Comparative Analysis of Operational Work Aspects of FedEx-USA and Blue Dart-India.

Amity University
Amity International Business School
“Comparative Analysis of OperationalWork Aspects of FedEx-USA and Blue
Dart-India.”
By
SIVA PRASAD GUDLA
(A1808714008)
MBA – 3 Continent Batch of 2014-16
Under the Supervision of
Mrs. Namita Sahay
In partial fulfilment of the requirements for the Degree of Masters of Business Administration –
3 Continent
At
Amity University Uttar Pradesh
&
California State University, San Bernardino

Declaration
I declare,
(a) That the work presented for assessment in this Dissertation Report is my own, that it has
not previously been presented for another assessment and that my debts (for words, data,
arguments and ideas) have been appropriately acknowledged.
(b) That the work conforms to the guidelines for presentation and style set out in the relevant
documentation.
Siva Prasad Gudla
A1808714008
MBA – 3C (2014-16)

Certificate of Origin
This is to certify that Siva Prasad Gudla of MBA-3C Batch 2014-16, student of Amity
International Business School has successfully completed his Dissertation Report and has been
awarded the Certificate of Completion.
Mrs. Namita Sahay
Assistant Professor

Acknowledgements
Behind every fruitful endeavour lie the advice, guidance and inspiration of all the people directly
or indirectly involved with the report. I wish to express my gratitude to all the people involved in
the completion of this report. I am thankful to all of them for their help and encouragement
throughout the completion of the report. They have been a constant source of support for me.
My heartfelt gratitude and warm salutations is also due to Mrs. Namita Sahay, Prof. (Dr.)
Shyamalendu Niyogi and Amrish Kr. Choubey, the faculty guides, for inculcating in me the
principles of dedication and hard work and providing their guidance and support for the project. I
would also like to thank them for making the doubts clear for making the report and also their
constructive criticism of the approach to the problems and the results obtained during the course
of this work which has helped me to a great extent in bringing work to its present shape.
(Siva Prasad Gudla)

CHAPTER PLAN
Chapter 1: Company Profile
Chapter 2A: Literature Review
Chapter 2B: Research Methodology
● Research Design
● Data Collection Method
● Limitations
Chapter 3: Objectives of the Study
● Objectives
● Issues & Facts
Chapter 4: Discussion (of Research Objectives)
 To study Operational Work Aspects of both companies.
 To study the marketing mix strategies of both the companies.
 Also a SWOT analysis of the both the companies with the STP analysis.
Chapter 5: Conclusion
Chapter 6A: References
Chapter 6B: Bibliography

Chapter 1: Company Profile
Company Profile of FedEx
FedEx Corporation (FedEx), incorporated on October 2, 1997, provides a portfolio of
transportation, e-commerce and business services under the FedEx brand. The Company offers
its services through companies constituting four business segments: FedEx Express, FedEx
Ground, FedEx Freight and FedEx Services. FedEx Express offers a range of domestic and
international shipping services for delivery of packages and freight. FedEx Ground provides
business and residential money-back guaranteed ground package delivery services. FedEx
Freight offers less-than-truckload (LTL) freight services. FedEx Services provides FedEx’s other
companies with sales, marketing, information technology, communications, customer service
and certain other back-office support.
FedEx Corp. provides a broad portfolio of transportation, e-commerce and business services
through companies competing collectively, operating independently and managed
collaboratively, under the FedEx brand. It operates through four segments: FedEx Express,
FedEx Ground, FedEx Freight and FedEx Services. The FedEx Express segment offers time-
certain delivery to more than 220 countries and territories. This segment also includes FedEx
Trade Networks, Inc., which provides international trade services, specializing in customs
brokerage and global ocean and air freight forwarding; and FedEx SupplyChain Systems, Inc.,
which offers a range of supply chain solutions. The FedEx Ground segment includes FedEx
Ground Package System, Inc., which provides small-package ground delivery services. This
segment also includes FedEx SmartPost, Inc., which specializes in the consolidation and delivery
of low-weight, less time-sensitive business-to-consumer packages using the U.S. Postal Service
for final delivery. The FedEx Freight segment includes FedEx Freight, Inc., which provides less-
than-truckload freight services across all lengths of haul, offering. This segment offers freight
delivery service to most points in Canada, Mexico, Puerto Rico and the U.S. Virgin Islands and
includes FedEx Custom Critical, Inc., which is a provider of time-specific, critical shipment
services. The FedEx Services segment includes FedEx Corporate Services, Inc., which provides
sales, marketing, information technology, communications and back-office support to other
companies in the FedEx Group. This segment also includes FedEx TechConnect, Inc., which is

responsible for customer service, billings and collections for its U.S. customers and offers
technical support services; and FedEx Office & Print Services, Inc., which provides document
and business services and retail access to its package transportation businesses. The company
was founded by Frederick Wallace Smith on June 18, 1971 and is headquartered in Memphis,
TN.
Company Structure and Facts: As business becomes more global and competitive, everyone
from entrepreneurs to big companies turn to us for flexible and innovative solutions. It’s the
No. 1 priority of all our companies. Think of them as a portfolio of solutions that can tackle any
challenge in the world of global commerce. Each network operates independently. That means
our individual networks can be fine-tuned, like a race car, to deliver the best service possible
for customers. It’s how we deliver real value. A Portfolio of Solutions:

