Putting a Human Spin on AI
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Steve McDougall is the CTO of Digital Profile, having previously served in the British Army for four years and worked as a full stack developer and development team leader for six years total. Digital Profile aims to be a full career management platform using AI to complement users' career journeys by ironing out job seeker frustrations and providing a new way to manage careers and upskill. The company has done extensive AI research through AWS and aims to generate value for customers through features like Steve's Black Mirror which provides useful career insights and predictions.
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Real-time content marketing (RTM) involves creating marketing communications that respond to current events in order to reach a large audience on social media. RTM works because people enjoy authentic, unscripted content that is timely, relevant, and shareable. To implement an effective RTM strategy, brands should define roles and responsibilities, create a streamlined approval process, and use social media monitoring tools to identify opportunities and measure results. While not every RTM post will go viral, those that resonate can increase purchase intent, interest, recommendation likelihood, and consideration for a brand.
Achieving Business Success on Snapchat
Shannon Crossley created a 26 slide presentation that was downloaded on April 6, 2018 at 3:10pm PDT from the website clearslide.com with the identification number 5mbmfmLthT2xPQwPLZzn. The presentation was created by Shannon Crossley and contained 26 slides.
Beyond sponsored posts - brand and performance advertising on Facebook
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How to leverage the power of chatbots in 2018 & generate ROI from them
This document discusses how to generate ROI from chatbots. It provides an example of a case study where a chatbot was used for a sweepstakes promotion on Facebook Messenger. Key results of the case study include a 3658% increase in engagement, 126,000 non-fans reached, and decreases in paid advertising costs per action. The document also outlines a five step framework for planning, prototyping, integrating, and optimizing chatbots to drive business objectives and ROI.
Robots Rule: Getting AI ready
This document discusses rules for robots. It appears to be a Twitter thread from a user named @robmccargow discussing robot rules. However, as the document only contains the hashtag "#RobotRules" and the Twitter handle, there is not enough contextual information to provide a more detailed summary.
How to solve a problem like scaling up
This document discusses challenges that companies face when scaling up, and provides tips to address those challenges. It identifies the key challenges of scaling as relating to people, cash, and infrastructure. Specific issues are attracting and retaining talent, securing financial investment, and investing in physical infrastructure and IT systems. The document recommends testing risks, saying no to low-value opportunities, diversifying the business, managing cultural change, and using management information and data effectively. It positions PwC as able to help companies address the people, cash, and infrastructure challenges of scaling up.
Content Diagnosis: When stuff just doesn't work
This document provides tips for diagnosing why content is not performing as intended and suggestions for improvement. It addresses issues like not increasing traffic, dwell time, or conversions. The author suggests checking factors like the content's value, meaningfulness, accessibility, calls to action, offering, and user experience. If initial suggestions don't help, the author offers to discuss further and provide additional guidance.
Ad words Audiences
Reach your target market by harnessing the power of advanced targeting. Gareth Morgan, Managing Director at Liberty Marketing
Creating branded content people actually care about
The document discusses how content marketing has become important in the advertising industry due to people's control over their online experiences. It notes that the internet allows people to choose what content they view, read, check, and search for. Only 5% of all online content generates 95% of engagement. To create content that people will care about, brands need to make the consumer the focus. The document provides three ways to do this: 1) let consumers talk about themselves, 2) make people feel part of something, and 3) provide new and surprising content.
Recruiting a Rock Star
Hays Digital Technology is a recruiting firm seeking to hire rockstar teams for clients in various industries. They have over 100 consultants in the southwest England region who specialize in 11 areas including IT, digital technology, and marketing. The document discusses Hays' "Find & Engage" model for addressing shifts in the recruiting market. It provides tips for finding talented tech professionals, standing out from competitors, assessing candidates, and ensuring a suitable offer to avoid losing top candidates.
