Strategic Management
Professor: Vahid Victor Keyhani
Group 3
Đào Ngọc Lan Đài - 332929
Trần Ái My - 332966
Nguyễn Thị Trà My - 332953
Trần Quang Khôi - 332969
Nguyễn Trọng Tấn - 332955
Ngô Thùy Phương Thảo - 332942
Phạm Thùy Trang -332964
Contents
1. Introduction: Overview, Mission & Vision
Statements
2. Company history
3. Corporate social responsibility (CSR)
4. Scope
5. Operations
6. Competitive advantages
7. Marketing & E-commerce
8. Recommendations
9. References
1. Overview - Mission & Vision
Statements
COMPANY OVERVIEW
• FedEx Corporation (FedEx) is
a provider of transportation, e-
commerce and business
services.
• The company offers:
– time certain delivery services
– international trade services
– in-store services
– online services
– business solutions
• FedEx operates through four
segments.
COMPANY OVERVIEW
• FY15 Revenue: $47.5
billion
• Team Members: More than
325,000
• Countries and Territories
Served: More than 220
Mission Statements
FedEx Corporation will produce superior financial returns for its
shareowners by providing high value-added logistics,
transportation and related business services through focused
operating companies. Customer requirements will be met in the
highest quality manner appropriate to each market segment
served. FedEx will strive to develop mutually rewarding
relationships with its employees, partners and suppliers.
Corporate activities will be conducted to the highest ethical and
professional standards
Vision Statements
• It’s what we do
• It’s why we matter
• It’s who we are
Objectives
• Financial Goals
– FedEx Corporation provides strategic leadership
and consolidated financial reporting for the FedEx
family of companies, managing a broad portfolio
of transportation, e-commerce and business
services. FedEx Corporation has clearly outlined
goals and strategies for the future
Objectives
• Long Term Goals
– Achieve 10%+ operating margin
– Increase EPS 10%-15% per year
– Grow profitable revenue
– Improve cash flows
– Increase ROIC
– Increase returns to shareowners
Strategies
• FedEx plans to focus on these five strategies to
grow as a business.
– Grow core package business
– Grow internationally
– Grow our supply chain capabilities
– Grow through e-commerce & technology
– Grow through new services & alliances
2.FEDEX’S
HISTORY
1971 - 1989
• 1971: Federal Express Corp. is
founded in Little Rock, Arkansas.
• 1975: Federal Express installs its
first drop box.
• 1977: Federal Express purchases
seven Boeing 727 aircraft
• 1978: listed on the New York
Stock Exchange (FDX).
• 1983: reach revenues of $1
billion .
• 1989: purchases Flying Tiger
1971 - 1989
1990 - 1999
• 1990: win the Malcolm Baldrige
National Quality Award in the
service category.
• 1994: launches fedex.com
• 1995: opens the Asia Pacific hub
in Subic Bay
• 1998: creates FDX Corp.
• 1999: opens a hub in Paris airport
and launches its Euroone network
2000 - 2015
• 2000: FDX is renamed
FedEx Corporation.
• 2001: create an alliance with
U.S. Postal Service.
• 2004: acquires Kinko's for
$2.4 billion.
• 2005: launches around-the-
world flights.
2000 - 2015
• 2007: expands in India
• 2012: acquires Rapidão
Cometa, Brazil.
• 2014: acquires the Supaswift
businesses in South Africa
and six other countries.
• 2015: starts the construction
of the FedEx Shanghai
International Express
3. CSR
Ethical practices
Unethical practices
Ethical practices
Environment & efficiency
FedEx Fuel Sense
Ethical practices
Disaster readiness and relief
Disaster Response Unit (DRU)
Ethical practices
Pedestrian and road safety
Ethical practices
Community and philanthropy
Center for Sustainable Transport
Unethical practices
Overcharging business customers
Taking "no action" to fix it
4. Scope
Package Shipping in US
International Package Shipping
Freight Shipping
• FedEx launched the Euro network in 1999.