Company Profile of Blue Dart
We are South Asia's premier courier, and integrated express package Distribution Company. We
have the most extensive domestic network covering over 34,267 locations, and service more than
220 countries and territories worldwide through our group company DHL, the premier global
brand name in express distribution services.
Our vision is to establish continuing excellence in delivery capabilities focused on the individual
customer. In pursuit of sustainable leadership in quality services, we have evolved an
infrastructure unique in the country today:
o State-of-the-art Technology, indigenously developed, for Track and Trace, MIS,
ERP, Customer Service, Space Control and Reservations.
o Blue Dart Aviation, dedicated capacity to support our time-definite morning
deliveries through night freighter flight operations.
o A countrywide Surface network to complement our air services.
o Warehouses at 79 locations across the country as well as bonded warehouses at
the 7 major metros of Ahmedabad, Bangalore, Chennai, Delhi, Mumbai, Kolkata
and Hyderabad.
o ISO 9001 - 2008 countrywide certification by Lloyd's Register Quality Assurance
for our entire operations, products and services.
o Ecommerce B2B and B2C initiatives including partnering with some of the prime
portals in the country.
Our Competitive Advantage lies in:
Our vast and unparalleled Domestic Network
Linked by some of the most advanced communications systems and positioned to offer a
consistent, premium, standardized quality of service.

A spectrum of services to provide customized solutions.
We are the only express carrier in the country today which offers an entire range of services that
extend from a document to a charter-load of shipments. Our services are relentlessly monitored
to deliver a net service level of 99.96%.
Our Customs and Regulatory expertise
We have a dedicated team of specialists who provide the expertise for customs as well as
regulatory clearances at all States within the country, to support seamless service to the
customer.
Our Technology
Designed to enhance the reliability of our operations and process efficiency, and add value to the
customer through time and cost savings.
Our Air Network
The only one of its kind in the country today, that is focused on carriage of packages as its prime
business, rather than as a by-product of a passenger airline. A dedicated aviation system to
support Blue Dart's services is self-sustaining, with its own bonded warehouses, ground handling
and maintenance capability.
Our financial credibility
Fitch Ratings India Pvt. Ltd. has assigned the highest "F1+(ind)" [F one plus (ind)] rating for our
short term debt programme of Rs. 30 crores.
Further, ICRA Ltd. has also assigned the highest "A1+" (pronounced A one plus) Rating for our
Commerical Paper Programme of Rs. 25 crores.
Our People force
Committed, diverse and over 9,975 strong are our most valued asset. All our achievements have
been possible because we have a team who believes in themselves and their company, a team
with a winning attitude. We are a learning organization, we value self-development, and most of
our managers are homegrown.

Chapter 2A: LITERATURE REVIEW
Simchi-Levi and Kaminsky (2000) define supply chain management as “the integration of key
business processes among a network of interdependent suppliers, manufacturers, distribution
centers, and retailers in order to improve the flow of goods, services, and information from
original suppliers to final customers, with the objectives of reducing system-wide costs while
maintaining required service levels”.
The Council of Supply Chain Management Professionals (CSCMP) (2004) defines SCM as:
“SCM encompasses the planning and management of all activities involved in sourcing and
procurement, conversion, and all logistics management activities, including coordination and
collaboration with suppliers, intermediaries, third-party service providers, and customers”.
Cooper, Lambert, and Pagh (1997) define SCM as the management and integration of the entire
set of business processes that provides products, services and information that add value for
customers.

Chapter 2B: RESEARCH METHODOLOGY
Research Design:
● Descriptive Method - Descriptive research design is a type of research method that is
used when one wants to get information on the current status of an object. It is used to
describe what is in existence in respect to conditions or variables that are found in a
given situation.
Data Collection Method:
● Secondary Data Collection - The research of both companies would be purely based on
secondary data. Secondary data on company information would be collected from the
internet. It is done by searching related articles and journals and finding out relative
information on the topic.
Limitations:
● As this is a country report specifically to be submitted in the USA therefore it is time
bound which is 3 months and this is very little time for successfully coming to a
perfect conclusion.
● Most of the data found and analysed is secondary data which can be or cannot be
100% factual.

Chapter 3: OBJECTIVES OF THE STUDY
Objectives:
 To study Operational Work Aspects of both companies.
 To study the marketing mix strategies of both the companies.
 Also a SWOT analysis of the both the companies with the STP analysis.

