This document summarizes a case study analysis of Clean Edge's razor market positioning options. It includes market segment data showing a shift from value to premium segments. Charts project profit under niche versus mainstream scenarios, with mainstream having higher sales and profits but also higher cannibalization costs. Two recommendations are provided: (1) target the niche market to avoid cannibalization and have lower risks, or (2) enter the mainstream with a new product to replace an existing one and take advantage of market opportunities.