Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
The document discusses trends in digital media consumption and online advertising. It notes that the online ad market is growing rapidly and will surpass newspapers by 2009. It also discusses how consumers, especially youth, are spending more time with digital/online media like social networks, games, and videos compared to traditional TV and print. Marketers are thus shifting more ad spending online to reach these engaged audiences.
The document discusses cyber wellness and provides statistics related to internet and social media usage. It defines cyber wellness as promoting positive well-being for internet users through understanding online behavior and safety. Some key points include:
- Over 3.5 billion people use the internet and 3 billion are active on social media.
- The Western Cape Education Department aims to teach learners and educators about their digital footprint and both benefits and risks of the online world.
- Cyber wellness involves cyber security, safety, ethics, and addressing issues like cyberbullying, inappropriate content, and identity theft.
What is Media? Understanding Digital Disruption in 2016.Damian Radcliffe
Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.
This document provides an overview of social media strategies for photo and video professionals. It discusses defining social media and exploring its growth and impact. It recommends becoming an enlightened social media user by listening, following, curating, and creating original content. Guidelines are presented for creating a genuine personal presence, avoiding oversharing, and developing posting strategies through consistency and adding value for one's audience.
Social media has become a major part of communication for many users. Over 500 million people are active on Facebook each day, sharing over 700 billion minutes of content monthly. YouTube also sees immense usage, with over 13 million hours of video uploaded in 2010. The growth of mobile devices has further driven social media engagement, with over 80% of Twitter usage and key apps like Facebook occurring on mobile. For businesses, an online presence across major social media channels is now necessary to effectively reach and engage target audiences.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
The document discusses trends in digital media consumption and online advertising. It notes that the online ad market is growing rapidly and will surpass newspapers by 2009. It also discusses how consumers, especially youth, are spending more time with digital/online media like social networks, games, and videos compared to traditional TV and print. Marketers are thus shifting more ad spending online to reach these engaged audiences.
The document discusses cyber wellness and provides statistics related to internet and social media usage. It defines cyber wellness as promoting positive well-being for internet users through understanding online behavior and safety. Some key points include:
- Over 3.5 billion people use the internet and 3 billion are active on social media.
- The Western Cape Education Department aims to teach learners and educators about their digital footprint and both benefits and risks of the online world.
- Cyber wellness involves cyber security, safety, ethics, and addressing issues like cyberbullying, inappropriate content, and identity theft.
What is Media? Understanding Digital Disruption in 2016.Damian Radcliffe
Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.
This document provides an overview of social media strategies for photo and video professionals. It discusses defining social media and exploring its growth and impact. It recommends becoming an enlightened social media user by listening, following, curating, and creating original content. Guidelines are presented for creating a genuine personal presence, avoiding oversharing, and developing posting strategies through consistency and adding value for one's audience.
Social media has become a major part of communication for many users. Over 500 million people are active on Facebook each day, sharing over 700 billion minutes of content monthly. YouTube also sees immense usage, with over 13 million hours of video uploaded in 2010. The growth of mobile devices has further driven social media engagement, with over 80% of Twitter usage and key apps like Facebook occurring on mobile. For businesses, an online presence across major social media channels is now necessary to effectively reach and engage target audiences.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
Social Marketing Campaigns: What Can the iGaming Industry Learn?iGB Affiliate
Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.
Judith Lewis, Head of Search, Beyond
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
How do young people use technology in their everyday lives? How should we approach working with young people online?
Given with Hugh Stephens for the Youth Affairs Council of Victoria, July 2011
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
This document summarizes key findings from a survey of over 6,000 U.S. respondents ages 45+ on their online behaviors and information gathering habits. Some of the main findings are:
1) The internet is the top source for boomers and seniors to gather information, outpacing TV and print. Search engines, online video, and social networks are key online platforms used.
2) Over half watch online videos with YouTube being the preferred site. Viewing online videos often prompts further actions like searching for more information or sharing links.
3) Social networking is used daily by most boomers/seniors with Facebook being the top site. Many follow groups or watch videos on social media.
