A pictorial overview of how SMART-Drop - the unique door drop distribution service - is able to target your leaflet distribution to bespoke rounds, built from postcode units.
29º Torneo Internacional Rugby Sevens Benidorm-Villajoyosa <> ResultadosSCREAM of Rugby
This document provides results from the 29th Benidorm Sevens tournament held in Villajoyosa, Alicante, Spain on May 23-24, 2015. It includes results from pool games on Saturday in women's, international, and clubs divisions. It also lists the semi-final and final results on Sunday for the women's, international, and clubs divisions, including gold, silver, and bronze cup competitions. Russia defeated Chile 36-5 in the international cup final.
This document provides a summary report of Viu ME's overall performance from May to June. It includes insights on Facebook, Instagram, Twitter, ads and YouTube analytics. Facebook saw increases in likes, engagement and audience growth. Most engagement came from men aged 25-34. Instagram saw large growth in audience, posts and engagement. Twitter also saw increases in all metrics reported. Ads on Facebook performed well with good CPR. YouTube views increased nearly 1000% with views mostly from men aged 18-24 and 25-34. Sentiment analysis of comments on Hob El Taybeen showed most were positive or neutral.
Social Media Analysis - Audi (USA) Aug - Sept 2016Unmetric
Explore the social media strategies of Audi-USA that gets it engaging on the top social networks. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook.
To mark Prince Charles’ 65th birthday we have published some key public opinion statistics about the Royal Family. The statistics show that 78% of respondents are satisfied with the job Prince Charles is doing, but William still leads the polls as the most popular member of the Royal Family.
A pictorial overview of how SMART-Drop - the unique door drop distribution service - is able to target your leaflet distribution to bespoke rounds, built from postcode units.
29º Torneo Internacional Rugby Sevens Benidorm-Villajoyosa <> ResultadosSCREAM of Rugby
This document provides results from the 29th Benidorm Sevens tournament held in Villajoyosa, Alicante, Spain on May 23-24, 2015. It includes results from pool games on Saturday in women's, international, and clubs divisions. It also lists the semi-final and final results on Sunday for the women's, international, and clubs divisions, including gold, silver, and bronze cup competitions. Russia defeated Chile 36-5 in the international cup final.
This document provides a summary report of Viu ME's overall performance from May to June. It includes insights on Facebook, Instagram, Twitter, ads and YouTube analytics. Facebook saw increases in likes, engagement and audience growth. Most engagement came from men aged 25-34. Instagram saw large growth in audience, posts and engagement. Twitter also saw increases in all metrics reported. Ads on Facebook performed well with good CPR. YouTube views increased nearly 1000% with views mostly from men aged 18-24 and 25-34. Sentiment analysis of comments on Hob El Taybeen showed most were positive or neutral.
Social Media Analysis - Audi (USA) Aug - Sept 2016Unmetric
Explore the social media strategies of Audi-USA that gets it engaging on the top social networks. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook.
To mark Prince Charles’ 65th birthday we have published some key public opinion statistics about the Royal Family. The statistics show that 78% of respondents are satisfied with the job Prince Charles is doing, but William still leads the polls as the most popular member of the Royal Family.
This document provides an overview and analysis of interest in and engagement with the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents across 17 markets reported being highly interested in the 2014 World Cup.
- 64% of respondents plan to post comments about the World Cup and 58% plan to follow or like a brand related to the event on social media.
- 84% of respondents plan to use multiple devices simultaneously while watching the World Cup on TV or other devices.
This document provides an overview of Octagon Worldwide, a global sports marketing agency. It discusses Octagon's offerings in account service, sponsorship consulting, research and measurement, and planning and creative. It emphasizes Octagon's belief that passion is contagious and can change the world. The document then explores how to understand fans and quantify their passion through segmentation, identifying passion drivers, and establishing fan typologies. It also discusses how to navigate fans' increasing consumption behaviors across online, in-stadium, and television platforms.
