Magento is an open source eCommerce platform launched in 2008. It provides features such as multi-store functionality, third party application integration, SEO friendly stores, multiple payment gateways, and sales reporting. The latest version (1.9) includes improvements such as responsive design, address checkout, security enhancements, and fixes for promotional pricing and payments. Magento is widely used due to its flexibility, scalability, and user-friendly admin interface.

1. Magento is an Open Source eCommerce
Web Application that was launched on
March 31, 2008. Magento was built using
parts of the Zend Framework.
What is Magento ?

2. Benefit of Using Magento eCommerce Development
- Offers Multi-Store Functionality using Single Admin
- Extension to integrate Third Party Application
- SEO Friendly eCommerce Store Development
- Multiple Payment Gateway Method
- Easy to manage Product, categories, invoice, orders
- Track your Sales Report

3. Choose for Magento
- Magento Developer has around 6+ year of Experience
- 5 years of Successful Experience in e-Commerce Development
-Widely Adopted e-commerce platforms Magento is the most
leading e-commerce cart with over 43% of e-commerce websites.
-Magento is one such e-commerce platform that is highly Flexible and
scalable platform and it can easily handle the very huge
traffic volume as well.
-User-friendly in admin and frontend

4. -Magento Customization
-Magento Shopping Cart Development
- Magento Module Development
-Magento Theme Design & Development
-Magento Support & Maintenance
-PSD To Magento Development
Core Services In Magento Development:

5. Magento regular Improvement
-Magento version upgrade
-Regular enhancement of features
-Improvement of performance
-Future flexibility analysis and development

6. Magento New Feature in 1.9 version
-Customers can no longer apply a coupon from an inactive shopping
cart price rule to a purchase.
-Customers using a smartphone or other small viewport can expand
subcategories in the web store that uses the new responsive theme.
-PHP 5.4, which provides better performance and more efficient
memory usage
-The Zend Framework has been upgraded to version 1.12.3
-Magento EE 1.14 supports Apache Solr versions up to 3.6.2

7. Magento New Feature in 1.9 version
-Responsive Web Design
• You can get a tablet and smart phone friendly responsive site in
about half the time as before, speeding time to market and
freeing up resources for other projects.
• Your responsive site makes you better able to participate in the
fast growing mobile commerce space, and gives you the ability to
more easily adapted to new opportunities and less expensive to
maintain. A responsive site also offers potential search engine
optimization (SEO) benefits from using Google's preferred
approach to mobile-optimizing sites.

8. Magento New Feature in 1.9 version
- Multiple address checkout
- Popular search terms page
- Site map
- My Account—Billing Agreements
- My Account—Recurring Profiles
- The gift registry
- Multiple wish lists
- Place order by SKU
- E-mail templates
- Tags
- Gift registry
- Captcha

9. Magento New Feature in 1.9 version
-Cross-Border Trade
• Cross-border trade (also referred to as price consistency) was
added to support European Union (EU) merchants who want to
maintain consistent prices for customers whose tax rates are
different than the store tax rate.
• Merchants operating across regions and geographies can show
their customers a single price. Pricing is clean and uncluttered
regardless of tax structures and rates that vary from country to
country.

10. Magento New Feature in 1.9 version
-Checkout Improvements
• You can change the quantity of items in your mini shopping cart or remove items
without refreshing the page because we use Ajax to make those updates.
• Bill Me Later is now a payment option in checkout. Customers get six months to pay—
you get paid up front. You are not charged when customers choose Bill Me Later, and
only pay your normal PayPal transaction fee.
• We estimate having Bill Me Later results in 18% more sales, about one-third of which
results from the six months same-as-cash payment option. (Bill Me Later is a PayPal
service.)
• Retry with alternative financial instrument in PayPal upon credit card processor failure.
• Improve the PayPal Express checkout experience by eliminating the following steps in
the checkout process:
• The order review page can be enabled or disabled. (The order review page displays after
the customer logs in to PayPal.)
• Eliminate the necessity of clicking Update Order before Place Order.
• You can use a widget in the mini shopping cart.

11. Magento New Feature in 1.9 version
-Security Enhancements
• Addressed a potential cross-site scripting (XSS) vulnerability while
creating configurable product variants.
• Addressed a potential security issue that could result in displaying
information about a different order to a customer.
• Users can no longer change the currency if the payment method
PayPal Website Payments Standard is used.
• Removed an .swf file from the Magento distribution because of
security issues.
• Improved file system security.
• Enhanced the security of action URLs, such as billing agreements.
• Addressed a potential session fixation vulnerability during checkout.
• Improved the security of the Magento randomness function.

12. Magento New Feature in 1.9 version
-Web Store and Shopping Cart Fixes
• A customer can update quantities of items in their mini shopping cart from their My
Account page.
• The Minimum Advertised Price pop-up works properly in the web store. When the customer
clicks Click for price, the price displays as expected.
• The "customer since" date is correct.
• Switching stores when viewing a product with store-scoped URL keys works as expected.
• Setting System > Configuration > CATALOG > Inventory, option Display Out of Stock
Products to Yes no longer causes all products to appear as out of stock.
• Entering accented characters in the zip code field during checkout results in a validation
error instead of an exception message.
• Gift card codes are sent only after an item is purchased.
• A customer who attempts to log in as another customer with incorrect credentials is denied.
• Resolved issues with applying a 100% discount to an order.
• Customers are no longer redirected to the home page when they have permission to view a
category.
• Discount amount displays correctly for products with custom options.
• Issues with placing PayPal Payments Advanced or PayPal Payflow Link orders using Internet
Explorer 9 have been resolved.

13. Magento New Feature in 1.9 version
-Promotional Price Rule Fixes
• Shopping cart price rules apply properly to grouped products.
• Two catalog price rules applied to the same product work properly.
• The setting Stop Further Rules Processing is honored.
• A user with read-only privileges in the Admin Panel cannot save
changes to a price rule.
• Applying a shopping cart price rule does not display an exception.
• Coupon codes apply only to products eligible for the price rule.

14. Magento New Feature in 1.9 version
-Administrative Ordering, Invoicing, Credit Memo Fixes
• An administrative user with access to only one website from which a product was
deleted no longer sees a stack trace when attempting to create an RMA for that
product. In other words, after a customer placed an order for a product on
Website1, an administrator with privileges to all websites removes the product.
Later, when an administrator with access to only Website1 attempts to create an
RMA for the deleted product, that administrator no longer sees an error message;
instead, they see an expected Access Denied message.
• Resolved an issue with incorrectly calculating the amount of an invoice when some
items were discounted by a shopping cart price rule.
• Credit memo amount is calculated correctly when processing a partial invoice with a
discount.
• Making comments in a credit memo no longer returns items to stock. (Prerequisite:
an administrator set System > Configuration > CATALOG > Inventory > Product
Stock Options, option

15. Magento New Feature in 1.9 version
-Payment Method Fixes
• If guest checkout is disabled, a customer must log in to check out with
PayPal Express.
• Eliminated errors in the logs when an administrator clicks System >
Configuration > SALES > Payment Methods.
• You can now use New Zealand dollars as the base currency with the
eWAY Direct payment bridge.
• Store credit is applied correctly when using Website Payments Pro
Hosted Solution.
• If the merchant country is Germany (DE), disabled guest checkout for
the express checkout method and PayPal Website Payments Standard

16. Thank you
From
Sourav Mondal