PowerPoint presentation

1. A FEASIBILITY STUDY ON RHODE
ISLAND
Email: maribelmolina206@gmail.com
Contact #: 09197357833
Student: Maribel Molina
BSAB-3A
Instructor: Robert Valler

2. 1.0 INTRODUCTION
Eggscellence Farm in Milagros, Masbate, Rhode Island chicken offer a reliable
opportunity for sustainable egg production known for their adaptability, resilience, and high
egg-laying capacity, Rhode Island chicken are ideal for both small and large scale farming
with the steady demand for eggs due to their affordability and nutritional value, investing in
Rhode Island egg production can be a profitability and sustainability business.
However, the regions ability to produce eggs sustainability is threatened by a
number of issues. Market competition, disease outbreaks, climate concerns and variable feed
prices are some of the challenges farmers confront, and they all have an impact on their
profitability and productivity. The purpose of this study is to investigate the advantages and
disadvantages of Rhode Island egg production in Milagros, Masbate providing information to
assist farmers and other stakeholder in creating sustainable poultry farming plans.
According to Oluyemi and Roberts (2000) Rhode Island chicken can produce 250-
300 egg per year. They are resilient and adaptive, which makes them ideal for a range of
farming environments They are a popular choice among poultry farmers due to their strong
egg-laying capacity and decreased sensitivity to illnesses. Chicken ready to lay at age of 18-
20 weeks.
Additionally, Based from the data gathered from Philippine Statistic Authority (PSA)
Chicken egg production in the first quarter of 2018 increased by 7.42 percent, Egg production
from layer chicken comprised 84.03 percent of the estimated 130,549 metric tons total egg
production and the remaining percentage came from native chicken. Based from this, there is
a huge potential of elevating the share of organically produced chicken egg since organic
production in the Philippine is still considered in its infancy stage.
1.1 PROJECT RATIONALE
The proposed project Eggscellence production project in Milagros, Masbate aims to
develop a sustainable chicken focusing on Rhode Island breed. Enhancing local egg
production will help the agricultural economy and create livelihood opportunities for the
community.
Market potential – In the Philippines, both urban and rural areas continually have strong
demand for eggs, which are considered a staple item. The demand for a consistent local egg
supply is rising along with Masbate’s population by producing eggs locally in Milagros,
reliance on imports from other provinces will be lessened. Moreover, with its proximity to
larger urban centers, the farm has the chance to reach a wider audience.

3. Challenges mitigation and strategies- Like any agricultural venture, the production faces
like disease outbreaks and extreme weather condition. This can be mitigated by making the
right infrastructure investments, maintaining hygiene standard and making sure that
vaccination carried out on schedule. However, the Rhode Island breeds along with efficient
farm management, will provide a competitive edge and help build customer loyalty.
Environmental and sustainability considerations- Sustainability is a key focus of this
project. By adopting responsible waste management practices such as composting poultry
waste into organic fertilizer. To prevent disease outbreaks and maintain biosecurity, street
hygiene protocols and regular vaccination programs will be implemented. These measures
will protect the poultry stock and ensure consistent egg production.
1.2 BACKGROUND AND PURPOSE OF THE STUDY
Originating from Rhode Island and Massachusetts in the 1840’s, The Rhode Island
Red breed is an iconic chicken in America. They can cross between a malay and a brown
leghorn. They have non-feathered feet and are large sized breed of chicken. Rhode Island Red
are good egg layers. They lay a large light brown eggs. These eggs are your classic brown
eggs in color. Hens will lay up to 5-6 eggs a week (up to 300 a year) making them a great
layer for a multipurpose bird. Hens will start laying egg around 18-20 weeks with adequate
diet light and calcium. The RIR lifespan is 5-8 years if well take care of.
The Rhode Island egg production project aims to support and expand the local egg
industry by enhancing production efficiency, ensuring sustainability and meeting consumer
demand. With a growing interest in locally sourced food, the project seeks to strengthen the
supply chain, provide economic opportunities for farmers and contributes to food security in
the region.
2.0 MARKETING ASPECTS
Egg production aiming on its sales and competitiveness through marketing. It efficiency with
the applied strategy. The goal of this production is to expand into the areas of Milagros,
Masbate and study the marketing efforts that will be used to the target market customer of
Rhode Island egg is everyone who will want to buy the product, usually eggs are sold to
wholesalers. However,They are sold directly to retailers and institutional such as restaurants,
bakeries and canteen.
To effectively market this product, the applied marketing sales strategy are through
with the use of signage, Facebook page.
2.1 Market Assessment