Why Sports and Brands Want to Be in ESportsLance Conn
Our global esports consumer research involved over 60,000 respondents from 27 countries. It provides insights into esports fans and their behaviors to help brands successfully engage with this audience. The report details segmentation data covering demographics, media consumption, gaming habits, and brand attitudes that brands can use to identify and profile opportunities in esports. It also shows that traditional sports and media are increasingly partnering with esports due to its young, global digital audience.
ESPN 2014 World Cup Viewership Results (Versailles Breakfast Club)Dan Austin
Marketing overview from ESPN of 2014 Brazil World Cup viewership results including consumer insights on the passion of football, brand association, viewing habits by device, game, time, etc. Also, includes associated social media results, influencers, etc.
This document discusses esports, which turns online gaming into a spectator sport similar to traditional sports. It provides statistics showing that the most viewed esports games in 2018 were League of Legends, Dota 2, and Fortnite. The majority of esports viewers are males between 18-34 years old. Esports has seen significant growth in both viewership and revenue in recent years.
This document provides an overview of the esports landscape including audiences, teams, leagues, media, and participation in traditional sports. It finds that esports fans are much more open to sponsor messaging and brand loyalty than the general population. The largest leagues are ESL, Blizzard's leagues, and Riot's League of Legends circuits. Streaming platforms like Twitch are hugely popular for consuming esports, while Turner is focusing on broadcasting to TV. Finally, many traditional sports teams are investing in or partnering with esports teams.
This document provides an overview and advertising opportunities for NCAA basketball games across various television networks and platforms. It summarizes that:
1) The NCAA basketball regular season runs from November to March with over 300 games broadcast on ESPN, ESPN2, and other networks, offering frequent advertising opportunities.
2) March Madness is the culmination of the season with 68 teams competing in a playoff tournament broadcast on TBS, TNT, TRUTV, and culminating with the Final Four and National Championship games on TBS.
3) NCAA basketball attracts an affluent, well-educated audience on television and is also highly engaged on social media platforms like Twitter. Advertisers can leverage this engagement across programming
Phd 2014 World Cup Impact Report (Pre-newsletter)PHD_France
The document provides information on interest and planned consumption of the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents globally expressed high interest in the World Cup across 17 markets.
- 64% of respondents plan to post comments about the World Cup on social media, and 58% will follow or like a brand related to the event.
- 84% plan to use multiple devices like smartphones or laptops while watching the World Cup on TV.
Phd 2014 World Cup Impact Report from PHD_Franceyann le gigan
The document provides information on interest and planned consumption of the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents globally expressed high interest in the World Cup across 17 markets.
- 64% of respondents plan to post comments about the World Cup on social media, and 58% will follow or like a brand related to the event.
- 84% plan to use multiple devices like smartphones or laptops while watching the World Cup on TV.
This document summarizes the results of a survey on sports in Malaysia. Some key findings include:
- Badminton, football, and swimming are the most popular sports to play and follow.
- The FIFA World Cup and Winter Olympics are the most interesting upcoming events.
- Most people watch major sporting events on TV at home or in mamak stalls.
- Cristiano Ronaldo and Lee Chong Wei are the most popular international and local sports personalities.
- Badminton is seen as the sport Malaysia can dominate internationally.
Sports are returning after being paused due to the COVID-19 pandemic. Twitter saw a 59% increase in sports conversations from May to June 2020 as leagues resumed. Fans are using Twitter to discuss games and events in real-time at a large scale. Players and leagues are also leveraging Twitter to engage with fans by sharing their perspectives. Advertisers can take advantage of increased interest in sports on Twitter to build their brands and connect with culturally relevant audiences through sponsorships and other promotional activities around live sports.
Why the Cable Box Needs to Die (NAB 2019)jasonbrush
The set-top box was once a valuable tool in the entertainment world, giving people not only access to a wider range of content, but also allowing them to record shows, skip commercials, and rewind live TV. Today, with the arrival of streaming services such as Roku and Fire TV, what was once an asset has now become a liability, even if a profitable one. Cable companies are now faced with a difficult choice: to kill off the set-top box altogether and replace it with apps, or to evolve it radically to make it more useful, higher quality, and able to access more exclusive content. This talk explores the evolution of the set-top box and the ways it must change in order to maintain its relevance in a disrupted industry.