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
The document discusses the rise of new media and social networking. Some key statistics are presented showing how popular activities like blogging, social media usage, and online searches have grown tremendously. It also provides data on social media usage rates in different countries. The document then discusses how these trends are fundamentally changing how people work, learn and engage with each other online. It presents some of IBM's social media initiatives and statistics on IBM employee participation in internal social networks and external platforms like LinkedIn and Facebook.
This document discusses trends in audio and podcast consumption in the United States. It notes that while podcast awareness and listenership has grown significantly in recent years, there is still potential for further growth. Mobile devices and increased connectivity have driven more online and on-the-go listening. Popular podcasts have also seen growth in listener support and funding. However, podcast advertising and monetization still lag television and radio, representing an opportunity for growth. Overall listeners are highly engaged with the format, spending many hours each day engaged in audio activities that podcasts could be part of.
This document summarizes mobile activities among US teens based on a presentation to the ARF Council. It finds that the majority of teens are on family plans and have texting plans. Top mobile activities among teens include downloading songs, uploading photos, playing games, and using major IM services. While teens are avid online users, their mobile device capabilities are often limited, constraining activities like YouTube viewing. The iPhone is becoming a popular smartphone for teens and may boost mobile browsing and app usage. Teens prefer communication and personal media over reference on mobile.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
The document outlines Mary Meeker's presentation on global internet trends in 2016. It discusses trends such as global internet users reaching 3 billion but growth flattening, India's internet user growth accelerating to overtake the US, global smartphone users and shipments slowing, and Android gaining smartphone share while iOS declines. It also covers global macro trends of slowing global economic growth and declining commodity prices, and shifts in global growth engines with China and emerging Asia now contributing more than developed markets.
Why Mobile Marketing is Essential for 21st Century Business SuccessMorgan Liu
The document discusses how mobile marketing is essential for 21st century business success. It notes that the increasing use of mobile phones is changing how marketing is done, with the mobile web reaching 2 billion users and mobile video ads attracting $2.6 billion this year. Effective mobile marketing involves inviting focus with interesting ads, making content shareworthy, and getting personalized by using customer information.
IRJET- Prospects of Online Advertising and its Implications on ChildrenIRJET Journal
This document discusses the prospects of online advertising and its implications for children. It notes that while online advertising can have both positive and negative effects on children, children under 13 are particularly vulnerable to the negative effects due to their cognitive development stage. The document outlines how online advertising exposure has increased significantly as internet usage has risen globally. It examines factors that influence how children respond to advertising and the need for parents to help children critically analyze advertising messages. The document also proposes some measures to help protect children from undesirable impacts of online advertising, such as restricting device access and location.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social media analysis for better policy makingIngmar Weber
Slides for my presentation during the "Social Media and the Law" Symposium on Wednesday, October 18 (http://www.hbku.edu.qa/en/academic-events/colloquium-social-media-and-law). See https://ingmarweber.de/publications/ for a full list of my publications in computational social science.
Instructors: Rich Harrington & Amy DeLouise
The world of social media is constantly changing and presenting new challenges and opportunities. In this session you’ll learn from two experts about the changes happening in technology and behavior. You’ll also gain insight into top trends and learn how to adjust your strategy to make stronger connections with your online audience. This session is fast paced and filled with best practices.
The document discusses how college students and young professionals consider social media and internet access to be very important resources. Some key points include:
- Many college students globally would choose internet access over owning a car and would prioritize social media and device flexibility over salary in a job.
- Over half of college students would not accept a job or would find ways around corporate policies that banned social media access.
- Young people spend significant time on social media and checking their smartphones, rivaling time spent with offline friends.
- Social media platforms like Facebook, Twitter, YouTube, and sharing photos and videos online are very popular among college-aged groups. However, concerns exist around privacy and oversharing of personal information
Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
Maxis was established in 1995 and provides communication services like voice calls, messaging, and mobile internet. As a service company, Maxis faces challenges like intangibility, heterogeneity, and perishability. To manage demand and capacity, Maxis encourages self-service during peaks, uses pricing strategies, and upgrades infrastructure. When promoting its Hotlink Campus package, Maxis targets university students through TV, celebrities, and social media near colleges. Maxis innovates through e-billing, network upgrades, insurance products, and health applications to increase customer satisfaction and meet new needs.
