Mike Spear outlines a social media strategy for Genome Alberta to raise awareness, provide education, and position the organization as an information source. The strategy focuses on platforms like GenOmics, Twitter, blogs and newsletters to engage different audiences. Social media is seen as a fundamental shift in communication that provides new opportunities despite serving audiences with limited internet access. The goal is to connect various stakeholders through an integrated approach across multiple online channels.

1. Social Media Strategy to Deliver Results Mike Spear Director of Corporate Communications Genome Alberta

3. SysOp with CompuServe of Columbus, Ohio in the 90’s

4. Online Advisory Board member with D.C.-based BIO

5. Published in peer-reviewed journals

6. I've owned a Newton, Palm, and an iPAQ

7. Part of our National genetics and society team

9. We needed: Awareness Education Position Genome Alberta as a source of information Prepare for later

11. Strong sense of community

13. You need to be patient

14. Is there a reason for people to interact

15. Jacob George noted that Facebook Ads can distract users

16. There is a way around that and we have honed it

17. Some concerns about what Facebook were raised

19. The technology is new with better speed, reach, and scope

28. Templates, stories, layout, features, and content, can be edited on the fly. Changes take effect immediately We have stayed ahead of privacy concerns

30. Developed with Jeff Reifman of Newscloud.com with support from the Knight Foundation, U of Minnesota, and a collection of partners

32. David & Goliath

33. mspear@genomealberta.ca @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs http://www.slideshare.net or radioranch@watervalleyonline.com