Verum Factum: making the world with language | Andrew Hinton #IIAS15
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1) The document discusses how language shapes our environment and is a medium for making the world. 2) It explores how language creates maps and contexts that become the territories we inhabit together, with examples of how organizational diagrams, labels, and conventions create shared understanding over time. 3) The key point is that language introduces complexity into our world but the role of information architecture is to bring clarity to complexity through composition, not just simplify but make complex systems understandable.
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Verum Factum: making the world with language | Andrew Hinton #IIAS15
- 1. PRESENTED BY Andrew Hinton | @inkblurt IASummit Italy, October 2015 VERUM FACTUM Making the World with Language
- 2. WHAT IS “SHOPPING CART”? 2
- 3. WILL THE REAL CART PLEASE STAND UP? 3
- 4. 4 = Business rules Software services User behaviors Interfaces Serial processes What parts of “cart” do you mean? All of these involve language.
- 5. 5 Physical Object Virtual Object Design is obsessed with tangible, visible objects...
- 7. 7
- 8. Language is a real medium for making. 8
- 11. 11 Wikipedia
- 12. 12 “Vico’s Philosophy of Imagination” - Verene & Berlin, 1976
- 13. 13
- 14. Ecological Psychology James J. & Eleanor Gibson Radically empirical approach to understanding perception & behavior.
- 15. 15 Affordance James J Gibson “Dispositional properties of objects and events that provide opportunities for action to complementary organisms.” - Sabrina Golonka, PhD
- 16. 16 Invariants That which does not change in the midst of change. James J Gibson
- 20. 20 WE LIVE IN MAPS
- 21. CONTEXT CONTROLS CONDUCT THE WAY WE SHAPE OUR ENVIRONMENT SHAPES OUR LIVES 21
- 22. LANGUAGE MAKES MAPS THAT ARE TERRITORIES ENVIRONMENTS WE INHABIT TOGETHER 22 Organizational diagram of the New York and Erie Railroad, 1855
- 23. LANGUAGE IS ENVIRONMENT 23 Language is “a form of mind- transforming cognitive scaffolding...” ... “Simple labeling adds a new realm of perceptible objects.” - Andy Clark, Supersizing the Mind http://en.wikipedia.org/wiki/File:CantileverScaffold.jpg
- 24. 24 LANGUAGE IS THE INTERFACE WITH COMPLEX HUMAN SYSTEMS
- 25. 25 Language is invariant only by convention. Many layers of “meaning.”
- 26. 26 VARIANT!
- 28. 28 “elevator” “button” over a century of cultural invariant convention [context]
- 29. 29
- 30. 30 Understanding Context, Andrew Hinton, O’Reilly Media 2014
- 31. 31
- 32. 32 Wikipedia
- 33. 33
- 35. APPROXIMATE INCREASE IN ENVIRONMENTAL COMPLEXITY OVER TIME* Complexity added to human environment No big whoop. OMG PLEASE MAKE IT STOP!!!!!! What’s complexity? We’re so modern! Learn a new app? Uh. Ok. I have no idea what my phone is doing. I have no idea what my house is doing. Time Olden times Fin de siècle * according to Andrew Hinton’s feelings on the subject. Industrial Revolution “Information Age” 21st Century
- 36. THERE’S NO SUCH THING AS “NO UI”
- 39. 39 https://www.google.com/patents/US8558759 From Google’s patent for telling a digital agent you “love” something.
- 40. 40
- 41. 41 Captured from Twitter on September 22, 2015
- 42. 42 Mashable XBox reading user’s skeleton & heartbeat
- 43. APPROXIMATE INCREASE IN ENVIRONMENTAL COMPLEXITY OVER TIME* Complexity added to human environment No big whoop. OMG PLEASE MAKE IT STOP!!!!!! What’s complexity? We’re so modern! Learn a new app? Uh. Ok. I have no idea what my phone is doing. I have no idea what my house is doing. Time Olden times Fin de siècle * according to Andrew Hinton’s feelings on the subject. Industrial Revolution “Information Age” 21st Century
- 44. Often, the assumed answer to complexity is simplicity.
- 45. THE “CLOUD” 45
- 46. 46 Interviewer: What do good information architects do? R.S. Wurman: They make the complex clear; they make the information understandable to other human beings. If they succeed in doing that, they're good information architects. If they fail, they're not. http://ubiquity.acm.org/article.cfm?id=334428
- 47. The answer to COMPLEXITY is CLARITY… not mere “Simplicity.”
- 49. Your mission … Go forth and compose a better human world.
- 50. 50 GRAZIE! ANDREW HINTON | @INKBLURT AH@ANDREWHINTON.COM CONTEXTBOOK.COM