Robert Melcher presented a marketing strategy proposal to Digi Fast that included enhancing their current marketing plan, promoting word-of-mouth marketing, and decreasing costs by owning an in-house marketing service. The proposal targeted local small businesses, schools, churches, and athletic and scout organizations. Owning an in-house marketing service would give Digi Fast complete control over marketing, ability to outsource some services, and increase bottom line profits through higher clientele, lower costs, and more efficient decision-making.
Social Marketing Campaigns: What Can the iGaming Industry Learn?iGB Affiliate
Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.
Judith Lewis, Head of Search, Beyond
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
How do young people use technology in their everyday lives? How should we approach working with young people online?
Given with Hugh Stephens for the Youth Affairs Council of Victoria, July 2011
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
This document summarizes key findings from a survey of over 6,000 U.S. respondents ages 45+ on their online behaviors and information gathering habits. Some of the main findings are:
1) The internet is the top source for boomers and seniors to gather information, outpacing TV and print. Search engines, online video, and social networks are key online platforms used.
2) Over half watch online videos with YouTube being the preferred site. Viewing online videos often prompts further actions like searching for more information or sharing links.
3) Social networking is used daily by most boomers/seniors with Facebook being the top site. Many follow groups or watch videos on social media.
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
The document discusses the rise of new media and social networking. Some key statistics are presented showing how popular activities like blogging, social media usage, and online searches have grown tremendously. It also provides data on social media usage rates in different countries. The document then discusses how these trends are fundamentally changing how people work, learn and engage with each other online. It presents some of IBM's social media initiatives and statistics on IBM employee participation in internal social networks and external platforms like LinkedIn and Facebook.
This document discusses trends in audio and podcast consumption in the United States. It notes that while podcast awareness and listenership has grown significantly in recent years, there is still potential for further growth. Mobile devices and increased connectivity have driven more online and on-the-go listening. Popular podcasts have also seen growth in listener support and funding. However, podcast advertising and monetization still lag television and radio, representing an opportunity for growth. Overall listeners are highly engaged with the format, spending many hours each day engaged in audio activities that podcasts could be part of.
This document summarizes mobile activities among US teens based on a presentation to the ARF Council. It finds that the majority of teens are on family plans and have texting plans. Top mobile activities among teens include downloading songs, uploading photos, playing games, and using major IM services. While teens are avid online users, their mobile device capabilities are often limited, constraining activities like YouTube viewing. The iPhone is becoming a popular smartphone for teens and may boost mobile browsing and app usage. Teens prefer communication and personal media over reference on mobile.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
The document outlines Mary Meeker's presentation on global internet trends in 2016. It discusses trends such as global internet users reaching 3 billion but growth flattening, India's internet user growth accelerating to overtake the US, global smartphone users and shipments slowing, and Android gaining smartphone share while iOS declines. It also covers global macro trends of slowing global economic growth and declining commodity prices, and shifts in global growth engines with China and emerging Asia now contributing more than developed markets.
Why Mobile Marketing is Essential for 21st Century Business SuccessMorgan Liu
The document discusses how mobile marketing is essential for 21st century business success. It notes that the increasing use of mobile phones is changing how marketing is done, with the mobile web reaching 2 billion users and mobile video ads attracting $2.6 billion this year. Effective mobile marketing involves inviting focus with interesting ads, making content shareworthy, and getting personalized by using customer information.
IRJET- Prospects of Online Advertising and its Implications on ChildrenIRJET Journal
This document discusses the prospects of online advertising and its implications for children. It notes that while online advertising can have both positive and negative effects on children, children under 13 are particularly vulnerable to the negative effects due to their cognitive development stage. The document outlines how online advertising exposure has increased significantly as internet usage has risen globally. It examines factors that influence how children respond to advertising and the need for parents to help children critically analyze advertising messages. The document also proposes some measures to help protect children from undesirable impacts of online advertising, such as restricting device access and location.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social media analysis for better policy makingIngmar Weber
Slides for my presentation during the "Social Media and the Law" Symposium on Wednesday, October 18 (http://www.hbku.edu.qa/en/academic-events/colloquium-social-media-and-law). See https://ingmarweber.de/publications/ for a full list of my publications in computational social science.