We are pleased to share with you the second of a three part series of tracking and observations of the 2014 FIFA World Cup.
It’s been an exciting World Cup so far both on and off the pitch with open and entertaining football, controversy and record levels of fan and consumer engagement across all media channels.
Some of the best moments are highlighted below:
• During the group stages of the 2014 World Cup, football TV audience records have been broken around the globe (specifically: USA, Brazil, France, Netherlands, Germany, Italy, UK, Spain and Japan) keeping it on track to surpass the 3.2 billion reach of the 2010 World Cup South Africa.
• A predicted, hype has surrounded the ‘live’ event experience – bringing fans together on social media to experience the emotions, controversies and celebrations that come with the global sporting event.
• Football fans watched more than 1.2 billion minutes of World Cup ads on YouTube to date making it the most social World Cup to date.
• A record breaking 200 million people generated 815 million Facebook interactions and 300 million Tweets that were recorded during the group stage of the World Cup alone.
In this newsletter you will find highlights from local markets around the world on what is trending at this year’s World Cup, as well as gain an understanding of the evolving consumer behaviours and attitudes towards the World Cup.
Enjoy, feel free to pass us any questions you may have.
This document provides an overview of DreamHack, a large gaming festival and esports event that started in Sweden in 1994 and has since expanded internationally. Some key points:
- DreamHack started as a local LAN party in Sweden and has grown exponentially over the years to attract over 250,000 attendees to its events.
- It has helped pioneer esports and is now one of the largest esports events globally, taking gaming from servers to sports stadiums.
- DreamHack has expanded internationally with events in Europe, North America, and Asia, attracting a large online viewership from over 90 countries.
- Surveys of attendees show very high satisfaction and recommendation rates, indicating Dream
The document provides a sponsorship proposal for the APAC Finals of the WESG International Esports Festival to be held from 3-5 January 2020 at the Sunway Pyramid Convention Centre in Malaysia. Key details include:
- The 3-day event will feature competitions in Dota 2, CS:GO, Starcraft II, and PES 2020 across 3 zones - a main esports stage, entertainment area, and expo hall.
- Over 20,000 participants from 60+ countries have participated in previous WESG events, with over 100,000 visitors.
- The event offers sponsorship packages and opportunities to promote brands through online and on-site activations to reach the large esports audience in the
Phd 2014 World Cup Impact Report (Mid-newsletter)PHD_France
The document provides an overview of the 2014 FIFA World Cup so far based on data and insights from Omnicom Media Group. Some key points:
- TV audience records have been broken in many countries during the group stages, keeping the World Cup on track to surpass the 3.2 billion reach of the 2010 World Cup.
- 200 million people generated 815 million Facebook interactions and 300 million tweets during the group stage, showing the tournament is the world's biggest social and mobile phenomenon.
- Football fans have watched over 1.2 billion minutes of World Cup ads on YouTube, showing that while TV is still main viewing, digital is an important avenue for brands.
Jeff Nathenson, Managing Director International Whistle Sports - OiConf 2018.
Where to find the young sports fan: A discussion on the way that young people are currently engaging with and participating in sport.
Augmented reality: The safe coexistence of your real and digital worldLucy Olivia Hopkins
By 2020, the number of cyclists on streets is projected to grow to 2 million as populations increase. The use of mobile devices is a leading cause of the 1.8 million car crashes annually. Augmented reality aims to connect people safely as roadway collisions rise due to distracted driving and more vehicles on increasingly crowded streets.
This document provides an overview and analysis of interest in and engagement with the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents across 17 markets reported being highly interested in the 2014 World Cup.
- 64% of respondents plan to post comments about the World Cup and 58% plan to follow or like a brand related to the event on social media.
