SlideShare a Scribd company logo
F#@% YOUR
BELLY, FEED
YOUR BRAINLearnings from SXSW 2018
@ADAMLGREENWOOD
video of adam, jodie, marek being stupid
SXSW, Austin, TX
What you will get from me…
BRAIN FOOD
AI
Content
the future
Transformation
Messaging
human augmentation
Personalisation
Democratisation
AI
AI NEEDS TO BE
“SUPER” TO
REALLY AFFECT
SO, IS THIS
AI-MAGGEDON?
“IF WE SPEND AS MUCH TIME
PLANNING AI AS WE DID
SOCIAL MEDIA WE’RE F#@%D!”
JONATHAN NOLAN, CREATOR OF WESTWORLD
“Mark my words, ai is far
more dangerous than nukes!”
ELON MUSK
ARE WE ALL GOING
TO LOSE OUR JOBS?
62.7 MILLION JOBS
IN AVIATION
WHEN AMAZON
HIRED 50K ROBOTS,
THEY ALSO HIRED
250K PEOPLE
“65% of schoolchildren will work in jobs
that do not exist today”
Tim O’Reilly, creator of the term web 2.0
TRANSFORMATION
TRANSFORMATION
WE ARE ALREADY AUGMENTED.
WITH A SMARTPHONE, WE HAVE ACCESS
TO ALL THE KNOWLEDGE IN THE WORLD
BUT DO WE HAVE
WISDOM?
“Help the employee who
once operated a machine,
to program it.”
Tim O’Reilly
DEMOCRATISATION
SUN
RECORDS
THE KING
THE SPIRIT OF ST LOUIS
REMEMBER THE
APP STORE IN 2008?
LEGO COMMUNITY
SPACE POOP
300 HOURS OF VIDEO ARE
UPLOADED TO
YOUTUBE
2.4 MILLION GOOGLE
SEARCHES
ON FACEBOOK:
510,000 COMMENTS ARE POSTED,
293,000 STATUSES ARE UPDATED
136,000 PHOTOS ARE UPLOADED.
EVERY
MINUTE…
15 MILLION TEXTS
AND WHATSAPPS
240,000,000 HEARTBEATS
8,333,333 STEPS
4,166,666 CALORIES BURNED
LOGGED BY FITBIT
CONTENT
IS CONTENT DEAD?
FIND NEW WAYS
GIPHY
A NEW RENAISSANCE
THIS IS THE
FUTURE
FOR THE LOLZ
FOR THE LOLZ
FOR THE LOLZ
FOR THE LOLZ
FOR THE LOLZ

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