Two of the major barriers to effective Hadoop deployments in the enterprise are the complexity and limited applicability of MapReduce. Software developers with Hadoop and MapReduce experience are in short supply, slowing big data initiatives. Faster results to a broad range of analytic scenarios require working at a higher level of abstraction, supported by new programming paradigms and tools. In this talk we present one such approach based on our experience developing a visual workbench for big data analytics on Hadoop. This approach enables data scientists and analysts to build and execute complex big data workflows for Hadoop with minimal training and without MapReduce knowledge. Libraries of pre-built operators for data preparation and analytics reduce the time and effort required to develop big data projects on Hadoop. The framework is extensible allowing the addition of new operators as needed. Due to the efficiency of the underlying dataflow framework, the run times are shortened, allowing faster iterations of discovery and analysis. Presenter: Jim Falgout, Chief Technologist, Pervasive Big Data & Analytics