Interested in learning more about the Animal Agriculture Alliance? Whether you're a senior member, a new member, or just checking us out, we'd love to take a moment to share with you!

1. Animal Agriculture Alliance
Learn more about the nation’s oldest and
largest coalition speaking on behalf of the
total animal agriculture industry.

2. The Alliance
works to:

3. Connect
stakeholders –
nationally and
internationally

4. “Connect”
Issues monthly Alliance
Link newsletter focused
on hot topics facing
farmers and ranchers.
Sends out bi-monthly
Member E-Update
providing a close-up of the
work the Alliance
accomplishes.

5. “Connect”
Responds to
misinformation
in the media
about today’s
farms.

6. “Connect”
Hosts annual Stakeholders
Summit in Washington,
D.C. to bring together
prominent leaders to
discuss challenges facing
industry.
2011 Keynote:
Frank Luntz, acclaimed political strategist

7. “Connect”
Hosts online
agriculture advocacy
scholarship contest
for college students.

8. “Connect”
Coordinates
Stakeholder Advisory
Task Force to develop
input for USDA
regarding OIE’s
international animal
welfare guidelines.

9. Educate
the public and
media about
agriculture’s
importance

10. “Educate”
Provides unified
voice to respond to
misinformation in
the media about
animal agriculture

11. “Educate”
Effectively uses
social media tools
to respond to
activist activity and
share accurate
information about
food production.

12. “Educate”
Launched new Activist
Watch blog on
Meatingplace.com to
monitor and respond to
activist campaigns

13. “Educate”
Partnered with Miss
America 2011 Teresa
Scanlan to launch
website celebrating
American agriculture
in response to CSPI’s
“Food Day”

14. “Educate”
Developed new Meatless
Monday resources,
including a report from
Dr. Jude Capper of
Washington State
University, that point out
the campaign’s myths

15. “Educate”
Encourages stakeholder action, such as what led
to [yellow tail] wine company’s decision to stop
funding animal rights organizations

16. “Educate”
Re-launched Adopt a
Teacher program to
provide K-12 teachers
with resources on key
agricultural issues
Thanks to IFEEDER for
a new grant in 2011

17. “Educate”
Commissioned research
to better understand
how activists are
appealing to religious
community. Research conducted by
Dr. Wes Jamison,
Palm Beach Atlantic University

18. “Educate”
Hosted exhibit to
educate the
600,000
attendees of the
2010 World
Equestrian Games
about today’s
farms.

19. Protect
consumer choice
and farmers’
right to produce
safe, affordable,
plentiful food
supply.

20. “Protect”
Coordinated diverse
coalition to respond
to the Pew
Commission on
Industrial Farm
Animal Production.

21. “Protect”
Monitored animal-
focused legislation and
state and federal level
and connected law
makers with experts on
agricultural practices.

22. “Protect”
Developed farm and
facility security
recommendations to
prevent undercover
activists from infiltrating.

23. “Protect”
Hosts workshops
to assist in
developing state
agricultural
coalitions.

24. Who is the
Alliance?

25. Mission:
To communicate the importance
of modern animal agriculture to
consumers and the media. The
Alliance educates these
audiences about topics ranging
from animal welfare to
biotechnology using reliable,
science-based information.

26. Formed: 1987
Membership: Individual farmers and
ranchers, producer
organizations, suppliers,
packer-processors, scientists,
veterinarians, and retailers

27. FARM TABLE
Distributors/
Suppliers Pro ducers Tra nsporters Processors Retailers/ Consumers
Restaurants
Animal Researchers/
Veterinarians Land Grant
Scientists
Universities

28. American Farm Bureau Federation Nat’l Cattlemen’s Beef Assn.
American Feed Industry Assn. National Chicken Council
American National Cattlewomen, Inc. National Milk Producers Federation
American Sheep Industry Assn. National Pork Board
2012 American Veal Association
Bayer Animal Health
National Pork Producers Council
National Turkey Federation
Board of Diamond V
Elanco Animal Health
Provimi
United Egg Producers
Directors Genus Americas/PIC
Hy-Line
United Soybean Board
U.S. Poultry & Egg Association
Iowa Soybean Association
Merck Animal Health
Morning Fresh Farms
Murphy-Brown LLC

29. Leadership
Kay Johnson Smith
President & CEO
Johnson Smith has been with
the Alliance for 17 years and
has extensive experience
responding to activists’ attacks
against agriculture.

30. Leadership
Chris Ashworth, DVM
Chairperson
Dr. Ashworth represents Elanco
Animal Health on the Alliance’s Board
of Directors. He is also a large animal
veterinarian and rancher, based in
Arkansas.

31. Ask Us About:

32. Ask Us About…
Becoming a member today with
exclusive benefits to match!

33. Ask Us About…
Animal welfare on today’s farms.

34. Ask Us About…
Activist attacks on agriculture- including
legislative initiatives, undercover videos,
and PR campaigns.

35. Ask Us About…
Agriculture’s outreach efforts using
traditional and social media.

36. Ask Us About…
International animal welfare guidelines
development by the World
Organization for Animal Health (OIE).

37. Ask Us About…
Farm and facility
security
recommendations.

38. Ask Us About…
How you can share agriculture’s
positive message. Visit
realfarmersrealfood.com
Contact the Alliance to access
Miss America’s PSA.

39. Get in touch!
www.animalagalliance.org
703-562-5160
info@animalagalliance.org

40. http://www.twitter.com/animalag
http://www.facebook.com/animalagalliance
http://www.youtube.com/animalagalliance