- 84% of respondents plan to use multiple devices simultaneously while watching the World Cup on TV or other devices.
This document provides an overview of Octagon Worldwide, a global sports marketing agency. It discusses Octagon's offerings in account service, sponsorship consulting, research and measurement, and planning and creative. It emphasizes Octagon's belief that passion is contagious and can change the world. The document then explores how to understand fans and quantify their passion through segmentation, identifying passion drivers, and establishing fan typologies. It also discusses how to navigate fans' increasing consumption behaviors across online, in-stadium, and television platforms.
Why Sports and Brands Want to Be in ESportsLance Conn
Our global esports consumer research involved over 60,000 respondents from 27 countries. It provides insights into esports fans and their behaviors to help brands successfully engage with this audience. The report details segmentation data covering demographics, media consumption, gaming habits, and brand attitudes that brands can use to identify and profile opportunities in esports. It also shows that traditional sports and media are increasingly partnering with esports due to its young, global digital audience.
ESPN 2014 World Cup Viewership Results (Versailles Breakfast Club)Dan Austin
Marketing overview from ESPN of 2014 Brazil World Cup viewership results including consumer insights on the passion of football, brand association, viewing habits by device, game, time, etc. Also, includes associated social media results, influencers, etc.
This document discusses esports, which turns online gaming into a spectator sport similar to traditional sports. It provides statistics showing that the most viewed esports games in 2018 were League of Legends, Dota 2, and Fortnite. The majority of esports viewers are males between 18-34 years old. Esports has seen significant growth in both viewership and revenue in recent years.
This document provides an overview of the esports landscape including audiences, teams, leagues, media, and participation in traditional sports. It finds that esports fans are much more open to sponsor messaging and brand loyalty than the general population. The largest leagues are ESL, Blizzard's leagues, and Riot's League of Legends circuits. Streaming platforms like Twitch are hugely popular for consuming esports, while Turner is focusing on broadcasting to TV. Finally, many traditional sports teams are investing in or partnering with esports teams.
This document provides an overview and advertising opportunities for NCAA basketball games across various television networks and platforms. It summarizes that:
1) The NCAA basketball regular season runs from November to March with over 300 games broadcast on ESPN, ESPN2, and other networks, offering frequent advertising opportunities.
2) March Madness is the culmination of the season with 68 teams competing in a playoff tournament broadcast on TBS, TNT, TRUTV, and culminating with the Final Four and National Championship games on TBS.
3) NCAA basketball attracts an affluent, well-educated audience on television and is also highly engaged on social media platforms like Twitter. Advertisers can leverage this engagement across programming
Phd 2014 World Cup Impact Report (Pre-newsletter)PHD_France
The document provides information on interest and planned consumption of the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents globally expressed high interest in the World Cup across 17 markets.
- 64% of respondents plan to post comments about the World Cup on social media, and 58% will follow or like a brand related to the event.
- 84% plan to use multiple devices like smartphones or laptops while watching the World Cup on TV.
Phd 2014 World Cup Impact Report from PHD_Franceyann le gigan
The document provides information on interest and planned consumption of the 2014 FIFA World Cup in Brazil across multiple markets and demographics. Some key findings include:
- 74% of respondents globally expressed high interest in the World Cup across 17 markets.
- 64% of respondents plan to post comments about the World Cup on social media, and 58% will follow or like a brand related to the event.
- 84% plan to use multiple devices like smartphones or laptops while watching the World Cup on TV.
This document summarizes the results of a survey on sports in Malaysia. Some key findings include:
- Badminton, football, and swimming are the most popular sports to play and follow.
- The FIFA World Cup and Winter Olympics are the most interesting upcoming events.
- Most people watch major sporting events on TV at home or in mamak stalls.
- Cristiano Ronaldo and Lee Chong Wei are the most popular international and local sports personalities.
- Badminton is seen as the sport Malaysia can dominate internationally.
