![Systematic Data
Goal KPI Core Survey Questions
Income Productivity Since joining the org, has your production:
Net Income In the last year, relative to your harvest costs, was the
income from [FT crop]
Viability How likely do you see yourself or someone in your family
continuing to grow [FT crop] on your farm in years?
Food
security
Have you sufferedhunger in the last year?
Which months?
Clean water In minutes, how long does it take you to get to
drinking/potablewater, get it and come back?
Sales About how much of your [Ft crop] did you sell to [coop
name/map name] last harvest
Empower Grievance Do you know how to communicate a complaint or make a
recommendation to mgmt?
Premium How satisfied are you that your opinion was considered
during the decision making process on premium?
Well-
being
Education How many children in secondary school age do you have
in your household?
Education How many of these children are in secondary school?
PPE use How often do you wear protective equipment when
applying agrochemicals?
Environ Soil What practicesdo you use your on farm?
Audit Survey](https://image.slidesharecdn.com/nm14-fairtradehonesttea-140926175739-phpapp02/75/Fair-Trade-USA-s-New-Impact-Measurement-and-Management-Framework-5-2048.jpg)
Uploaded bySustainable Brands
Fair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA has developed a new impact measurement framework to assess and communicate the benefits of fair trade practices for farmers and workers. This framework includes systematic data collection through surveys on income, food security, and well-being, aimed at enhancing sustainable livelihoods and empowerment. A field trial in Ivory Coast highlighted critical areas for improvement, such as education and access to healthcare, while also showcasing progress in community development through fair trade premiums.
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- 1. Fair Trade USA’sNew Impact Measurement and Management Framework Mary Jo Cook, Fair Trade USA @fairtradeusa Jenny Burns, Honest Tea @HonestTea
- 2. Defining, Measuring & CommunicatingImpact 0 Mary Jo Cook Chief Impact Officer Jenny Burns Director, Mission
- 3. Businesses Outcomes Consumer Farmers & Workers SustainableLivelihoods Value CreationActivation
- 4. BusinessesConsumer Approach Farmers &Workers Sustainable Livelihoods Activation Value Creation Systematic Data Storytelling Deep Dives
- 5. Systematic Data Goal KPICore Survey Questions Income Productivity Since joining the org, has your production: Net Income In the last year, relative to your harvest costs, was the income from [FT crop] Viability How likely do you see yourself or someone in your family continuing to grow [FT crop] on your farm in years? Food security Have you sufferedhunger in the last year? Which months? Clean water In minutes, how long does it take you to get to drinking/potablewater, get it and come back? Sales About how much of your [Ft crop] did you sell to [coop name/map name] last harvest Empower Grievance Do you know how to communicate a complaint or make a recommendation to mgmt? Premium How satisfied are you that your opinion was considered during the decision making process on premium? Well- being Education How many children in secondary school age do you have in your household? Education How many of these children are in secondary school? PPE use How often do you wear protective equipment when applying agrochemicals? Environ Soil What practicesdo you use your on farm? Audit Survey
- 6. 4 Ivory Coast Field Trial Income Sustainability •Access to sufficient food • Desire to remain in cocoa farming • Investing in production Empowerment Well-Being • Access to healthcare • Enrollment in school • Access to drinking water • Use of personal protective equipment • Incidents of child labor found Environmental Stewardship • Disposal of agrochemical containers Fair Trade Approach Survey
- 7. 5 Baseline • Increased plantings •Kids to school • Access to clean drinking water • Pesticide containers safely disposed • Farming is unattractive • Yields only average • Low fertilizer usage – but would if they had means • People are hungry • Little medical care • Low use of protective equipment So What Community Development Premiums + Fertilizer & Planting Materials + Agricultural Training + Fair Trade Committee Good News Progress Needed
- 8. 6 About Location History Number of Members Storytelling Wuyuan Xitou Tea Farmers’ Association Greatest Needs Education Productivity Fair Trade Impact University Scholarships New processing facility Productivity
- 9. 7 Storytelling Wuyuan Xitou TeaFarmers’ Association
- 10. Deep Dive: LeveragingPremiums 5,000 tea pickers and their families 50% had never had an eye exam 75% had never owned a pair of glasses >70% saw improved performance at work / school Going forward Repeat at second tea estate Institutionalize approach “How can we make investments at origin go further?”
- 11. Businesses Questions Consumer Farmers & Workers SustainableLivelihoods Value CreationActivation
- 12.