Chapter 4: DISCUSSION (of Research Objectives)
OperationalAspect of Blue Dart (Logistics)
The Information Technology industry is, perhaps, typical of the changing and escalating logistic
demands of various industries today, irrespective of their category as 'old' or 'new' economy. In
the IT industry, the difference between success and failure is closely linked to the supply/value
chain integration, of which there are two distinct processes:
1. The delivery of goods to the customer in the most reliable transit period (and preferably the
shortest) possible. 'Reliable' alludes to a certain guaranteed transit time for packages to reach
customers or the response that organisations need in the event of any exceptions.
2. The reverse flow of acknowledged, signed delivery records without which, in many cases,
recovery of bills are virtually impossible. Especially so in the case of companies placing multi-
location orders that could cover hundreds of cities. The task for the supplier is staggering - plan
logistics for deliveries to all these locations, and hope for 100% of the delivery records to be
returned before bills can be submitted to the customer. In most IT companies, the role of
'logistics' or 'fulfillment' is key.
With organisations moving towards close to perfect standards like Six Sigma, interaction with
logistics suppliers has taken on a critical role moving up sometimes to the level of the CEO of
the organisation.
Blue Dart Express Limited applied and found solutions to these critical demands much before
other players could even recognize their need. Through its exceptional people processes, superior
technology, and stress on quality systems over the last, almost two decades now, Blue Dart was
quick to fulfill these needs:
 The country's most reliable air and surface network offers a pre-determined delivery
schedule with close to 100% accuracy. The IT industry could plan its production with
precision and avoid expensive inventory build-up.

 Blue Dart offers the country's most comprehensive communications technology and
customer software to support critical supply-chain distribution demands.
 The country's only express service provider with a dedicated fleet of five freighters (five
Boeing 757s) ensures that packages are flown to their destinations overnight. These
freighters offer capacity and volumes not available with any other carrier in the domestic
air space.
 Retrieval of signed delivery records posed the industry's most intriguing problem. Blue
Dart was quick to understand this requirement and put in place a 100% retrieval system.
Blue Dart not only handles large volumes and oversize packages overnight - it also provides the
industry with status of their shipments and retrieves such records as are necessary for billing. The
entire cycle has been considerably shortened, enabling the industry to achieve healthy
bottomlines.
Shipping Tools:
Use the following tools to simplify your shipping process:
(a) Location Finder: Find the service locations of Blue Dart as well as the Blue Dart
counter located closest to you. You may search by city, or pin code to find one of over
36,669 locations serviced in India, Nepal, Bangladesh or Bhutan or in more than 220
countries and territories worldwide.
(b) Transit Time Finder: Check the transit times for your domestic and international
shipments, and for the various services offered by Blue Dart to help you identify the
service that meets your requirements.
(c) Price Finder: Calculate your shipping costs for your domestic and international
shipments by using our Price Finder. If you are a regular customer in need of customised
pricing Contact Blue Dart.
(d) Service Guide: Use our Service Guide to help you select the service that best
meets your business requirements.
(e) Schedule a pickup on-line from anywhere in the world.

Blue Dart’s Temperature Controlled Logistics. (TCL)
We have developed a range of superior Temperature Controlled Solutions to meet your specific
needs. These solutions are backed by extensive and reliable express distribution, dry ice supplies
including free top-up replenishments, real-time shipment status information, regulatory
clearance, validation services and project management. The packaging is constructed from
recyclable, environmentally-friendly and cost-effective material.
Our Temperature Controlled Logistics Solutions present a secure and validated supply chain for
your needs, integrating South Asia's leading logistics network with an innovative range of
services. Blue Dart Temperature Controlled Logistics ensures secure, validated temperature
controlled distribution of your products nationwide.

OperationalAspect of FedEx (Logistics)
FedEx Supply Chain:
At FedEx SupplyChain, we provide integrated services for customers with high-value products
or complex supply chain requirements. We carefully match each of our programs, which
leverage our vast shipping and information networks around the world, to your business
requirements to help you gain improved supply chain performance. By outsourcing these
modular and scalable solutions to us, you can focus on your core competencies, reduce costs and
improve customer service.
FedEx Critical Inventory Logistics:
Outsourcing your logistics operations can help you refocus on your core strengths. How? By
freeing up your time to concentrate on what you do best. We developed FedEx Critical Inventory
Logistics to fully support our customers' time-sensitive, high-value inventory.
FedEx Critical Inventory Logistics can help you achieve the following benefits:
 Cost savings. Skip the investment and ongoing expense associated with building and
maintaining your own supply chain infrastructure and order-management system and rely
on ours instead. Our FedEx® Global Supply Chain Manager technology can support the
worldwide movement of your most critical service parts and finished goods, as well as
provide end-to-end supply chain visibility.
 Knowledge. Keep tabs on your inventory at all times, whether it's around the corner or
around the world. See orders — from inception through proof of delivery — so your field
reps and technicians can carry less trunk stock and your warehouses less safety stock.
 Customer service. Reduce the number of shipment-status-tracking and order-placement
calls to your customer service center by accessing our global order placement, inventory
management and visibility tools.
 Market advantage. Bring your products to market faster with our globally integrated
network of FedEx stocking locations and distribution centers that provide faster access to
the markets where you need your products to be. We can also help you move inventory to
locations that best match the local, central or global needs of your business and your
customers.

