Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
This is a sneak peek into the 2014 Spring EAIE Academy course 'SEO and online content: strategies for international student recruitment'.
Are you an international higher education professional? Check out all the training events of the European Association for International Education (EAIE) here: www.eaie.org/training
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
Maximizing the effectiveness of your student recruitment campaigns with Googl...Higher Education Marketing
This webinar demonstrates how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results.
When prospective students are evaluating school choices, inbound marketing is critical to attract and build trust between your institution and students by offering them targeted content at each stage in the recruitment funnel and guiding them in the decision-making process.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Submit Files - Assignment 4 Social Media PresenceLinkedIn Top .docxpicklesvalery
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Hide Submission Folder Information
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Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
This is a sneak peek into the 2014 Spring EAIE Academy course 'SEO and online content: strategies for international student recruitment'.
Are you an international higher education professional? Check out all the training events of the European Association for International Education (EAIE) here: www.eaie.org/training
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
Maximizing the effectiveness of your student recruitment campaigns with Googl...Higher Education Marketing
This webinar demonstrates how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results.
When prospective students are evaluating school choices, inbound marketing is critical to attract and build trust between your institution and students by offering them targeted content at each stage in the recruitment funnel and guiding them in the decision-making process.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Submit Files - Assignment 4 Social Media PresenceLinkedIn Top .docxpicklesvalery
Submit Files - Assignment 4: Social Media Presence/LinkedIn
Top of Form
Hide Submission Folder Information
Submission Folder
Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
This year’s final webinar highlights how your school can use ChatGPT to supercharge your team and its marketing activities. We will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting. You can expect to learn valuable tips and strategies, gain insight into AI risks and pitfalls, and discover helpful resources for your school’s continued success with AI.
Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
In this webinar presentation, the HEM team will go over key approaches that can help you fuel results for student recruitment. You’ll learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
Discover how to authentically convey your school's identity to an audience that genuinely cares. This presentation will guide you through the process of creating customer Personas, then aligning the insights gained from these Personas with your school's unique qualities by crafting Key Marketing Messages. Subsequently, you will learn how these elements coalesce into a targeted Content Strategy, putting your SEO keywords into action to enhance your website's visibility and generate more clicks on organic search results.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
How successful have you been at delivering a lead nurturing strategy to attract prospective students and advance & nurture them to fill out your online application? Are you using technology in the online tools that can help you deliver and track each of those interactions?
This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like:
- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
2022 was a big year for social… and 2023 will be no different. But what do schools need to know about marketing on social media in 2023?
Join us for a briefing on the latest trends and developments in social media for school marketers and make 2023 the year where your social media efforts hit the mark.
This presentation explores how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey.
This presentation will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Normal Labour/ Stages of Labour/ Mechanism of Labour
Strategies for creating high quality content for lead generation in higher ed
1. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 1
Strategies for Creating High
Quality Content for Lead
Generation in Higher Ed
2. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 2
Introduction
Strategies for the first objective
1. Break down your total audience into customer personas and
create customized content for each of them.
2. Create content that is targeted at individuals at the multiple entry
points of your recruitment funnel.
Strategies for the second objective
1. Configure Google Analytics
2. Use the Google Adwords Tool
3. Use Q&A sites like LinkedIn Answers or Quora
Overview
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
3. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 3
When you are creating content for your blog you have two very
important audiences to keep in mind:
the prospective student & the search engine spider.
So you have two objectives:
1. For the student, you want to create engaging, relevant content that will be of
interest, and use, to your target audience so that they will take notice of your
school, want to learn more about it and hopefully, consider attending.
2. For the search engine spider, you want to create relevant, keyword-rich
documents that will increase your organic ranking for your priority short and
long-tail keyword phrases, therefore increasing the likely number of
prospective student visitors to your website who are searching on those
keywords.
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
4. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 4
1. Break down your total audience into customer personas
and create customized content for each of them.
2. Create content that is targeted at individuals at the
multiple entry points of your recruitment funnel.
Here are two strategies to help tackle the first
objective of creating high quality content targeted
at your student audience:
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
5. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 5
1. Break down your total audience into customer personas
and create customized content for each of them
Customer personas are “fictional characters created to
represent the different user types within a targeted
demographic, attitude and/or behavior set that might use a
site, brand or product in a similar way.”
Here’s an example of a student persona:
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
7. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 7
1. Break down your total audience into customer personas
and create customized content for each of them
With this type of detailed persona of a hypothetical student in
hand, it’s much easier to identify:
unique topics that this “individual” will find interesting and
useful.
Brainstorm to generate topics based on their demographic
characteristics and psychographic needs and develop your
content for them, in as direct, and as personal a way as you
can.
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
8. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 8
Select topics and generate content that is targeted at the
interests and needs of individuals entering your recruitment
funnel at its different entry points.
For example: information package request, open house,
campus tour, etc.
2. Create content that is targeted at individuals at the
multiple entry points of recruitment funnel
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
9. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 9
For example:
Create a blog post with copy, pictures & visiting student’s
comments, describing in detail the most interesting stop on your
campus tour.
Target topics, places and things that a prospective student at the
tipping point of entering your recruitment funnel can relate to.
Try & mentally step into their shoes. ask yourself what questions
they have in their minds at that moment & write about it.
2. Create content that is targeted at individuals at the
multiple entry points of recruitment funnel
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
10. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 10
In the graphic below you can see some examples of how different
formats for content might be applied to address the changing
requirements of a prospective student, as they move through their
“buying cycle”.
2. Create content that is targeted at individuals at the
multiple entry points of recruitment funnel
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
12. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 12
Now let’s consider strategies for identifying
topics for content development motivated by
our SEO priorities
1. Configure Google Analytics
2. Use the Google Adwords Tool
3. Use Q and A sites like LinkedIn Answers or Quora
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
13. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 13
1. Configure Google Analytics
Why?
• to track your internal site search and identify the most common
queries that visitors make when inside your site.
• How will it help you:
• This list of search topics is an excellent place to start writing about.
• It provides value to your visitors by creating content that pre-empts
their need to go any further looking for information and beefs up your
SEO for these key topics all at the same time.
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
14. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 14
2. Use the Google Adwords Tool
• Why?
• to identify topics related to your main targeted keywords that have
the most traffic volume and then write about them.
• Adword’s Keyword Tool will also:
• provide an almost endless list of variations on keywords, providing
you with suggestions for related phrases that can be great
inspiration for a new angle or new approach to a priority topic that
you want to write about.
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
15. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 15
3. Use Q&A sites like LinkedIn Answers or Quora
• Why?
• to see what kinds of questions are being asked about the topics that relate
most directly to your type of programs and start to write about them.
• When you create your website content you should always write
first & foremost for your target audience, human that is.
• Don’t try to write specifically for SEO because it will sound like it
and be ineffective on both sides of the fence.
• Use the optimization strategies we have talked about here to focus
your editorial plan on the best topics, and your SEO rankings will
take care of themselves.
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
16. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 16
What other strategies do you use to generate ideas for your
posts?
What works the best for you?
Please pass along your ideas and we’ll certainly share them
with all of our other readers.
Source: Higher Education Marketing - Strategies for Creating High Quality Content for Lead Generation in Higher Ed
17. Strategies for Creating High Quality
Content for Lead Generation in Higher Ed
Slide 17
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our Website: Higher Education Marketing
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