Instructors: Rich Harrington & Amy DeLouise
The world of social media is constantly changing and presenting new challenges and opportunities. In this session you’ll learn from two experts about the changes happening in technology and behavior. You’ll also gain insight into top trends and learn how to adjust your strategy to make stronger connections with your online audience. This session is fast paced and filled with best practices.
The document discusses how college students and young professionals consider social media and internet access to be very important resources. Some key points include:
- Many college students globally would choose internet access over owning a car and would prioritize social media and device flexibility over salary in a job.
- Over half of college students would not accept a job or would find ways around corporate policies that banned social media access.
- Young people spend significant time on social media and checking their smartphones, rivaling time spent with offline friends.
- Social media platforms like Facebook, Twitter, YouTube, and sharing photos and videos online are very popular among college-aged groups. However, concerns exist around privacy and oversharing of personal information
Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
Maxis was established in 1995 and provides communication services like voice calls, messaging, and mobile internet. As a service company, Maxis faces challenges like intangibility, heterogeneity, and perishability. To manage demand and capacity, Maxis encourages self-service during peaks, uses pricing strategies, and upgrades infrastructure. When promoting its Hotlink Campus package, Maxis targets university students through TV, celebrities, and social media near colleges. Maxis innovates through e-billing, network upgrades, insurance products, and health applications to increase customer satisfaction and meet new needs.
Robert Melcher presented a marketing strategy proposal to Digi Fast that included enhancing their current marketing plan, promoting word-of-mouth marketing, and decreasing costs by owning an in-house marketing service. The proposal targeted local small businesses, schools, churches, and athletic and scout organizations. Owning an in-house marketing service would give Digi Fast complete control over marketing, ability to outsource some services, and increase bottom line profits through higher clientele, lower costs, and more efficient decision-making.
Digital is eating the world...social media is the digital form of choice! Marketers need to understand the principles of social [Hint: not the same as traditional]; need to focus on digital presence; and need to keep to good practice
This document analyzes DiGi's strategic position in the Malaysian telecommunications industry using Porter's Five Forces framework. It examines the threat of new entrants, bargaining power of suppliers and customers, threat of substitutes, and competitive rivalry among existing firms. DiGi faces moderate threats from new entrants and substitutes due to strong competition from established players like Celcom and Maxis. Supplier and customer bargaining power is balanced by DiGi's large portfolio of devices and service offerings. Competitive rivalry in the industry is high as the top players aggressively compete for market share.
Corporate finance strategy project on digi analysis ks Chan
This document provides a strategic financial project analysis of DiGi, a major Malaysian telecommunications company. It includes a SWOT analysis that identifies DiGi's strengths as innovation and low cost leadership, while weaknesses include growing costs and market saturation. Opportunities exist in mobile broadband and new business models. Threats include increased competition. The document also analyzes DiGi's financial position, shareholder wealth, and recommends financial strategies like reducing debt and increasing equity to improve its position in a mature industry facing new challenges.
1) Maxis is the largest mobile network operator in Malaysia with over 13 million subscribers as of 2010. It operates under an oligopolistic market structure with a few major competitors like Celcom and Digi.
2) Entry into the telecommunications market is difficult due to high capital requirements and regulatory barriers. Maxis differentiates its services through customized calling plans but core mobile services are largely homogeneous.
3) Maxis engages in price competition with its rivals through starter pack price wars to gain market share, resulting in lower average revenue per user over time for all companies in the industry.
The document provides an overview of DiGi.com Berhad's strategic management presentation by Group V. It includes an introduction to DiGi, its vision, mission and values. It also discusses DiGi's internal analysis using McKinsey 7-S framework and SWOT analysis. The external analysis covers political, economic, social and technological factors in Malaysia. It identifies DiGi's strengths in flexible work culture and financial performance, as well as weaknesses in network coverage and content. Opportunities include Malaysia's growing economy and threats such as technology advances.