 Service options. Choose from a wide range of transportation services to match your
unique requirements — from 1-hour courier pickup and next-flight-out to next-day and
second-day delivery and returns.
 Reliability. You can rely on our operational excellence, including ISO 9001 and ISO
13485 certifications and dedicated customer support teams.
 Support. Access our dedicated FedEx SupplyChain® command and control team, who
keeps watch over your orders 24 hours a day, 7 days a week until they arrive safely at
their destinations.
FedEx Fulfillment Services:
Extend your day
Enjoy late cutoff times that extend your service day by integrating our services into your daily
operations. Our centralized global distribution centers, with scalable warehouse and order
management capabilities, act as a seamless extension of your business.
Features of service
Availability to your inventory 24 hours a day, 7 days a week, 365 days a year at the FedEx
Global Distribution Center (GDC) in Memphis. It is fully temperature-controlled and monitored
with a compliant temperature recording system. End-to-end custodial control (when linked with
FedEx® shipping services).
 ISO 9001:2000 certified business processes.
 Order management and administration scaled and configured to your requirements.
 Complete management processes including pick, pack and ship; kitting; and return
services.
 Inventory administration including visibility of inbound, outbound and static inventory
within distribution centers, as well as online access to your data.
Benefits for you
 Increases your flexibility, control and response to market conditions.
 Helps cut overhead costs by outsourcing warehouse and software needs and providing a
variable fee structure.
 Limits investment and risk if you're entering new market segments.
 Increases customer loyalty and retention by improving the overall customer experience.

 Provides security and privacy.
 Improves customer communications through email, call centers, order confirmation and
order numbers for shipment-status tracking.
FedEx Healthcare Shared Network:
Looking for a cost-effective way to securely transport your “keep cold” products to wholesalers,
hospitals, clinics and retailers? The FedEx Healthcare Shared Network is a day-definite,
temperature-controlled and monitored delivery network within the U.S. dedicated exclusively to
the healthcare, pharmaceutical and diagnostics product industries. This tightly integrated network
for less-than-truckload (LTL) shipments incorporates service features that are highly valued by
your customers.

Marketing Mix of Blue Dart:
Product Mix (Service Offering):
Regional Services: In SAARC between India, Bangladesh, Bhutan and Nepal.
Type of Services offered in the regional/domestic area are discussed as follows:
1. Domestic/Regional Services:
A) Domestic Prirority
Domestic Priority 1030
A guaranteed door-to-door time-definite delivery of shipments by air the next possible business
day by 10:30 hours, targeted at time-critical business-to-business needs. This service comes with
a money back guarantee.
Domestic Priority 1200
A guaranteed door-to-door time definite delivery of shipments by air the next possible business
day by 12:00 hours, targeted at time-critical business-to-business needs. This service comes with
a money back guarantee.
Critical Express
A door-to-door express service for critical shipments such as passports, tenders, original
papers/certificates, property documents, etc across India under 32kgs per package in a secure and
safe manner.
Domestic Priority
The fastest, most reliable, door-to-door day-definite delivery service across India for documents
and small shipments under 32 kgs per package.
Domestic Priority provides a 'Next Day' delivery service to most locations in India.

B) Dart Apex
Dart Apex 1200
A guaranteed door-to-door time-definite delivery of commercial shipments by Air that require
regulatory clearances and specialized handling on the next possible business day by 12:00hrs,
targeted at time-critical business-to-business needs. Available from select cities to select cities,
this service comes with a money back guarantee. Click here for more information.
Dart Apex is a door-to-door day-definite delivery service within India for shipments weighing
10kgs. and above. It is the fastest, most efficient delivery solution for your commercial
shipments that are time-bound and are required to undergo regulatory clearances, or require
special handling.
Dart Apex offers you an economical option of an Airport-to-Door service from the major airports
of Chennai, Bangalore, Mumbai, Delhi, Kolkata, Hyderabad and Ahmedabad to all the Dart
Apex locations serviced. You may book space for your shipments through our Customer Service
and deliver your shipments to our Blue Dart Aviation Office at the related airport.
Dart Apex also offers you a further economical option of a Door-to-Airport service. You may
book your shipments at any of our locations serviced for this product to any of the major airports
mentioned above. Your Consignee would be required to collect the shipment from the Blue Dart
Aviation office at the concerned airport.
C) Dart Surfaceline
Our services are subject to our Terms and Conditions of Domestic Carriage - Dart Surfaceline,
and the liability terms incorporated therein. Please read these carefully before you avail of our
services.
Dart Surfaceline is an economical, door-to-door, ground distribution service to over 34,267
locations in India for shipments weighing 10 kgs and above.

