This is my presentation in Global Marketing Class at Sampoerna University. This presentation is about FedEx Indonesia Business Strategy and Marketing Analysis. Slide: PowerPoint 2013 Design by: Hedi Fauzi Image: Google Image and Freepik If you need the original file for your reference, feel free to ask me via email: hedi.fauzi@hotmail.com with subject [SlideShare] (Your Subject)

1. TARGETINGTHE MARKET
MARKETING PRACTICE
AND
Hedi Fauzi & Juli Mariadi | Global Marketing Class | Lecturer: Mr. Arlan Septya

2. OBJECTIVEOFTHEPAPER
Analyze the Business strategy of
FedEx Indonesia in term of Targeting
the Market
Analyze the Marketing Strategy
of FedEx Indonesia

3. COMPANYHISTORY
1965
As a Yale undergraduate, Fred Smith writes a term paper outlining a system
to accommodate urgent, time-sensitive shipments such as medicine,
computer parts, and electronics. He receives an average grade.
1971
Federal Express Corp.
is founded in Little Rock,
Arkansas
FedEx Corporation is a US multinational courier delivery services company.
The company is known for its overnight shipping service, but also for
pioneering a system that could track packages and provide real-time updates
on package location, a feature that has now been implemented by most other
carrier services
Indonesia
Operated in Indonesia for almost 30 years under
PT. Repex Perdana International.

4. THEORITICAL FRAMEWORK
TARGET MARKET
FedEx may be so popular in America since it is where FedEx came from.
But how about Indonesia, which has many courier company that focus on
local customer. FedEx need to find a blue ocean market for their business.

5. THEORITICAL FRAMEWORK
MARKETING STRATEGY
FedEx International which headquartered in America has many ways to
promote their business internationally. But in Indonesia people do not even
know where FedEx put their advertising. How they promote their business
in Indonesia in order to get Indonesian market

6. INTERVIEW
REPORT

7. INTERVIEWEE
BACKGROUND
MR. RIVA SYARIF
Marketing Specialist at FedEx Indonesia (2008 – present)
• Graduated from Prasetya Mulya Business School,
Marketing Management
• Florida Institute of Technology in Bachelor of Science,
Aviation Management with Flight Option.

8. INTERVIEW
RESULT

9. WHAT MAKES
FEDEX DIFFERENT
FedEx is the only service courier company that use and
bring its own airplane to Indonesia.They also provide special pricing and
service to U.S and Asia Pacific countries.

10. TARGETING
THE MARKET
COLLABORATION WITH SNAPYCOLLABORATION WITH INDOMARET (I-PAKET)
BUSINESS
TO BUSINESS
INTERNATIONAL
SHIPPMENT

11. MARKETING
PRACTICE
SALESPERSON
PROMOTIONIncrease their sales up to 70%
Used 25% of income for promotion

12. MARKETING
PRACTICE
Cast Away Movies (2000)
Captain America: Civil War (2016)

13. DISCUSSION &
PERSONALARGUMENT

14. FEDEX DID
A GOOD CHOICES
Customer to Customer Business to Business

15. FEDEX DID
A GOOD CHOICES
Business to Business
SALESPERSON
PROMOTION

16. CONCLUSIONAND RECOMMENDATION

17. CONCLUSION
• FedEx Indonesia focusing their service for Business to Business rather
than Customer to Customer.
• Even they also developing their Customer to Customer as they made
partnership with Indomaret.
• In Marketing Practice, they are focusing on their Salesperson as direct
promotion from company to company.
• They take advantages in term of promotion from FedEx international

18. RECOMMENDATION
• Make partnership with well known e-commerce in Indonesia

19. Thank
You