Sports are returning after being paused due to the COVID-19 pandemic. Twitter saw a 59% increase in sports conversations from May to June 2020 as leagues resumed. Fans are using Twitter to discuss games and events in real-time at a large scale. Players and leagues are also leveraging Twitter to engage with fans by sharing their perspectives. Advertisers can take advantage of increased interest in sports on Twitter to build their brands and connect with culturally relevant audiences through sponsorships and other promotional activities around live sports.
Why the Cable Box Needs to Die (NAB 2019)jasonbrush
The set-top box was once a valuable tool in the entertainment world, giving people not only access to a wider range of content, but also allowing them to record shows, skip commercials, and rewind live TV. Today, with the arrival of streaming services such as Roku and Fire TV, what was once an asset has now become a liability, even if a profitable one. Cable companies are now faced with a difficult choice: to kill off the set-top box altogether and replace it with apps, or to evolve it radically to make it more useful, higher quality, and able to access more exclusive content. This talk explores the evolution of the set-top box and the ways it must change in order to maintain its relevance in a disrupted industry.
We are pleased to share with you the second of a three part series of tracking and observations of the 2014 FIFA World Cup.
It’s been an exciting World Cup so far both on and off the pitch with open and entertaining football, controversy and record levels of fan and consumer engagement across all media channels.
Some of the best moments are highlighted below:
• During the group stages of the 2014 World Cup, football TV audience records have been broken around the globe (specifically: USA, Brazil, France, Netherlands, Germany, Italy, UK, Spain and Japan) keeping it on track to surpass the 3.2 billion reach of the 2010 World Cup South Africa.
• A predicted, hype has surrounded the ‘live’ event experience – bringing fans together on social media to experience the emotions, controversies and celebrations that come with the global sporting event.
• Football fans watched more than 1.2 billion minutes of World Cup ads on YouTube to date making it the most social World Cup to date.
• A record breaking 200 million people generated 815 million Facebook interactions and 300 million Tweets that were recorded during the group stage of the World Cup alone.
In this newsletter you will find highlights from local markets around the world on what is trending at this year’s World Cup, as well as gain an understanding of the evolving consumer behaviours and attitudes towards the World Cup.
Enjoy, feel free to pass us any questions you may have.
This document provides an overview of DreamHack, a large gaming festival and esports event that started in Sweden in 1994 and has since expanded internationally. Some key points:
- DreamHack started as a local LAN party in Sweden and has grown exponentially over the years to attract over 250,000 attendees to its events.
- It has helped pioneer esports and is now one of the largest esports events globally, taking gaming from servers to sports stadiums.
- DreamHack has expanded internationally with events in Europe, North America, and Asia, attracting a large online viewership from over 90 countries.
- Surveys of attendees show very high satisfaction and recommendation rates, indicating Dream
The document provides a sponsorship proposal for the APAC Finals of the WESG International Esports Festival to be held from 3-5 January 2020 at the Sunway Pyramid Convention Centre in Malaysia. Key details include:
- The 3-day event will feature competitions in Dota 2, CS:GO, Starcraft II, and PES 2020 across 3 zones - a main esports stage, entertainment area, and expo hall.
- Over 20,000 participants from 60+ countries have participated in previous WESG events, with over 100,000 visitors.
- The event offers sponsorship packages and opportunities to promote brands through online and on-site activations to reach the large esports audience in the
Phd 2014 World Cup Impact Report (Mid-newsletter)PHD_France
The document provides an overview of the 2014 FIFA World Cup so far based on data and insights from Omnicom Media Group. Some key points:
- TV audience records have been broken in many countries during the group stages, keeping the World Cup on track to surpass the 3.2 billion reach of the 2010 World Cup.
- 200 million people generated 815 million Facebook interactions and 300 million tweets during the group stage, showing the tournament is the world's biggest social and mobile phenomenon.
- Football fans have watched over 1.2 billion minutes of World Cup ads on YouTube, showing that while TV is still main viewing, digital is an important avenue for brands.
Jeff Nathenson, Managing Director International Whistle Sports - OiConf 2018.