4. To determine the past demand and supply gap for eggs in Milagros, Masbate, we
analyzed historical data from local market and government agricultural reports, market
research and surveys from poultry farmers and retailers.
The produced egg of the farm will be distributed mainly on the local public market egg
retailers. To maximize and spread the distribution of the produce, saturation team will also be
deployed to deliver the goods on sari-sari stores and satellite markets of different barangays
and also to different school canteens in order not only to gain profit but also to promote and
establish popularity of the product.
Estimated past demand for past 10 years for egg production in Milagros, Masbate
Table 1:
Year Population
(estimated)
Average egg
consumption per
person/year
Estimated total
demand (dozens)
2014 50,000 150eggs (12.5dzn) 625,000dzn
2015 52,000 155eggs (12.9dzn) 670,000dzn
2016 54,000 160eggs (13.3dzn) 718,200dzn
2017 56,000 165eggs (13.8dzn) 772,800dzn
2018 58,000 170eggs (14.2dzn) 823,600dzn
2019 60,000 175eggs (14.6dzn) 876,000dzn
2020 62,000 180eggs (15dzn) 930,000dzn
2021 64,000 185eggs (15.4dzn) 985,600dzn
2022 66,000 190eggs (15.8dzn) 1,042,800dzn
2023 68,000 195eggs (16.3dzn) 1,108,400dzn
Note: From 2014 to 2023 demand increased from 625,000 to 1,108,400 dozen eggs per year.
To present the demand for eggs in Milagros, Masbate, we analyzed historical
consumption trends population growth and national per capita egg consumption businesses.
Present demand for egg production in Milagros, Masbate for present 10 years
Table 2:
Year Population
(estimated)
Average egg
consumption per
person/year
Estimated total
demand (dozen)
2015 52,000 155eggs (12.9dzn) 670,000dzn
2016 54,000 160eggs (13.3dzn) 718,200dzn
2017 56,000 165eggs (13.8dzn) 772,800dzn

5. 2018 58,000 170eggs (14.2dzn) 823,600dzn
2019 60,000 175eggs (14.6dzn) 876,000dzn
2020 62,000 180eggs (15dzn) 930,000dzn
2021 64,000 185eggs (15.4dzn) 985,600dzn
2022 66,000 190eggs (15.8dzn) 1,042,400dzn
2023 68,000 195eggs (16.3dzn) 1,108,400dzn
2024 70,000 (estimated) 200eggs (16.7dzn) 1,169,000dzn
Note: The demand for eggs has steadily increased due population growth and rising per
capita egg consumption. From 2015 to 2024 egg demand has growth from 670,800 dozen to
approximately 1,169,000 dozen per year. This data source from Municipal Agriculture Office
of Milagros, Masbate.
Future demand for egg production in Milagros, Masbate for future 10 years
Projected future demand (2025-2034)
Table 3:
Year Estimated
population
Average egg
consumption per
person/year
Projected total
demand (dozen)
2025 72,000 205eggs (17.1dzn) 1,231,200dzn
2026 74,000 210eggs (17.5dzn) 1, 295,000dzn
2027 76,000 215eggs (17.9dzn) 1,360,400dzn
2028 78,000 220eggs (18.3dzn) 1,425,400dzn
2029 80,000 225eggs (18.8dzn) 1,504,000dzn
2030 82,000 230eggs (19.2dzn) 1,574,400dzn
2031 84,000 235eggs (19.6dzn) 1,646,400dzn
2032 86,000 240eggs (20dzn) 1,720,000dzn
2033 88,000 245eggs (20.4dzn) 1,795,200dzn
2034 90,000 250eggs (20.8dzn) 1,872,000dzn
Note: To projected the future demand for eggs in Milagros, Masbate we used trends in
population growth, rising awareness of eggs as an affordable protein source and growing
market demand from businesses. The demand for egg is expected to grow from 1.2 million in
2025 to nearly 1.9 million dozen in 2034.
Past Supply of egg production in Milagros, Masbate (2014-2023)

