Marker assisted selection can be used to accelerate genetic change for economic and production traits in cattle. It allows for more direct selection compared to phenotype-based selection alone. This can increase profitability through improved feed efficiency, carcass value, and other traits. While marker assisted selection may increase uniformity across breeds, variation is still important for adaptation to different environments. Breeders need to consider how to balance selection for market traits while maintaining breed distinctions and ability to adapt. Genomic technology can help improve the accuracy of estimated breeding values by linking DNA information to performance data.