Federal Express (FedEx) was founded in 1971 and is now a $37.95 billion company. FedEx was the first transportation company to have extensive web site features, hosting over 6.3 million unique visitors per month to track packages. FedEx provides special services like money back guarantees and operates globally 24/7 to serve customers in Asia, Europe, the Middle East/Africa, Latin America, and North America. FedEx promotes its brand through sponsoring sports like Formula One racing and tennis star Roger Federer, as well as through movies like Cast Away.

2. INTRODUCTION Federal Express founded in 1971 is a US $37.95 billion. FedEx service is the subsidiary of parent company FedEx Corporation. FedEx became the first transportation company with Web site features. Fedex.com hosts more than 6.3 million unique visitors per month and handles on average over 2.4 million package tracking requests daily. FedEx provides special services to its customer i.e. money back guarantee .

3. PRODUCT ELEMENTS

4. PLACE & TIME Regional Facts about FedEx Corporation Asia Europe Middle East/Africa Latin America North America Services provided : 24*7

5. PROMOTION & EDUCATION FedEx uses sports as a medium for promoting its services, eg- Motorsports(F1),Golf(PGA Tour), Tennis (Roger Federer). FedEx promoted its brand through Cast Away, one of the Oscar nominated movie In Nov.03 FedExalong with University of Memphis, started FedEx Institute of Technology. Since 2003 FedEx has contributed $5 million in R&D. FedEx Centre for SCM is helping organizations to meet key supply chain management challenges globally.

6. PHYSICAL ENVIRONMENT The staff members & vehicles as well as aircrafts plays an major role for providing services. Buildings, landscape, interiors etc are least important for FedEx. For direct customer interaction they recruit front desk executives & provides coded information for their parcels.

7. PRICE Charges premium prices for quality services. The rate of FedEx Freight & FedEx LTL segments has shown an increase of 5.7% but there is no change in its rates. In China FedEx is slashing its prices for market penetration. It provides booking facility through internet.

8. PROCESS

9. PEOPLE FedEx employees provide both pre service as well as post service. FedEx seeks to employ staff from its surrounding communities. FedEx hires people who have enough experience in transportation and SCM.

10. THANK YOU VERY MUCH !!!