6. Table 4: Estimated past egg supply (2014-2023)
Year Estimated local
poultry farms
Estimated egg
production per/year
(dozens)
Estimated supply
coverage (%)
2014 5 400,000dzn 64%
2015 5 420,000dzn 63%
2016 6 450,000dzn 63%
2017 6 480,000dzn 62%
2018 7 520,000dzn 63%
2019 8 570,000dzn 65%
2020 9 620,000dzn 67%
2021 10 680,000dzn 69%
2022 11 750,000dzn 72%
2023 12 820,000dzn 74%
Note: The supply of eggs in Milagros, Masbate is influenced by local poultry farms, backyard
egg producers and egg imports from neighboring provinces. The number of poultry farms
increased from 5 in 2014 to 12 in 2023 leading higher egg production.
Present supply of egg production in Milagros, Masbate (2015-2024)
Table 5: Estimated present egg supply (2015-2024)
Year Estimated local
poultry farms
Estimated egg
production per
year/dozens
Estimated supply
coverage (%)
2015 5 420,000dzn 63%
2016 6 450,000dzn 63%
2017 6 480,000dzn 62%
2018 7 520,000dzn 63%
2019 8 570,000dzn 65%
2020 9 620,000dzn 67%
2021 10 680,000dzn 69%
2022 11 750,000dzn 72%

7. 2023 12 820,000dzn 74%
2024(present year) 13 900,000dzn 77%
Note: The local supply of eggs in Milagros, Masbate comes from commercial poultry
farms backyard growers and egg imports from nearby provinces. The number of egg
producing farms has increased from 5 in 2015 to 13 in 2024, showing growth in local
Production supply covering only about 77% in 2024, meaning Milagros still imports egg
from other province.
Future Supply of egg production in Milagros, Masbate (2025-2034)
Table 6: Projected future egg supply (2025-2034)
Year Estimated local
poultry
Estimated egg
production per year
(dozens)
Estimated supply
coverage (%)
2025 14 980,000dzn 80%
2026 15 1,050,000dzn 81%
2027 16 1,120,000dzn 82%
2028 17 1,250,000dzn 84%
2029 18 1,280,000dzn 85%
2030 19 1,360,000dzn 86%
2031 20 1,450,000dzn 87%
2032 22 1,540,000dzn 89%
2033 24 1,640,000dzn 90%
2034 26 1,750,000dzn 93%
Note: The future supply of eggs in Milagros, Masbate depends on the growth of local
poultry farms improvement in production efficiency and investment in the poultry industry.
Local egg supply is expected to grow from 980,000 dozen in 2025 to 1.75 million dozen by
2034. Historical growth rates of local poultry farms.
2.1.2 Competitor Analysis
RIR egg production in Milagros, Masbate we have compete from the several
forms in the area such as, “Man farm” (Mapili, Milagros), “Butalid farm” (Milagros,
Masbate) and “Winter's farm” (Cayabon, Milagros).
For the price, it depends upon the sizes of egg For Peewee: 6:00, Small: 7:00,
₱ ₱
Medium: 8:00, Large: 9:00 and for Extra large: 10:00 per pieces.
₱ ₱ ₱
Distribution strategy is Business to Business and Business to consumers and
promote this product using Online selling.
2.1.3 Consumer/ Client Analysis