Where to find the young sports fan: A discussion on the way that young people are currently engaging with and participating in sport.
Augmented reality: The safe coexistence of your real and digital worldLucy Olivia Hopkins
By 2020, the number of cyclists on streets is projected to grow to 2 million as populations increase. The use of mobile devices is a leading cause of the 1.8 million car crashes annually. Augmented reality aims to connect people safely as roadway collisions rise due to distracted driving and more vehicles on increasingly crowded streets.
Influencer Marketing or the battle between algorithms and good tasteLucy Olivia Hopkins
This document summarizes Jemima's presentation at the HI OI CONF on influencer marketing. It discusses problems with influencer data and platforms, such as inaccurate demographics and fraudulent follower growth. It then presents tips for more creative influencer campaigns that build brands, such as working with cultural tastemakers instead of top influencers, and treating influencers as protagonists in a brand's story. The document calls for higher standards in the industry and pledges to focus on creativity, authentic connections, and impact over just metrics.
Capture the moment: How real time content marketing can supercharge social en...Lucy Olivia Hopkins
Real-time content marketing (RTM) involves creating marketing communications that respond to current events in order to reach a large audience on social media. RTM works because people enjoy authentic, unscripted content that is timely, relevant, and shareable. To implement an effective RTM strategy, brands should define roles and responsibilities, create a streamlined approval process, and use social media monitoring tools to identify opportunities and measure results. While not every RTM post will go viral, those that resonate can increase purchase intent, interest, recommendation likelihood, and consideration for a brand.
Shannon Crossley created a 26 slide presentation that was downloaded on April 6, 2018 at 3:10pm PDT from the website clearslide.com with the identification number 5mbmfmLthT2xPQwPLZzn. The presentation was created by Shannon Crossley and contained 26 slides.
Beyond sponsored posts - brand and performance advertising on Facebook Lucy Olivia Hopkins
This document discusses challenges with Facebook ads and recommendations to address them. It notes that passive shoppers are discovering products on Facebook rather than through search. The 4 challenges of Facebook ads are endless content, need for speed in consumption, getting visual, and over-reliance on click-through rates. Recommendations include using data to be more relevant, delivering messages faster, becoming more visual, and measuring real business impact beyond clicks. The overall recommendation is that businesses should create purchase intent on Facebook rather than waiting for it.
How to leverage the power of chatbots in 2018 & generate ROI from themLucy Olivia Hopkins
This document discusses how to generate ROI from chatbots. It provides an example of a case study where a chatbot was used for a sweepstakes promotion on Facebook Messenger. Key results of the case study include a 3658% increase in engagement, 126,000 non-fans reached, and decreases in paid advertising costs per action. The document also outlines a five step framework for planning, prototyping, integrating, and optimizing chatbots to drive business objectives and ROI.
This document discusses rules for robots. It appears to be a Twitter thread from a user named @robmccargow discussing robot rules. However, as the document only contains the hashtag "#RobotRules" and the Twitter handle, there is not enough contextual information to provide a more detailed summary.
This document discusses challenges that companies face when scaling up, and provides tips to address those challenges. It identifies the key challenges of scaling as relating to people, cash, and infrastructure. Specific issues are attracting and retaining talent, securing financial investment, and investing in physical infrastructure and IT systems. The document recommends testing risks, saying no to low-value opportunities, diversifying the business, managing cultural change, and using management information and data effectively. It positions PwC as able to help companies address the people, cash, and infrastructure challenges of scaling up.
This document provides tips for diagnosing why content is not performing as intended and suggestions for improvement. It addresses issues like not increasing traffic, dwell time, or conversions. The author suggests checking factors like the content's value, meaningfulness, accessibility, calls to action, offering, and user experience. If initial suggestions don't help, the author offers to discuss further and provide additional guidance.