The document summarizes a presentation about changes in media consumption and online advertising. It discusses how consumers are spending more time online and on mobile devices. It also talks about the growth of video online and social media, and how advertising is evolving to engage consumers across multiple platforms. Measurement of advertising effectiveness remains a challenge for many marketers.
Mary Meeker & KPCB - Internet Trends 2013Alex Gorski
The document summarizes key internet trends from a 2013 conference on internet trends. Some of the main points covered include:
- Global internet users reached 2.4 billion in 2012 with 8% annual growth driven by emerging markets like China and India.
- Mobile internet access and usage is growing rapidly and surpassing desktop access in some countries like China. Mobile transactions and traffic are also rising significantly.
- Uploading and sharing of photos, videos, sound clips and other data from mobile devices is exploding and growing exponentially each year across many platforms.
- Social media usage continues shifting to mobile platforms with over half of Facebook users now accessing the platform via mobile.
This document summarizes key internet trends from a 2013 conference. It finds that global internet users grew 8% in 2012 to 2.4 billion users, driven largely by emerging markets like China and India. Mobile internet access is growing aggressively, surpassing 50% of total internet traffic. An increasing amount of content like photos, videos, and sound is being uploaded and shared online from mobile devices. Social media platforms are also seeing explosive growth in users and user-generated content being shared.
The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches - and the emergence of connected cars, drones and other new platforms.
The document summarizes key internet trends from a 2013 conference on internet trends. Some of the main points covered include:
- Global internet users reached 2.4 billion in 2012 with 8% annual growth driven by emerging markets like China and India.
- Mobile internet access and usage is growing rapidly and surpassing desktop access in some countries like China. Mobile transactions and traffic are also rising significantly.
- Uploading and sharing of photos, videos, sound clips and other data from mobile devices is exploding and growing exponentially each year across many platforms.
- Social media usage continues shifting to mobile platforms with over half of Facebook users now accessing the platform via mobile.
This document summarizes key internet trends from a 2013 conference. It finds continued strong global growth in internet users and mobile momentum. Billions of photos, videos, and other content are now uploaded and shared daily across social networks from mobile devices, and short-form content like Snapchat is growing rapidly. Wearable devices and sharing of health and fitness data is also increasing exponentially. The mobile internet now accounts for over 15% of global internet traffic and surpassed desktop internet access in China.
This document summarizes key internet trends from a 2013 conference. It finds that global internet users grew 8% in 2012 to over 2.4 billion users, driven largely by emerging markets like China and India. Mobile internet access is growing aggressively, surpassing 50% of total internet traffic. An increasing amount of content like photos, videos, and data is being uploaded and shared through mobile devices. Social media platforms are also seeing explosive growth in users and user-generated content.
2013 Internet Trends, May 2013 - Mary Meeker , KPCBVikrant Mudaliar
- The document summarizes key internet trends from a 2013 conference on internet trends.
- It notes that global internet users grew to over 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access surpassed PC access in China by the end of 2012.
- The uploading and sharing of photos, videos, sound, and other data is increasing exponentially across many platforms and is still in the early stages of growth. An increasing amount of this media is being shared through mobile devices.
This document summarizes key internet trends from a 2013 conference. It finds continued strong global growth in internet users and mobile momentum. Specifically, it notes that the number of photos, videos, and other digital content being uploaded and shared grows exponentially each year as more activity moves to mobile. It also discusses the increasing availability of personal data through fitness trackers and health apps and the growing transparency of individuals' lives online through social media sharing.
Internet trends 2013 свежий отчет компании KPCB по интернет трендам 2013 годаDmitriy Aleshin
The document summarizes key internet trends from a 2013 conference on internet trends. Some of the main points covered include:
- Global internet users reached 2.4 billion in 2012 with 8% annual growth driven by emerging markets like China and India.
- Mobile internet access and usage is growing rapidly and surpassing desktop access in some countries like China. Mobile transactions and traffic are also rising significantly.
- Social media and content sharing across photos, videos, fitness data and more is exploding, driven largely by smartphones and mobile uploads. Billions of photos are now uploaded every day across various platforms.