• Two major hubs located in Paris, France and
Cologne, German.
• FedEx connect with more than 400 intra-Asian
flights to ensure complete coverage of the
region, including leading business centers
such as Seoul, Tokyo, Osaka, Taipei, Hong Kong
and Bangkok.
5. Operations
Company
Structure
FedEx Corporation
(325,000 employees)
FedEx Services
(12,000 employees)
FedEx Office
FedEx Tech-
Connect
FedEx Express
(165,000 employees)
FedEx Trade
Networks
FedEx Supply-
Chain
FedEx Ground
(70,000 employees)
FedEx Smart-
Post
FedEx Freight
(39,000 employees)
FedEx Custom
Critical
Key Process
Verify order
data
Select
appropriate
routing
Designate
service
provider
Shipment
tracking
Process
invoices
Prepare
billing
Technology
Technology
• In 2007,
– Launched FedEx Innovative
Labs
– Developed Digital Assisted
Dispatch System and
Electronic Trade Documents
• In 2010,
– Launched Global Business
Data Visualization Experience
– Introduced the first all-electric
trucks
• Recently,
– Built private cloud
6. Competition
Overall
FedEx vs UPS
FedEx vs DHL
FedEx’s Competitive Advantage
• Cost savings
• Knowledge
• Customer service
• Market advantage
• Service options
• Reliability
• Support
• Innovation: SenseAware
7. Marketing
& E-Commerce
8. Recommendations
9. References
• http://investors.fedex.com/company-overview/overview-of-
company/default.aspx
• http://investors.fedex.com/company-overview/mission-and-
goals/default.aspx
• http://about.van.fedex.com/our-story/company-structure/
• http://about.van.fedex.com/our-story/history-timeline/timeline/
• http://about.van.fedex.com/blog/tag/technology/
• http://about.van.fedex.com/social-responsibility/overview/
• http://investors.fedex.com/company-overview/mission-and-
goals/default.aspx
• http://investors.fedex.com/governance-and-
citizenship/policies/code-of-conduct/default.aspx
• https://www.youtube.com/watch?v=7USlVgd0OyY
Thank you
for listening!

Strategic management - FedEx Corporation

  • 1.
    Strategic Management Professor: VahidVictor Keyhani Group 3 Đào Ngọc Lan Đài - 332929 Trần Ái My - 332966 Nguyễn Thị Trà My - 332953 Trần Quang Khôi - 332969 Nguyễn Trọng Tấn - 332955 Ngô Thùy Phương Thảo - 332942 Phạm Thùy Trang -332964
  • 2.
    Contents 1. Introduction: Overview,Mission & Vision Statements 2. Company history 3. Corporate social responsibility (CSR) 4. Scope 5. Operations 6. Competitive advantages 7. Marketing & E-commerce 8. Recommendations 9. References
  • 3.
    1. Overview -Mission & Vision Statements
  • 4.
    COMPANY OVERVIEW • FedExCorporation (FedEx) is a provider of transportation, e- commerce and business services. • The company offers: – time certain delivery services – international trade services – in-store services – online services – business solutions • FedEx operates through four segments.
  • 5.
    COMPANY OVERVIEW • FY15Revenue: $47.5 billion • Team Members: More than 325,000 • Countries and Territories Served: More than 220
  • 6.
    Mission Statements FedEx Corporationwill produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Corporate activities will be conducted to the highest ethical and professional standards
  • 7.
    Vision Statements • It’swhat we do • It’s why we matter • It’s who we are
  • 8.
    Objectives • Financial Goals –FedEx Corporation provides strategic leadership and consolidated financial reporting for the FedEx family of companies, managing a broad portfolio of transportation, e-commerce and business services. FedEx Corporation has clearly outlined goals and strategies for the future
  • 9.
