Providing Bonding Solutions to Deep Rural Through Self Sustaining Channels of Two Way Information Exchange

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Providing Bonding Solutions to
Deep Rural through Self
Sustaining Channels of two way
information exchange
KURUKSHETRA
B3
Abhisek Hawal
Rahul Gupta
Alok Mokase
Harshal Nimbalkar
Ajinkya Rajurkar
Rahul Patil
Hitesh Bhiogode
Suraj Patil

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Trend
• Adhesive bandage
• Sticky notes
• Fevistik
• Fevicol glue drops
• M-seal
• Fevicol Nailfree
• Fevicol Wallfix

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Audience
• Carpenters
• Decorators
• Students
• Artists
• Constructors
• Industrialists
• End consumers
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Domain
• Rural area
• Area between Pune to Mumbai
• Maval
• Karla
• Talegaon
• Khopoli
• Malavali
• Lonavala

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Secondary Information
• Largest adhesive manufacture
• Net profit increase by 4.67% in the first quarter
ended on June 30, 2014
• Various brands viz. Fevicol, M-Seal, Rangeela,
Hobby Ideas, Dr. Fixit etc
• Kisan Mela
• Every other year, Pidilite throws a big party for
retired employees and their spouses at its
Andheri Campus
• Wholly-owned subsidary in Singapore for
international operations
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Pidilite’s Sales Break-up(FY12)
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Competitors
• 3M
• Polygel India
• ThreeBond India
• McCoy Soudal
• Dendrite Adhesives
• Aditya Polymers
• Eurocol
• Devostik Adhesives
• Araldite

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Challenges
• Pidilite as a brand is less known than its sub
brands
• Products other than adhesives need to be
promoted
• Competitors with innovative ideas, e.g. 3M’s
Scotch-Weld Cylindrical Spray Adhesive
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Possible actions to overcome
challenges
• Pidilite should be promoted on a larger scale
• Advertisements must be aired for other
products like paints

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Observations
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• Less awareness about the brand ‘Pidilite’
• Local products are preferred over Pidilite
products in rural area
• Chemistic is a well known competitor for Dr.
Fixit
• No adhesives for Steel shades
• Silicon tube is not produced

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Thank You