The document summarizes key internet trends from a 2013 conference on internet trends. Some of the main points covered include:
- Global internet users reached 2.4 billion in 2012 with 8% annual growth driven by emerging markets like China and India.
- Mobile internet access and usage is growing rapidly and surpassing desktop access in some countries like China. Mobile transactions and traffic are also rising significantly.
- The amount of digital content like photos, videos and data being created and shared online has increased dramatically in recent years and is accelerating, fueled especially by photo and video sharing on smartphones and platforms like Instagram, Snapchat and YouTube.
- Social media usage continues shifting to platforms like Facebook, YouTube, Twitter, P
Kleiner Perkins Caufield Byers (KPCB) Internet Trends D11 ConferenceBoast Capital
The document summarizes key internet trends from a 2013 conference on internet trends. Some of the main points covered include:
- Global internet users reached 2.4 billion in 2012 with 8% annual growth driven by emerging markets like China and India.
- Mobile internet access and traffic are growing aggressively, surpassing 50% of total internet traffic and desktop access in some countries like China.
- Social media, photos, videos, and data sharing on mobile devices are all experiencing exponential growth as more content is uploaded and shared online through networks like Facebook, YouTube, and Instagram.
Among the highlights: Emerging markets continue to lead in the 8% year-over-year growth in global Internet users, with China adding the most (264 million users from 2008-2012). And while 81% of users are outside of the U.S., 80% of the top 10 global internet properties were made in the U.S. (Google, Microsoft and Facebook are at the top of that list.) Another interesting international comparison: Americans are under sharers. Just 15% of Americans report that they share “everything” or “most things” online, compared to a world average of 24%. Saudi Arabians are the world’s biggest sharers and the Japanese share the least.
smAlbany 2013 times union internet trends2013Liberteks
The document summarizes key internet trends from a 2013 conference on internet trends. It discusses the continued growth of global internet users and how mobile internet access has surpassed PC access in some countries like China. It also summarizes trends in areas like photos, videos, sound, data sharing, and social media. A major theme is how the internet and computing are being reimagined through uploading and sharing of content from mobile devices. Mobile traffic as a percentage of overall internet traffic is growing significantly and mobile is driving growth for companies like Facebook.
The document summarizes key internet trends from a 2013 conference on internet trends. Some of the main points covered include:
- Global internet users reached 2.4 billion in 2012 with 8% annual growth driven by emerging markets like China and India.
- Mobile internet access and usage is growing rapidly and surpassing desktop access in some countries like China. Mobile transactions and traffic are also rising significantly.
- Social media and content sharing across photos, videos, fitness data and more is exploding, driven largely by smartphones and mobile usage. Billions of photos, hours of video and other content are now being uploaded and shared daily.
Internettrends052913final 130529094939-phpapp02 (1)Sumit Roy
- The document summarizes key internet trends from a 2013 conference on internet trends.
- Mobile internet usage and sharing of photos, videos, and other content through mobile apps is growing rapidly worldwide. Billions of photos and hours of video are now uploaded and shared every day.
- Social media usage continues to grow globally, led by Facebook, YouTube, Twitter, and emerging platforms like Instagram, Tumblr, and Pinterest. Sharing of personal information online is also on the rise.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew 8% year-over-year to 2.4 billion in 2012, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly around the world, surpassing desktop in some countries, and mobile traffic as a percentage of total internet traffic continues to increase significantly each year. Social media usage is dominated by Facebook, and mobile is a major driver of growth and revenue for companies like Facebook. Photo, video, and data sharing across internet and mobile platforms is exploding, with hundreds of millions of photos alone being uploaded daily.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly, surpassing desktop access in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Instagram. Mobile transactions and usage are also rising significantly across many companies.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly around the world, surpassing desktop in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Twitter. Mobile transactions and usage are also rising significantly on many digital platforms.