D) Airport to Airport
Our services are subject to our Terms and Conditions of Domestic Carriage - Airport to Airport,
and the liability terms incorporated therein. Please read these carefully before you avail of our
services
The airport-to-airport service is an air freight service available on the flights operated by Blue
Dart Aviation between the airports of Kolkata, Delhi, Mumbai, Bangalore, Chennai, Hyderabad
and Ahmedabad
E) Charters
Charters are operated on an ad-hoc basis. Normally, charters have been used where timely
delivery of sensitive equipment or large loads are required. In the past, Blue Dart Aviation has
operated charters for carriage of TV Equipment for the Miss World Contest, high-value TV and
Broadcasting equipment for Cricket Matches around the country, perishable Aquaculture,
Computer peripherals and Electronics, Emergency Equipment and large inventory for JIT plants.
F) Interline
Blue Dart Aviation's current fleet consists of five Boeing 757 and two Boeing 737 freighters
(including 1 wet lease form DHL).
The bonded warehouses with customs personnel facilitate efficient transhipment of cargo within
India. This facility has enabled distribution of imports within the country and has provided
exports access to and from the gateways of international airlines. This provides international
airlines with a cost-effective option to restrict their on-line stations within India, and enhance
their marketing possibilities at off-line locations by utilizing the distribution capabilities of Blue
Dart Aviation.
Currently, Blue Dart has interline agreements signed with some of the leading international
airlines like Air Canada, Air India, Air Mauritius, Alitalia, Asiana, British Airways, Cargolux,
Cathay Pacific, China Airlines, Das Air, El Al Israel Airlines, Emirates Sky Cargo, KLM Royal

Dutch Airlines, Kuwait Airways, Polar Air, Saudi Arabian Airlines, Singapore Airlines, Sri
Lankan Airlines, Swiss Airlines, South African Airways, Qatar Airways, Kenya Airways, BMI
and Etihad Airways.
G)Smart Box
Our Smart Box services are available in air express and ground express modes subject to our
Terms and Conditions of Domestic Carriage - Dart Apex in air express mode and subject to our
Terms and Conditions of Domestic Carriage - Dart Surfaceline in ground express mode, and the
liability terms incorporated therein. Please read these carefully before you avail of our services.
Smart Box - Air Express and Smart Box - Ground Express are convenient, economic, packaging
units priced to include a door-to-door delivery service within India. The units come in 2 sizes,
10kgs and 25 kgs, and are designed to accommodate a variety of products.
H) Express Pallet
The Blue Dart Express Pallet is a convenient, flexible yet economical way to send goods within
India. It's a special wood-free palletized packaging, which can be 'built' to accommodate
shipment as small as 50kg or as large as 100kg plus.
I) Regional Services
Between India, Bhutan and Nepal.
Regional Priority services are subject to the Terms and Conditions of International Carriage -
Blue Dart, and the liability terms incorporated therein. Please read these carefully before you
avail of our services. Blue Dart offers the fastest, most reliable, door-to-door express deliveries
for your documents and packages to countries in the SAARC region through Regional Priority.
 Regional Priority: Documents (RPDX)
The most dependable and secure delivery for non-dutiable, critical and important shipments such
as legal documents and tenders. The Blue Dart Envelope provides secure and attractive
packaging for your documents, brochures and reports upto 500gms.

 Regional Priority: Non-Documents (RPDT)
Fast reliable and safe door deliveries for samples and non-commerical shipments. Currently
available between India and Nepal only.
2. International Services
Blue Dart offers DHL Express Worldwide ( DOC ), DHL Express Worldwide ( NON DOC ),
Express Easy Box 8 and Express Easy Box 6, a one-stop shipping process for reliable, time-
definite, door to door delivery of international documents and packages. The service offers
access to 220 countries and territories worldwide and the extensive, quality network of Blue Dart
and DHL.
Price Mix:
 Premium pricing
 Higher cost than other competitors
 Domestic Priority – high cost
 Blue Dart Surface line – Economy Cost
 Dart Apex – Medium Cost.
Place Mix:
 Regional branches in major cities.
 Blue dart has direct collection center as well as operating through franchisees.
 Door to Door delivery, Airport to Door Delivery, Door to Airport Delivery.
Promotion Mix:
 Business Magazines
 Newspaper
 Mobile touch points.
 Dress codes
 Advertising on electronic channels with the punch line ‘Solutions for peace of mind’
Blue Dart main focus on timely delivery to get publicity by word of mouth rather than
advertising.

