The document discusses social media and its importance for connecting with various audiences. It provides statistics on key demographics using major social media platforms like Facebook, LinkedIn, and Twitter. It also gives an overview of common social media tools and how businesses can get started with social media and use it to engage employees, screen potential hires, and connect with customers, media, and the public.

1. welcomes The Lenox Chamber of Commerce May 18, 2011

2. Social Media: media designed to be disseminated through social interaction.

3. The Online Connection Web sites with social components (forums, comment sections, user- generated content such as photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like- minded people than ever before. Portability Helps.

5. Who Cares? • Millennials (Generation Y) officially out-number Baby Boomers; 96% of them have joined a social network. Percent of companies using LinkedIn as a primary tool to find employees: 80% • The fastest growing segment on Facebook is 55-65 year-old females. • 25% of search results for the World’s Top 20 largest brands are links to user-generated content. • 34% of bloggers post opinions about products & brands. • 78% of consumers trust peer recommendations.

9. The Ecosystem

10. Social PR: Pitchengine.com E-news: Constant Contact, MSM Social newspapers: Paper.li Photoshare: Flickr, Plixi (formerly TwitPic) Link shortening: tinyurl, bit.ly Management: TweetDeck, HootSuite Quicksharing/blogging: Animoto Blogging: YouTube, Vimeo for montages Foursquare: Location-based app What a Bunch of Tools.

12. Connecting with the Media PC World »Gadgets 10 Cool New Mobile Gadgets Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. Dan Tynan, PC World Apr 22, 2009 8:00 pm Luxus LX-ProScope HR It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). Price: $425 Company: Luxus Software Availability: Now 6.3 million unique visitors per month –pcworld.com

13. Connecting with the Public