    Objectives • Long TermGoals – Achieve 10%+ operating margin – Increase EPS 10%-15% per year – Grow profitable revenue – Improve cash flows – Increase ROIC – Increase returns to shareowners
  • 10.
    Strategies • FedEx plansto focus on these five strategies to grow as a business. – Grow core package business – Grow internationally – Grow our supply chain capabilities – Grow through e-commerce & technology – Grow through new services & alliances
  • 11.
  • 12.
    1971 - 1989 •1971: Federal Express Corp. is founded in Little Rock, Arkansas. • 1975: Federal Express installs its first drop box. • 1977: Federal Express purchases seven Boeing 727 aircraft
  • 13.
    • 1978: listedon the New York Stock Exchange (FDX). • 1983: reach revenues of $1 billion . • 1989: purchases Flying Tiger 1971 - 1989
  • 14.
    1990 - 1999 •1990: win the Malcolm Baldrige National Quality Award in the service category. • 1994: launches fedex.com • 1995: opens the Asia Pacific hub in Subic Bay • 1998: creates FDX Corp. • 1999: opens a hub in Paris airport and launches its Euroone network
  • 15.
    2000 - 2015 •2000: FDX is renamed FedEx Corporation. • 2001: create an alliance with U.S. Postal Service. • 2004: acquires Kinko's for $2.4 billion. • 2005: launches around-the- world flights.
  • 16.
    2000 - 2015 •2007: expands in India • 2012: acquires Rapidão Cometa, Brazil. • 2014: acquires the Supaswift businesses in South Africa and six other countries. • 2015: starts the construction of the FedEx Shanghai International Express
  • 18.
  • 19.
    Ethical practices Environment &efficiency FedEx Fuel Sense
  • 20.
    Ethical practices Disaster readinessand relief Disaster Response Unit (DRU)
  • 21.
  • 22.
    Ethical practices Community andphilanthropy Center for Sustainable Transport
  • 23.
    Unethical practices Overcharging businesscustomers Taking "no action" to fix it
  • 24.
  • 25.
  • 26.
  • 27.
  • 31.
    • FedEx launchedthe Euro network in 1999. • Two major hubs located in Paris, France and Cologne, German.
  • 32.
    • FedEx connectwith more than 400 intra-Asian flights to ensure complete coverage of the region, including leading business centers such as Seoul, Tokyo, Osaka, Taipei, Hong Kong and Bangkok.
  • 34.
  • 35.
    Company Structure FedEx Corporation (325,000 employees) FedExServices (12,000 employees) FedEx Office FedEx Tech- Connect FedEx Express (165,000 employees) FedEx Trade Networks FedEx Supply- Chain FedEx Ground (70,000 employees) FedEx Smart- Post FedEx Freight (39,000 employees) FedEx Custom Critical
  • 36.
  • 37.
  • 38.
    Technology • In 2007, –Launched FedEx Innovative Labs – Developed Digital Assisted Dispatch System and Electronic Trade Documents • In 2010, – Launched Global Business Data Visualization Experience – Introduced the first all-electric trucks • Recently, – Built private cloud
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
    FedEx’s Competitive Advantage •Cost savings • Knowledge • Customer service • Market advantage • Service options • Reliability • Support • Innovation: SenseAware
  • 44.
  • 45.
  • 46.
    9. References • http://investors.fedex.com/company-overview/overview-of- company/default.aspx •http://investors.fedex.com/company-overview/mission-and- goals/default.aspx • http://about.van.fedex.com/our-story/company-structure/ • http://about.van.fedex.com/our-story/history-timeline/timeline/ • http://about.van.fedex.com/blog/tag/technology/ • http://about.van.fedex.com/social-responsibility/overview/ • http://investors.fedex.com/company-overview/mission-and- goals/default.aspx • http://investors.fedex.com/governance-and- citizenship/policies/code-of-conduct/default.aspx • https://www.youtube.com/watch?v=7USlVgd0OyY
  • 47.