Marketing Mix of FedEx:
FedEx is an American corporation that provides delivery services of couriers. This Public Ltd
Company has its network in all the major cities of the globe. Founded in the year 1998, the
company has its headquarters in Memphis, United States and its present Chairman is Fredrick W
Smith. FedEx provides fast courier services to its customers in order to retain its client base and
to gain new customers. Its chief competitors who provide them a stiff competition are as follows-
 TNT
 United Parcel Services
 DHL

Product in the Marketing mix of Fedex
1. FedEx Express®
U.S. Services (Domestic)
Get same-day and overnight options for urgent deliveries and 2-day and 3-day services when you
have time to plan. All services are supported by our money-back guarantee.
For documents and packages up to 150 lbs.
Flexible package delivery options help you control costs, schedules and delivery times.
When it's urgent:
 FedEx SameDay®. Urgent shipments delivered in just hours, depending on flight
availability. Available 365 days a year and throughout all 50 states.
 FedEx SameDay® City. Urgent shipments delivered across the city in just hours,
depending on availability, between select ZIP codes within 25 miles of the city center.
Available 365 days a year within select U.S. metro areas.
When it needs to be there the next business day:
 FedEx First Overnight®. Delivery by 8, 8:30, 9, 9:30, 10, 11 a.m. or noon the next
business day depending on the destination ZIP code. Available throughout all 50 states
(Hawaii service is outbound only). Saturday pickup and delivery available in many areas
for an additional charge.
 FedEx Priority Overnight®. Delivery by 10:30 a.m. the next business day to most areas;
by noon, 4:30 p.m. or 5 p.m. to remote areas. Available throughout all 50 states. Saturday
pickup and delivery available in many areas for an additional charge.
 FedEx Standard Overnight®. Delivery by 3 p.m. the next business day to most areas, by
4:30 p.m. to rural areas and by 8 p.m. to residences. Available throughout all 50 states
(except certain areas of Alaska and Hawaii). Saturday pickup available in many areas for
an additional charge.

When you have more time in your schedule:
 FedEx 2Day® A.M. Delivery by 10:30 a.m. in 2 business days to most areas, by noon to
some rural areas. Available throughout all 50 states, except to Hawaii. Saturday pickup
available in many areas for an additional charge.
 FedEx 2Day®. Delivery by 4:30 p.m. in 2 business days to most areas, by 8 p.m. to
residences. Available throughout all 50 states. Saturday pickup and delivery available in
many areas for an additional charge.
 FedEx Express Saver®. Delivery by 4:30 p.m. in 3 business days to most areas, by 8
p.m. to residences. Available throughout all states except Alaska and Hawaii. Saturday
pickup available in many areas for an additional charge.
For air freight shipments of 150 lbs. or more
Flexible freight delivery options help you expand your nationwide reach, regardless of shipment
size.
When it's urgent:
 FedEx SameDay® Freight. Urgent shipments delivered in just hours, depending on
flight availability. Available 365 days a year and throughout all 50 states.
When it needs to be there the next business day:
 FedEx First Overnight® Freight. Delivers your urgent freight by 9 or 10:30 a.m. the
next-business-day morning, earlier than UPS Next Day Air® Freight2. Service is Monday
through Friday, with Saturday pickup and delivery available to many major markets for
an additional charge. Available throughout all 50 states. Advance confirmation required.
 FedEx 1Day® Freight. Ideal for your urgent freight shipments. Next-business-day
delivery by 10:30 a.m. for most shipments; by noon for many others. Available
throughout all 50 states. Hawaii service is to and from the island of Oahu only. Saturday
pickup and delivery available to many major markets for an additional charge. Advance
confirmation required.

When you have more time in your schedule:
 FedEx 2Day® Freight. Choose this service for reliable freight delivery when you don't
need it there overnight. Second-business-day delivery by noon for most shipments.
Available throughout all 50 states. Hawaii service is to and from the island of Oahu only.
Saturday pickup and delivery available to many major markets for an additional charge.
2. FedEx Express®
International Services
Get fast, dependable, time-definite delivery in 1 to 5 days, to more than 220 countries and
territories, with service supported by a money-back guarantee.1
For documents and packages up to 150 lbs.
Flexible package delivery options help you control costs, schedules and delivery times.
When it's urgent:
 FedEx® International Next Flight is our fastest-possible delivery for your most urgent
shipments to and from more than 220 countries and territories. Reach major cities in just
hours depending on flight availability. Available 24 hours a day, 365 days a year.
When it needs to be there in a few days:
 FedEx International First® reaches key global markets early in the day. Delivery is in 1,
2 or 3 business days to select postal codes in 20 countries including Canada, China,
Mexico and Japan. Inbound delivery to select U.S. ZIP codes as early as 8 a.m. from
more than 60 countries in 1 or 2 business days.
 FedEx International Priority® is our most popular international service: delivery
typically in 1, 2 or 3 business days to more than 220 countries and territories. Reach
major cities in Canada and Mexico typically in 1 business day, and major cities in
Europe, Asia and Brazil by noon typically in 2 business days. You can import from more
than 220 countries and territories, too.