The document discusses how content marketing has become important in the advertising industry due to people's control over their online experiences. It notes that the internet allows people to choose what content they view, read, check, and search for. Only 5% of all online content generates 95% of engagement. To create content that people will care about, brands need to make the consumer the focus. The document provides three ways to do this: 1) let consumers talk about themselves, 2) make people feel part of something, and 3) provide new and surprising content.
Hays Digital Technology is a recruiting firm seeking to hire rockstar teams for clients in various industries. They have over 100 consultants in the southwest England region who specialize in 11 areas including IT, digital technology, and marketing. The document discusses Hays' "Find & Engage" model for addressing shifts in the recruiting market. It provides tips for finding talented tech professionals, standing out from competitors, assessing candidates, and ensuring a suitable offer to avoid losing top candidates.
Find & Engage - Technology is transforming the face of recruitmentLucy Olivia Hopkins
The document discusses how technology is transforming recruitment by enabling personalization and data-driven approaches. It describes Hays' use of data science to improve operational efficiencies and marketing impact through tools like predictive modeling, automation, and personalized engagement. The role of recruiters is changing as well, with a focus on approachability, connectivity, and efficiency through technologies like machine learning, algorithms, and talent management systems. Communication and workforces are becoming more flexible as everything shifts to digital channels and the types of jobs and skills needed evolve rapidly.
Understanding and responding to customer failure
Building £100M digital engagements
The document discusses Good Growth, a global e-commerce consultancy. It summarizes their achievements, including increasing conversion rates by 25-40% and revenues by £120M-£13M for clients. It also outlines their offices globally and lessons learned for managing stakeholders, using analytics to identify where customers exit, and conducting ethnographic research and surveys to understand customer needs. Case studies provide examples of optimizing key product pages and testing propositions to increase one client's annual revenue by £7.6M.
Building a brand on YouTube: the secrets to organic growth Lucy Olivia Hopkins
Digital Voices is an influencer marketing agency that specializes in influencer strategy, selection, negotiation, and analytics. They have run campaigns for both large companies like Rolls-Royce as well as startups. The document discusses building a brand on YouTube and lists 10 fundamentals for creative strategy, including finding a niche, being consistent, collaborating, and knowing your value through production resources, unique access, special skills, and an engaged audience. It concludes with contact information for Digital Voices.
Steve McDougall is the CTO of Digital Profile, having previously served in the British Army for four years and worked as a full stack developer and development team leader for six years total. Digital Profile aims to be a full career management platform using AI to complement users' career journeys by ironing out job seeker frustrations and providing a new way to manage careers and upskill. The company has done extensive AI research through AWS and aims to generate value for customers through features like Steve's Black Mirror which provides useful career insights and predictions.
Think customer first. How to harness your customer data in your digital marke...Lucy Olivia Hopkins
This document discusses harnessing customer data in digital marketing campaigns. It emphasizes putting the customer first by understanding different customer profiles and their needs. It recommends listening to customers through surveys and feedback and utilizing that data to freshen ads across channels like search, display, social and Amazon. On social media, it suggests using storytelling ads, messenger ads and lead ads tailored for different customer types. It also discusses using platforms like LinkedIn and integrating customer data into CRM systems to target customers more effectively.
The growing impact of artificial intelligence on digital mediaLucy Olivia Hopkins
The document discusses the growing impact of artificial intelligence (AI) on digital media. It notes that AI is fundamentally based on solving problems, learning, and adapting. The document highlights both the opportunities and risks of AI, such as many jobs being automated but new jobs also being created. It discusses examples of AI applications like dynamic Amazon pricing and cautions that algorithms can be biased if not developed properly. The document advocates for combining data science, technology, and creative thinking to realize AI's potential while mitigating risks.