Similar to Digi Marketing An Introduction, Rcbs (20)
This document is a transcript of a speech about how technology and algorithms increasingly rule our lives. It discusses how exponential growth in computing power and data collection has led to advances in artificial intelligence, with algorithms now driving many aspects of our online experiences and behaviors. The speech also warns that as AI continues to progress, it may eventually surpass human intelligence and potentially replace humans, though any advanced AI would likely be influenced by its human creators.
Ian Fenwick discusses common causes of digital disappointments and how to avoid them. Some key causes are trying to repurpose traditional marketing for digital, having an incoherent digital presence across channels, and focusing on "content" rather than useful, entertaining information. Fenwick advocates treating consumers as participants, creating branded stories and experiences for them to share, experimenting often, and learning from disappointments.
This document summarizes a presentation on ways to avoid spam and effectively use email marketing. It provides 7 strategies: 1) Use a human tone in emails, 2) Think of email as a Trojan horse to engage customers, 3) Craft short, relevant messages within the limited attention span for email, 4) Harness customer sharing by focusing on stories, 5) Use behavioral targeting through retargeting, 6) Provide consistent cross-channel messaging, and 7) Constantly test email marketing techniques. The overall message is that email should be a natural part of engaging customers across multiple digital channels.
Digital marketing's 20 years old...what have we learned? What should we look out for?
From a presentation to Thailand Corporate Finance Forum, Bangkok, May 29, 2014
Digital media great complicate death...and death complicates digital media!
Plan ahead, prepare your digital assets for you death...and check out the apps that let you continue in social media from the afterlife!
This document summarizes a presentation given by Dr. Ian Fenwick, the founding partner of digiAindra co ltd, a strategic digital marketing firm based in Bangkok, Thailand. The presentation covers three main topics: 1) how digital technology has become mainstream, 2) how marketing has lagged behind in adopting digital, and 3) the global and all-encompassing reach of digital platforms. It provides statistics and examples to illustrate how digital devices, internet usage, and social media have grown tremendously worldwide in recent decades.
Digital Media and Branding
Presentation for OmegaWorldClass "Re-Branding and Brand Rejuvenation Summit"
July 5, 2012, Bangkok Thailand.
1. Changes
are underway that will radically change the branding landscape. Some go almost unnoticed: the web is now worldwide; the web-user as no longer a male teenage nerd; media will never be the same. Look especially at:
a) Screens: branding needs to take full advantage of screens, not simply recycle tired content prepared for a world of paper.
b) Streams: media are 24x7 flows. This complicates branding & vastly increases the possibility of miscues.
c) Sharing: as streams become torrents, users cope by sharing. Recommendations of friends become crucial for news and for brands.
2. Don't be scared of conversation. It can be scary! And the marketer is certainly not in charge. But if you aren't in the conversation, you won't get the social edge.
3. Pick brands over technology. Some technically excellent digimarketing seems to have forgotten the brand.
The document discusses how social media has changed marketing by enabling direct two-way conversations between brands and consumers. It notes that conversation, not just promotion, is the new way to gain attention. Authentic engagement is important to avoid enraging consumers. Brands should make social media a megaphone to amplify advocates rather than just targeting consumers. Examples are given of both good and bad social media interactions between brands and consumers.
This document discusses how digital communication has become global, ubiquitous and transformative due to increased internet access and use of social media platforms. It notes that internet users now trust recommendations from other users online more than traditional advertising. Examples are provided of how consumer videos on YouTube holding companies accountable by going viral, such as a video about a lock vulnerability and a disgusting video about food preparation practices. The document advocates for the importance of authentic engagement with advocates and stakeholders online rather than trying to control the message, as the internet provides permanent access to information.
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
Digital media is becoming mainstream, growing rapidly especially in Asia, and changing consumer behavior. The 4Ps of digiMarketing - Permission, Participation, Profiling, and Personalization - provide opportunities for an agile, new mindset approach to engage consumers in a social context. Emerging technologies and the importance of the Gen Y demographic point to an innovative financial services future involving social networks and personalized digital experiences.
1) Digital media has become a dominant force globally, surpassing traditional media like television and newspapers in many markets. Marketers are shifting their spending to digital channels as consumer behavior changes with new forms of participation and personalization online.