When you and your customers have more time:
 FedEx International Economy® is our most cost-effective choice, delivering in 2 to 3
business days in Canada, Mexico and Puerto Rico and in 2 to 5 business days to more
than 215 countries and territories. You can import from more than 90 countries and
territories, too.
For air freight shipments of 150 lbs. or more
Flexible freight delivery options help you expand your global presence, regardless of shipment
size.
When it's urgent:
 FedEx® International Next Flight is our fastest-possible delivery for your most urgent
shipments to and from more than 220 countries and territories. Reach major cities in just
hours depending on flight availability. Available 24 hours a day, 365 days a year.
When it needs to be there in a few days:
 FedEx International Priority® Freight delivers typically in 1, 2 or 3 business days to
more than 130 countries and territories. You can also import from more than 105
countries and territories. Pickup and delivery options at your door or the airport. Advance
confirmation required.
When you and your customers have more time:
 FedEx International Economy® Freight is a cost-effective choice when customers don't
need a shipment immediately. This service delivers in 2 to 5 business days to more than
130 countries and territories. You can also import from more than 60 countries and
territories. Pickup and delivery options at your door or the airport. Advance confirmation
required.

Place in the Marketing mix of Fedex
The company provides various services to its esteemed customers and handles nearly 2.4 million
of package requests per day. FedEx provides all round the clock services to its customers that are
spread all over the world in places like Asia, Middle East, Europe, Latin America, Africa and
North America.
The vehicles like the aircrafts that are at its disposal plays an important role in providing timely
and efficient services. In order to deal with the customers directly they have well-trained staff
members who are recruited as desk executives. They provide all the related information about
the parcels.
It also provides internet facilities for any bookings. It has an organized distribution channel. In
the first stage, the parcel or the product is procured from the customer. The next stage is to
supply the proper channel for the distribution of that product and this depends on the rate the
consumer finds affordable. Lastly, the product is delivered to the party efficiently and within the
allotted period.
Probably the only reason for its success if its distribution and delivery system. From the moment
the courier or the package leaves your house or your business place, you can track it to its
delivery to the end point. This is what Fedex promises and delivers. Due to its years and years of
fantastic user experience, the firm has gained a lot of brand equity because of distribution.
Price in the Marketing mix of Fedex
FedEx has adopted a premium pricing policy for the quality services rendered. Although, the
freight rates have shown a remarkable increase, the company has kept its rates mostly
unchanged. This is mainly because of the economies of scale which Fedex enjoys.
In some countries, it has kept a flexible pricing policy such as in China, in order to make inroads
in the new market and it has reduced its prices. Keeping with the flexible pricing policy it has
offered discounts and various schemes at different periods to attract the customers. It has also
provided Pick-up Facilities for the products at a reasonable additional cost thereby making
deliveries even easier. The prices vary according to the type of service provided and they have
various price packages as per the convenience of the customers.

Promotion in the Marketing mix of Fedex
FedEx has taken the help of many slogans to advertise its brand name and popularize its services.
Some of its slogans that went on to become a hit are “Our Most Important Package is Yours’,
“Be Absolutely Sure”, “Relax, its FedEx”, “We Understand”, “We Live To Deliver” and “Brown
Bailout”. Its present slogan is “The World On Time”. In the year 1981, John Moschitta Jr, shot
one of the most extraordinary ads of all times for the promotion of FedEx. This ad known as
“Fast Paced World” is one of the most watched ads even today.
FedEx has many a times used sports as a promotional medium. In the year 1989, the company
signed a deal with “Orange Bowl” and became its title sponsor. It also sponsored the basketball
team “FedEx Forum” and “The Heineken Cup” of Rugby. In 2007, it signed a deal with the PGA
Tour and became the title sponsor, “FedEx Cup”. FedEx also signed a contract with “Champ
World Car Series” and became its title sponsor from the year 1997 – 2002. FedEx became the
supporter of “NASCAR Sprint Cup”.
It has also sponsored Formula 1 related team McLaren, Benetton, Ferrari and WilliamsF1. In the
last few years for research and development purposes, the company has spent nearly five million
dollars. In below the line marketing, FedEx ensures that all of its trucks are branded by its logo
and nearest location. Outdoor hoardings are used frequently. In ATL, television ads, newspaper
ads and social media ads are most common.

SWOT ANALYSIS of BLUE DART
Strengths:
 Strong brand image and brand equity.
 Global presence amongst over 220 countries.
 Smart truck technology with "intelligent" pick-up, route planner technologies.
 Most extensive domestic network covering over 34,000 locations.
 Good advertising and visibility.
 Largest domestic player in India with a market share of 45.9% in domestic and 12.5% in
ground segment.
 Blue dart owns dedicated airline with 7 boeing aircrafts.
 Invests heavily in (I.T) infrastructure that is the key differentiator and value enabler.
Weaknesses:
 Not very well known compared to big global players.
 Local courier boys form the face of the company hence sometimes it’s a problem if they
are not trained enough.
 High fixed costs are involved.
Opportunities:
 Global expansion and better penetration.
 Increase presence in rural areas and diversification in logistic services.
 Increase of world trade in manufactured goods.
 Increasing number of E-business players in India and in world.
 Allowing of FDI in retail sector.
Threats:
 Other foreign players increasing their footprint independently in India with advance
technology.
 Rise of imitators providing similar services to Blue dart at lower cost.
 Cheap service of EMS Speed Post signaling revival of Indian Postal Service.
 Bad economic & political scenario.
 Prices of fuel can go up.
 Different regulation in different countries hindering operations.

