This presentation contains all information that you need to know about the growing natural pet food cateogory.

1. WHAT YOU NEED
TO KNOW ABOUT
NATURAL PET FOOD

2. 'Natural' is a major trend in the pet food
industry at present.
Natural pet food were alone responsible
for generating a revenue of USD 5.4
Billion in the United States.
In the United Kingdom, 38% of sales
came from natural category in 2015.
Owners are looking for high quality
natural and organic food for their pets.
OVERVIEW

3. W H Y P E O P L E A R E
O P T I N G F O R N A T U R A L
F O O D F O R T H E I R P E T S ?

4. Pet parents are now more aware than
before.
They want the best product available on
the market for their pets
They now know the cons of feeding their
pets with regular commercial products.
1. INCREASING AWARENESS

5. People nowadays treat pets as one of
their own. They believe pets are the
members of their family.
This has increased the love and affection
they have towards them.
This has made them more conscious
about their pets' health.
They are starting to believe that natural
food are the best ones for their pets.
2. PET ANTHROPOMORPHISM

6. Pets these days are prone to a number of
allergies as the consume food that are
subjected to the excess use of chemicals.
Pet parents have now realized how
harmful such products are.
They are slowly shifting towards the
natural and organic category.
3. ALLERGIES IN PETS

7. Natural and organic food have been a
huge market in the human food industry.
With people being more health
conscious, the popularity of this category
is soaring.
Since, people trust natural and organic
food for humans to be good, they also
consider the category good for their
pets.
4. POPULARITY OF THE CATEGORY

8. Rising obesity in pets.
49% of English dogs are obese.
This has led pet parents to shift their
inclination towards premium products like
the products in natural and organic
category.
5. RISING OBESITY

9. N A T U R A L P E T F O O D
S T A T S I N D I F F E R E N T
C O U N T R I E S

10. UNITED STATES OF AMERICA
NATURAL PET FOOD MARKET
SIZE USD 5.4 BN IN 2015
58% SHARE IN THE ENTIRE
PET FOOD MARKET
YOY GROWTH RATE OF +9%
68% SHELF SPACE IN THE
MARKET
4 OUT OF 5 NEW ITEMS
LAUNCHED WERE
NATURAL IN 2015
TREATS; THE MOST
POPULAR SUBCATEGORY

11. UNITED KINGDOM
NATURAL PET FOOD MARKET
SIZE USD 0.684 BN IN 2016
38% SHARE IN THE ENTIRE
PET FOOD MARKET
VALUE GROWTH RATE OF 2%
34% SHELF SPACE IN THE
MARKET
USD 45.48 IS THE
AVERAGE WEEKLY
SPENDING PER PET
WET FOOD POPULAR FOR
DOGS; TREATS FOR CATS

12. FRANCE
NATURAL PET FOOD MARKET
SIZE USD 22.29 MN IN 2015
3% SHARE IN THE ENTIRE PET
FOOD MARKET
YOY GROWTH RATE OF 34%
11% SHELF SPACE IN THE
MARKET
90% OWNERS BELIEVE ALL
NATURAL FOOD CONTAIN
SUFFICIENT INGREDIENTS FOR PETS
WET FOOD; THE MOST
POPULAR SUB-CATEGORY

13. T R E N D S T O L O O K
O U T F O R I N T H E
N A T U R A L C A T E G O R Y

14. Big global trend. Particularly in western
countries.
People don't want to feed their pets with
products that have negative impacts on
environment and society.
On a research, 66% pet owners in Mexico
said that they look for sustainable
products for their pets. 69% Brazilians
said the same.
1. SUSTAINABLE

15. Consumer demand for organic pet
products is at an all-time high.
This is due to the rising belief in people
that organic farming techniques are
better than the genetically modified one.
Organic pet food market to grow with a
CAGR of 8.5-9.5% from 2017-2023.
2. ORGANIC

16. Here, pet products are manufactured by
family owned businesses.
Such products create a feeling in
customers' mind that they are supporting
a family rather than commercial giants -
Maria Lange (GFK).
Customers believe that family people are
able to understand what their pets need.
3. FAMILY OWNED

17. People are now concerned about the
ingredients that go into the making of pet
food.
For non-vegetarian diets, people are
concerned about the lives of animals used
in the food.
For vegetarian diets, people want to know
if the plants used in the product were
used using ethical standards.
4. HUMANE

18. Feel free to share it
I would also love to hear your feedback.
Write to me at:
shirishghimire46@gmail.com
shirish@dogseechew.com
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19. thenounproject.com
IMAGE CREDIT
CONTENT CREDIT
Maria Lange - GFK
Statista
Petfoodindustry.com