Magento2 B2B
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This document discusses key differences between B2B and B2C e-commerce implementations. B2B implementations typically involve larger orders from a smaller number of customers, a longer decision-making process involving multiple stakeholders, complex pricing strategies, and a focus on building long-term relationships through recurring orders and additional services. Successful B2B e-commerce requires focusing on features that support complex ordering and catalog needs, integrating business logic and customer needs, and providing tools that help decision-makers easily evaluate and place large orders.
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This webinar discusses demystifying the customer journey map. It provides an overview of the key differences between mapping B2B versus B2C customer journeys. B2B journeys typically involve multiple personas, a lengthy sales cycle with many people involved, higher monetary value relationships, and complex customized products. B2C journeys usually involve a single persona, a shorter sales cycle and duration, a large target market, and generalizable products. Exceptions can occur for complex B2C products like mortgages and simple B2B products like office supplies. The webinar encourages participants to submit questions and provides resources on customer journey mapping from GetFeedback.
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Magento2 B2B
- 2. B2C vs B2B ● Smaller pool of audiences ● Avg. order value is bigger ● Decision making process ● More stakeholders ● Long-term relationship ● Detailed services ● Recurring orders ● Private pricing
- 3. B2B IMPLEMENTATION Consumer Retailers Manufacturers Agents / Brokers Wholesalers or distributors B2C IMPLEMENTATION Implementation ● Huge catalogs ● Payments via invoices/credit ● Large orders ● Complexity ● Pricing Strategies ● Product types ● Shipping
- 4. Pricing Strategy Catalog Structure Persona’s Integrations Experience Order Flow Business Logic B2B pricing can get a little more complex compared to B2C pricing structures B2B eCommerce = Focus on features Merge your business logic with customer segments’ needs. Different customer segments and scales of businesses. "Speak" to them without alienating audiences In B2B sales, you need to provide the decision-maker with all of the relevant materials and informations needed to make an educated decision at any step The key to B2B eCommerce is to make it easy for users to login and re-place orders. Concentrate on this. Pay attention to your integration plan
- 5. THE Mo Ve On hig of visi An exc increa Custom catalogs for each user group personalise your customer experience Order Quote & Approval customer quoting & price negotiations online Company Credit payments via credit, balance etc. Requisition lists easy creation of multiple product lists Quick Order with sku search multiple sku and process faster Account Management shared accounts, company structure, permissions etc. Magento B2B Features + Magento Commerce features, such as: 1. Loyalty 2. RMA 3. Segments 4. Private Promotions etc.
- 6. Enhanced promotion messages for expired promos convert them into fast decision makers Reminder messages for product lists every x days first steps for a recurring model Customer sales activity help them recognize their needs and suggest them tailor-made promos Allow Edit Order in frontend huge orders = mistakes, allow them to react for limited time *(unpaid orders) Detailed pricing on cart page quick item analysis > less doubts > faster purchase Advanced Customer Dashboard transform client area into a toolbox Extend it more? Game Changer! out of the box
- 7. So, what’s next? Only Adobe knows :)
- 8. www.mageguide.com | (30) 2111 822 777 | info@mage.guide Thank you!