STP Analysis of Blue Dart:
Blue Dart main competitors in India are FedEx and TNT as an international courier company and
when it comes to domestic aspect then there are many competitors like DTDC, First flight
courier, etc.
SWOT ANALYSIS of FedEx:
Strengths:
 Network in more than 220 countries and more than 290,000 employees worldwide.
 Best use of technology.
 Dependable knowledge in the delivery business.
 High investment in IT systems. And FedEx is the first in using www: tracking products in
transit.
 More than three decades of experience in logistics services and it has the largest market
share in airborne service.
Weaknesses:
 More dependence on US market.
 Significantly smaller ground market share than UPS (75%): 11% domestic through RPS.
 Since this is a competitive segment, the market share growth is limited.
 Rising Fuel Prices
 World expansion is weak compare to competitors
 Expensive compare to other services
 Many companies cannot incorporate their software
Segment Businesses with need of Express & Logistics
Target Group Manufacturing sector and organized retail sector
Positioning South Asia's number one express air and integrated transportation,
distribution and Logistics Company

Opportunities:
 To use cooperative strategies.
 Challenging competitors through mergers and acquisitions.
 Local competitors with poor service & products.
 Expand online services
 Offer larger variety of shipping services
 Increase technical services for hardware and software installs
 Increase number of World Wide Hubs
 Market with other on line companies
Threats:
 UPS is gaining ground on the domestic air freight market share.
 Rising fuel prices could impact company’s profit.
 Varying market demand.
 Vulnerable to increasing reach by major competitors.
STP Analysis of FedEx:
Segment Business that require them to deal with couriers like embassies,
stationary/office supply stores, eBay etc.
Target Group Business/professional type people who want to send packages and have them arrive
(usually) on the next business day
Positioning World's largest cargo air fleet
FedEx main competitors in USA are UPS, TNT and USPS as an international courier company.

Chapter 5: Conclusion and Recommendations
 FedEx has some benefits provided to the business organisations with something called as
FedEx Fulfillment Services where you can extend you day even after your business
working hours they are operating 24 hours with its global distribution centers.
 Similar to Blue Dart’s Express Limited service, FedEx has Critical Inventory logistics
with more benefits than Blue Dart.
 Blue Dart is only known to the Southern Asia part as such it should start concentrating on
its global presence. It should also focus on the promotion aspect as Blue dart has invested
less in in advertising.
 The pricing policy of both the companies is different where Blue Dart prices its products
for all customers having varied services for different customer needs and FedEx has
positioned its brand as a premium brand in most of the countries.

Chapter 6: Bibliography
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Available at:http://www.fedex.com/us/fedex/shippingservices/express.html#tab1.
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 Make supply chain management your competitive advantage - FedEx SupplyChain
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 Global distribution logistics and fulfillment services. (1995). Retrieved June 18,
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healthcare shared network. (1995). Retrieved June 18, 2016, from
http://www.fedex.com/us/supply-chain/services/healthcare-shared-
network/index.html
 Online business solutions from FedEx. (2011). Retrieved June 18, 2016, from
http://www.fedex.com/us/ecommerce/solutions.html
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from http://www.fedex.com/us/service-guide/prepare-shipment/packing/express-
ground/index.html
 Bluedart express ltd: Logistics. Retrieved June 18, 2016, from
http://bluedart.com/logistics.html
 Bluedart express ltd: Shippping. Retrieved June 18, 2016, from
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 Murari, K. (2013, April 29). Narendra shakya. Retrieved June 18, 2016, from
http://www.slideshare.net/krishnamurari526/blue-dart
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http://bluedart.com/ecom.html
 Marketing management strategic issues blue dart express marketing essay. (2015,
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https://www.ukessays.com/essays/marketing/marketing-management-strategic-
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 Kasi. (2011, March 16). FedEx marketing plan. Retrieved June 18, 2016, from
Marketing Plan, http://marketingmixx.com/marketing-plan-2/163-fedex-marketing-
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 Marketing mix of Fedex - Fedex marketing mix. (2015, May 7). Retrieved June 18,
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 Zigu. (2008). Blue dart | SWOT analysis | USP & competitors | BrandGuide | MBA
Skool-Study.Learn.Share. Retrieved June 18, 2016, from
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 Analysis of the strengths, weaknesses and threats of FedEx. (2015, March 23).
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 Quality-Assurance-Solutions. Fedex Swot - here is an example. Retrieved June 18,
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 Zigu. (2008). FedEx | SWOT analysis | USP & competitors | BrandGuide | MBA Skool-
Study.Learn.Share. Retrieved June 18, 2016, from
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 Inc, S. (2016). SWOT analysis federal express. Retrieved June 18, 2016, from
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