2) Digimarketing follows new principles of permission, participation, profiling, and personalization known as the "4Ps". It is also becoming more social and agile to changing behaviors.
3) Digital technologies produce abundant data that can provide new metrics and insights but also raise questions about privacy and how personalization should be implemented without disturbing consumers. Market researchers must adapt to the new digimarketed environment.
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
The document discusses the elements of digital marketing, known as the 4Ps of digimarketing - product, price, place, and promotion. It also introduces two additional Ps - permission and participation. Permission refers to obtaining a user's consent to collect and use their personal information, while participation encourages users to engage with a brand's online content and communities.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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15. 2007 IBM Institute for Business Value US, UK, Germany, Japan & Australia using 4+ hours/day 66% TV? Internet? 60% 2007 survey 2,400+ households in US, UK, Germany, Japan & Australia http://www-03.ibm.com/press/us/en/pressrelease/22206.wss
16. 2007 IBM Institute for Business Value US, UK, Germany, Japan & Australia using 4+ hours/day 66% TV? Internet? 60% Using 6+ hours/day 9% TV? Internet? 19% 2007 survey 2,400+ households in US, UK, Germany, Japan & Australia http://www-03.ibm.com/press/us/en/pressrelease/22206.wss
17. 2009 1.6 b + internet users 41% in Asia, 22% of Asians
22. 2009 bigger than porn? social network sites http://weblogs.hitwise.com/robin-goad/2009/01/social_networks_overtake_adult_websites.html
23. 2009 If Facebook were a country, it would be the 4th largest in the world
24. 2009 but Facebook isn’t a country, it doesn’t have an anthem, a language, or a real culture
25. 2009 Facebook is more a community of information than of friends; of recommendations & links
26. “Friends, not editors, shape internet habits” Friends, not editors, shape internet habits, By David Gelles , Financial Times, September 1 2009 18:11 | Last updated: September 1 2009 18:11
27. “Friends, not editors, shape internet habits” BBC 45% 54% 66% New York Times 19% 30% 32% Yahoo News 13% 13% 17% Guardian 12% 18% 23% Telegraph Media Group 11% 16% 21% MSN News 9% 13% 14% Times Online 7% 11% 15% AOL News 7% 7% 7% Friends, not editors, shape internet habits, By David Gelles , Financial Times, September 1 2009 18:11 | Last updated: September 1 2009 18:11
28. Thailand: 13.5m 21% Bangkok: biz decision-makers 80% top management 93% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 www.internetworldstats.com/stats3.htm#asia
29. Media use, hours/week, upmarket adults, Bangkok, hours/week 14 Internet (excl. email) 1.1% TV 19 Magazines Newspapers 54% 5 % of total mktgspend Thailand, 2008 18% 5 6% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
30. Media use, hours/week, upmarket adults, Bangkok, 25-34 years old, hours/week 17 Internet (excl. email) 1.1% 17 TV Newspapers Magazines 54% 4 % of total mktgspend Thailand, 2008 18% 5 6% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
31. 1.1% of marketing funds get spent on internet over 5 x more spent on cinema over 6 x more spent on outdoor almost 7 x more spent on radio over 16 x more spent on newspapers almost 50 x more spent on TV Source: GroupM – 2008 Media Outlook
46. read blogs? 70% of active internet users Write blogs? 35% …at least weekly? 21% Power to the People Social Media Tracker, Wave 2, Universal McCann, 2008, surveyed 17,000 internet users (using everyday or every-other-day, 16-54 year-olds) in 29 countries
51. 70% who read reviews share them31"Web users and web community," Rubicon Consulting, Inc. October 2008 2 Kudzu.com survey of 600 users, December 2008 3 Deloitte & Touche, September 2007
52. 62% of brand-related posts are positive < 1% are negative www.imediaconnection.com/content/13386.asp
65. “ People often ask me if we’re nearing the end of the digital revolution— if technology progress is at a point of diminishing returns… I believe the opposite is true…advances during the next 10 years will far exceed the changes of the last 30 years Bill Gates, chairman Microsoft Corporation Wall Street Journal, Jan 24, 2008 Wall Street Journal, January 24, 2008