December is often a slow month for local service businesses, but this cabinet maker had their busiest December on record using Google Local Services Ads with support from Digital Harvest. This LSA case study breaks down what happened, what we put in place, and what the client did that made the biggest difference. It is a practical example of how Local Services Ads can drive qualified leads even during slower seasons. Results snapshot: • $615 in ad spend generated 18 charged, high-quality leads • About $34.17 per lead • An additional 13 leads were filtered out or not charged by Google • In a cabinet and countertop service type where an average job can be several thousand dollars, a single closed job can cover the full month of ad spend What we implemented: • Call tracking across the website, Google Business Profile, and the • LSA account to measure where calls were coming from and track results over time • Fast verification support since the client had documentation ready, leading to approval in about three to four business days • Full LSA account optimization including photos, service area, hours, and every available field • Review automation and review activation focused on customers from the last 90 days to increase review volume and competitiveness What the client did that helped results: • They prioritized answering the phone consistently, which directly impacts LSA visibility and lead flow. • They knew their numbers, including average ticket size and which jobs were a good fit, which helped us refine the account and evaluate lead value clearly. This deck is for service businesses that want a repeatable process to generate qualified leads, track performance, and improve visibility with Google Local Services Ads. Read the full blog post: https://digitalharvest.io//lsa-case-study-cabinet-maker-busiest-december/ Visit DigitalHarvest.io to learn more.

1. LSA Case Study: Local Cabinet
Maker’s Busiest December Ever
DigitalHarvest.io
Digital Harvest x Cabinet Maker
CASE STUDY

2. THE RESULT (DECEMBER 2025)
$615 AD SPEND →18 QUALIFIED LEADS
≈ $34.17 / LEAD

3. HIDDEN UPSIDE:
+13 ADDITIONAL LEADS NOT CHARGED (FILTERED)
AVERAGE JOB = SEVERAL THOUSAND
→1 WIN CAN PAY FOR THE MONTH

4. THE PROBLEM
“LESS AND LESS” CALLS FROM GOOGLE OVER THE YEARS
GOOGLE ADS FELT COMPLICATED / LIMITED SUCCESS

5. THE STRATEGY
PULL THE “FAST LEVER” (LSA) TO IMPACT DECEMBER
NO WAITING ON SEO

6. What We Did #1:
Installed call tracking (site + GBP + LSA)
So we know exactly where calls come from

7. What We Did #2:
Guided verification + dialed in the LSA profile
Verified in 3–4 business days
+ optimized key fields
optimized: photos, service area, hours

8. What We Did #3:
Automated reviews + 90-day review activation
Built credibility to compete

9. They answered the phone
(LSA reputation score)
Why It Worked (Client Side):
They knew their numbers
(ticket size →CPL makes sense)
MUST ANSWER

10. Read the blog post:
Watch the video:
Want leads during slow seasons?
Book a call or visit DigitalHarvest.io