Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.

1. Youth Messaging
Fall Food & Fitness Conference

2. Agenda: Youth Messaging
• Welcome & icebreaker
• What exactly is stickiness?
• What makes messages sticky: the SUCCESs
Model
• Conclusion: video contest, progress of youth
posters and PowerPoint

4. What exactly is stickiness?

5. • Sticky message ideas are
easily understood and
remembered.
• Sticky messages are more
likely to change peoples’
behaviors and perceptions.

7. Brace yourselves for
SUCCESs…

8. Simplicity

9. J FKFB INAT OUP SNA SAI RS
Activity

11. JFK FBI NATO UPS NASA IRS

13. Activity
What’s a pomelo?
• Explanation 1
• Explanation 2

15. Concreteness

16. You have 15 seconds to…
Write down as many things
that are orange as you can
think of
Activity

17. You have 15 seconds to…
Write down as many orange
things in your refrigerator as
you can think of.

18. Credibility

19. “A panda eats shoots and leaves.”
“A panda eats, shoots and leaves.”
Verses

20. Emotional

21. Activity
• Remember the capital of “Kansas”
• Remember the first line of Journey’s “Don’t Stop
Believing”
• Remember the Mona Lisa
• Remember your childhood bedroom
• Remember the definition of “truth”
• Remember the definition of “watermelon”

22. Stories

23. Activity

24. Bye, Bye Jared!
• Simplicity– Eat Subway sandwiches and lose
weight.
• Unexpectedness– Jared lost weight by eating fast
food.
• Concrete– Image of Jared’s oversized pants.
• Credibility– Jared is giving us advice from his first-
hand experience.
• Emotional– We care about Jared, not just a mass.
• Stories– Jared overcame odds. We are inspired!