Rewriting the rules & creating a new chapter in recruitmentLucy Olivia Hopkins
Dan Lewis is a founder who shares his entrepreneurial journey. He lost his job in 2009 and became a freelance designer, gaining his first client at a strip club. He met Andrew Cargill who taught him web development in exchange for vodka, and they co-founded PHPGenie and iGotMunchies. While iGotMunchies failed when a large takeout company entered the UK market, their web development business grew. They expanded to 10 employees in Wales and opened an office in Miami after an investment. Lewis later sold his companies to try a new idea, Digital Profile, which required a second attempt to get off the ground after initial failure.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...Eticketing.co
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Italy vs Albania Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docxEuro Cup 2024 Tickets
Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Eticketing.co
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
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20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
Psaroudakis: Family and Football – The Psaroudakis Success StoryPsaroudakis
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
Hesan Soufi's Legacy: Inspiring the Next GenerationHesan Soufi
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Paris 2024 History-making Matildas team selected for Olympic Games.pdfEticketing.co
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2. SPORT 2000 2006 2016
Horse Racing 51 56 63
MLB 52 52 57
Tennis 45 - 54
Olympics 45 50 53
NCAA Basketball 44 48 52
NCAA Football 47 48 52
NFL 44 46 50
Boxing 45 47 49
NHL 33 42 49
NBA 40 40 42
Soccer 36 36 39
SHOCKER!
TV SPORTS
AUDIENCES ARE
GETTING
OLDER!
PRIVILEGED AND CONFIDENTIAL
LIVE SPORTS AUDIENCES CONTINUE TO GET OLDER
(Median Ages of TV Sports Viewers)
3. PRIVILEGED AND CONFIDENTIAL
EVERYONE IS
WATCHING
LESS TV…
YOUNG PEOPLE
A LOT LESS
YOUNGER AUDIENCES’ TV CONSUMPTION IS WANING FAST
(Live + VOD + DVR, Based on Q2’s)
CHANGE IN TIME SPENT WATCHING TV BY AGE GROUP
10%
0%
-10%
-20%
-30%
-40%
-50%
2010 2011 2012 2013 2014 2015 2016
18-24
-42%
12-17
-40%
25-34
-31%
2-11
-23%
35-49
-11%
Total
-10%
50-64
+2%
65+
+9%
4. THE FOCUS IS
SHIFTING FROM
CONTINUOUS
LIVE VIEWING TO
FOLLOWING VIA
SOCIAL
YouTube
Facebook
Instagram
Snapchat
Twitter
Apps
Following
Default sports consumption
behaviour
Watching
Largely reserved for
Biggest games
Attending
Declining
PRIVILEGED AND CONFIDENTIAL
5. Rights down by 14% for the
Premier League in the UK.
The first time the price has
fallen ever in a Premier League
rights auction.
Two Premier League packages
remain unsold.
PRIVILEGED AND CONFIDENTIAL
...WHICH LEADS TO
THINGS LIKE THIS.
7. …BUT PERHAPS NOT FOOTBALL AS WE KNOW IT.
PRIVILEGED AND CONFIDENTIAL
YOUNG PEOPLE SEEM TO LIKE FOOTBALL ON SOCIAL...
Q3 2015 Q3 2017 GROWTH
5.8 Billion
Views
1.1 Billion
Views
89%
EURO 2016
SAME TIME
PERIOD 2017
GROWTH
3 Billion
Views
3.3 Billion
Views
10%
Q3 2015 Q3 2017 GROWTH
6.2 Billion
Views
8.4 Billion
Views
35%
285 Million
Views
2.9 Billion
Views
917%
EURO 2016
SAME TIME
PERIOD 2017
GROWTH
2.6 Billion
Views
3.1 Billion
Views
19%
515 Million
Views
1.1 Billion
Views
113%
12. AND THERE ISN’T ENOUGH
TIME TODAY TO EVEN BEGIN
TO START TALKING ABOUT
THINGS LIKE THIS.
PRIVILEGED AND CONFIDENTIAL
13. SO WHAT DOES THIS ALL MEAN?
(How about some bullet points instead of graphs and pictures)
● Just because everyone watched live sports in the past doesn’t mean they will in the
future.
● What you thought was sport may no longer be the case.
● It may be a cliche, but think community first. Build your community around key
passion points. The business will flow from that.
PRIVILEGED AND CONFIDENTIAL