Find & Engage - Technology is transforming the face of recruitment
The document discusses how technology is transforming recruitment by enabling personalization and data-driven approaches. It describes Hays' use of data science to improve operational efficiencies and marketing impact through tools like predictive modeling, automation, and personalized engagement. The role of recruiters is changing as well, with a focus on approachability, connectivity, and efficiency through technologies like machine learning, algorithms, and talent management systems. Communication and workforces are becoming more flexible as everything shifts to digital channels and the types of jobs and skills needed evolve rapidly.
Building Insight Platforms that Drive Growth
Understanding and responding to customer failure
Building £100M digital engagements
The document discusses Good Growth, a global e-commerce consultancy. It summarizes their achievements, including increasing conversion rates by 25-40% and revenues by £120M-£13M for clients. It also outlines their offices globally and lessons learned for managing stakeholders, using analytics to identify where customers exit, and conducting ethnographic research and surveys to understand customer needs. Case studies provide examples of optimizing key product pages and testing propositions to increase one client's annual revenue by £7.6M.
Building a brand on YouTube: the secrets to organic growth
Digital Voices is an influencer marketing agency that specializes in influencer strategy, selection, negotiation, and analytics. They have run campaigns for both large companies like Rolls-Royce as well as startups. The document discusses building a brand on YouTube and lists 10 fundamentals for creative strategy, including finding a niche, being consistent, collaborating, and knowing your value through production resources, unique access, special skills, and an engaged audience. It concludes with contact information for Digital Voices.
Think customer first. How to harness your customer data in your digital marke...
This document discusses harnessing customer data in digital marketing campaigns. It emphasizes putting the customer first by understanding different customer profiles and their needs. It recommends listening to customers through surveys and feedback and utilizing that data to freshen ads across channels like search, display, social and Amazon. On social media, it suggests using storytelling ads, messenger ads and lead ads tailored for different customer types. It also discusses using platforms like LinkedIn and integrating customer data into CRM systems to target customers more effectively.
The growing impact of artificial intelligence on digital media
The document discusses the growing impact of artificial intelligence (AI) on digital media. It notes that AI is fundamentally based on solving problems, learning, and adapting. The document highlights both the opportunities and risks of AI, such as many jobs being automated but new jobs also being created. It discusses examples of AI applications like dynamic Amazon pricing and cautions that algorithms can be biased if not developed properly. The document advocates for combining data science, technology, and creative thinking to realize AI's potential while mitigating risks.
Rewriting the rules & creating a new chapter in recruitment
Dan Lewis is a founder who shares his entrepreneurial journey. He lost his job in 2009 and became a freelance designer, gaining his first client at a strip club. He met Andrew Cargill who taught him web development in exchange for vodka, and they co-founded PHPGenie and iGotMunchies. While iGotMunchies failed when a large takeout company entered the UK market, their web development business grew. They expanded to 10 employees in Wales and opened an office in Miami after an investment. Lewis later sold his companies to try a new idea, Digital Profile, which required a second attempt to get off the ground after initial failure.
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Augmented reality: The safe coexistence of your real and digital world
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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During the hour, we’ll take you through:
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Putting a Human Spin on AI
- 1. I’m Steve McDougall CTO at Digital Profile Follow me on Twitter @LordMcDougall
- 2. What I’ve done - British Army for four years - Six years as a Full Stack Developer - Two years leading a development team - Now, CTO at Digital Profile
- 3. What is Digital Profile?
- 4. What are my plans for Digital Profile? - Full career management platform - AI to complement career management journey - Iron out job seeker frustrations - A new way to manage a career and up skill
- 5. Where we stand with AI - Countless hours of research - Started our Data Science journey - The AWS approach - Generating value for our customers
- 7. Steve’s Black Mirror - Useful insights and predictions about your career - Geographical profiling - Skill trends - Salary predictions based on your skills
- 8. Why AI needs a human spin - Autonomous matching - You can’t summarise your career in a snapshot - Ambition - Horizontal movement in careers
- 9. Questions? Thank you Remember to follow me on Twitter @LordMcDougall