisory Task Force to
develop input for USDA
regarding OIE’s
international animal
welfare guidelines.

9. Educate
the public and
media about
agriculture’s
importance

10. “Educate”
Provides unified
voice to respond to
misinformation in
the media about
animal agriculture.

11. “Educate”
Effectively uses
social media tools
to respond to
activist activity and
share accurate
information about
food production.

12. “Educate”
Launched Activist Watch
blog on Meatingplace.com
to monitor and respond to
activist campaigns.

13. “Educate”
Partnered with Miss
America 2011 Teresa
Scanlan to launch
website celebrating
American agriculture
in response to CSPI’s
“Food Day”.

14. “Educate”
Encourages stakeholder action, such as what led
to [yellow tail] wine company’s decision to stop
funding animal rights organizations.

15. “Educate”
Re-launched Adopt a
Teacher program to
provide K-12 teachers
with resources on key
agricultural issues.
Thanks to IFEEDER for
a 2011 – 2012 grant!

16. “Educate”
Commissioned research
to better understand
how activists are
appealing to religious
community. Research conducted by
Dr. Wes Jamison,
Palm Beach Atlantic University

17. “Educate”
Hosted exhibit to
educate the
600,000
attendees of the
2010 World
Equestrian Games
about today’s
farms.

18. Protect
consumer choice
and farmers’
right to produce
safe, affordable,
plentiful food
supply

19. “Protect”
Coordinated diverse
coalition to respond
to the Pew
Commission on
Industrial Farm
Animal Production.

20. “Protect”
Monitored animal-
focused legislation and
state and federal level
and connected law
makers with experts on
agricultural practices.

21. “Protect”
Developed farm and
facility security
recommendations to
prevent undercover
activists from infiltrating.

22. “Protect”
Coordinated industry
wide outreach to activist-
driven Meatless Monday
campaign, including a
report from Dr. Jude
Capper of Washington
State University.

23. “Protect”
Hosts workshops
to assist in
developing state
agricultural
coalitions.

24. Who is the
Alliance?

25. Mission:
To communicate the importance of modern animal
agriculture to consumers and the media. The Alliance
educates these audiences about topics ranging from
animal welfare to biotechnology using reliable,
science-based information.

26. Formed: 1987
Membership: Individual farmers and
ranchers, producer
organizations, suppliers,
packer-processors, scientists,
veterinarians, and retailers

27. FARM TABLE
Distributors/
Suppliers Pro ducers Tra nsporters Processors Retailers/ Consumers
Restaurants
Animal Researchers/
Veterinarians Land Grant
Scientists
Universities

28. American Feed Industry Assn. Bayer Animal Health
American National Cattlewomen, Inc. National Pork Producers Council
American Sheep Industry Assn. Elanco Animal Health
American Veal Association Hy-Line
2012 Merck Animal Health Diamond V
Nat’l Cattlemen's Beef Assn. American Farm Bureau Federation
Board of National Chicken Council Iowa Soybean Association
National Milk Producers Fed. Morning Fresh Farms, Inc.
Directors National Pork Board Murphy-Brown, LLC
National Turkey Federation Provimi North America
United Egg Producers Genus Americas//PIC USA
United Soybean Board U.S. Poultry & Egg Association

29. Leadership
Kay Johnson Smith
President & CEO
Johnson Smith has been with
the Alliance for 17 years and
has extensive experience
responding to activists’ attacks
against agriculture.

30. Leadership
Chris Ashworth, DVM
Chairman
Dr. Ashworth represents Elanco
Animal Health on the Alliance’s Board
of Directors. He is also a large animal
veterinarian and cattleman, based in
Arkansas.

31. Ask Us About:

32. Ask Us About…
Animal welfare on today’s farms.

33. Ask Us About…
Activist attacks on agriculture- including
legislative initiatives, undercover videos,
and PR campaigns.

34. Ask Us About…
Agriculture’s outreach efforts using
traditional and social media.

35. Ask Us About…
International animal welfare guidelines
development by the World
Organization for Animal Health (OIE).

36. Ask Us About…
Farm and facility
security
recommendations.

37. Get in touch!
www.animalagalliance.org
703-562-5160
info@animalagalliance.org

38. http://www.twitter.com/animalag
http://www.facebook.com/animalagalliance
http://www.youtube.com/animalagalliance