8. We need to understand our target market helps optimize sales, pricing and
distribution. Food Business like restaurants, bakeries and catering services buy in bulk and
require fresh, reliable supplies, offering wholesale discounts, consistent delivery and supply
contracts ensures long term partnership and etc.
2.2 Market Prospect
Based on market assessment, Rhode Island Red (RIR) egg production in Milagros,
Masbate, shows strong potential due to the breed’s high productivity, cost-efficiency and the
growing local demand for eggs.
Rhode Island Red produces 93-95 eggs per hen by the 40th week, ensuring high output.
With proper planning, market engagement, and efficient farn management Rhode Island Red
production in Milagros, Masbate can be a profitable Agribusiness.
2.3 Marketing Program
It is rivalry among businesses that offer similar goods or resources or that aim to
attract the same consumer base. Through business competition it helps your business to
identify customer need and also it helps this to encourage the organization or the business to
innovate my strategies and improve my products or creative, revolutionary ways to increase
revenue and gain an advantage in the market place. Therefore, since I am the owner or the
manager must think or do something new to their business or to their product.
2.3.1 Product feature/Design
Organic Eggscellence farm will be packed in paper egg trays since Pilipino promote
environmental sustainability hence plastic is not an option. Normally, a tray of egg contains
30pcs of eggs but the farm will create an option in terms of packaging. Retailers and
consumers may choose between 1dozen and 1tray packaging. Labeling will be made of
environmental friendly materials such as paper or recycled board.
2.3.2 Pricing Scheme
The proponent will sell the product at a slightly lower than that of the current supplier
since less transportation cost is a huge aspect to consider. The current price is at Php10 per
each and will be sold by the proponent for Php72, Php84, Php96, Php108, and Php120 per
dozen of peewee, small, medium, large and extra large sizes respectively, or Php180, Php210,

9. Php240, Php270, and Php300 sizes respectively. It will be sold on cash, consignment or one-
up one-down basis.
2.3.3 Promotion and Advertisement strategies
The product will be promoted through proper labeling and tagging to make it eye
catching to prospected retailers and consumers. Online selling and tarpaulin will also be
provided which will serve as additional type of promotion.
2.3.4 Product Distribution strategies
The product distribution of egg production in Milagros, Masbate involves multiple
channels, ensuring egg reach consumers efficiently while maintaining quality and freshness.
The product will be distributed by Business to Business and Business to Consumer.
Market Distribution Channel:
Figure1.
2.3.5 Target market share and profit objectives
Target market is a demographic of customer who have been identified as potential
buyers of a company’s goods. The target consumer of poultry egg is everyone who will want
to buy the product, usually eggs are sold to wholesalers.
3.0 TECHNICAL ASPECTS
The produced egg will be sorted according to the standard sizes of a regular table
egg from peewee to extra-large. The color should white to brown and possess a
characteristics that the shell is thick and sturdy. It should be free from cracks, blood and
manure stains. These characteristics will presume that the product and the farm strictly follow
being stated in the organic agriculture program.
The organic egg production farm will use a variety of good laying hens and are
also capable producing meat as well like the Rhode Island Red. It will follow the ratio of 1
rooster for every 10 hens to maximize the productivity of the flock. The chicks will came
from the local poultry breeding farm around the Masbate. It will be purchased for P 50.00 per
piece.
PRODUCER RETAILER
CONSUMER

10. 3.1 Plant/Farm Description and Location
The production area of the farm will be at Milagros properties along National
highway in purok pasayan. The total land area is approximately 1 hectare planted different
industrial and fruit bearing tress. The area will have an space provided for the chicken houses
and also for the different forages that has to be developed for ranging flock.
Moreover, buildings will compose of 1 unit intended for the office and display
area, 1 unit for the egg storage and sorting area, 5 units of chicken house that will
accommodate 1,320 heads each house. The office and display area will measure 20 sqm,
while the storage area will measure 40 sqm. On the other hand, each chicken house will
measure 500 sqm. ft. in order to accommodate the number of birds using the ratio of 1:10
Birds nest, feeding and water through made of indigenous materials will be provided around
each every house to facilitate comfortable egg laying and feeding of the hens.
Figure 2. Proposed map of the project location
CR
DISPLAY AREA OFFICE
Figure 3. Proposed lay out of office and display building
Final storage area

11. Egg sorting & grading area
Egg cleaning and grading area
Figure 4. Proposed lay out of egg sorting and storage building
CHICKEN HOUSE
Figure 5. Proposed lay out of chicken house
3.2 Product(s) schedule
Egg collection will be done annually everyday from their nest 10:00Am-1:00Pm.
After egg collection, egg sorting will immediately follow. It will done by indirect employees
from the community. Egg sorting scale will be accurate and reliable. After egg sorting and
grading, egg will be stored at the egg storage area before it will be delivered to the market
and to the different costumers. First-in first out strategy will be applied to avoid spoilage of
the produced egg.

12. Feeding management and schedule of egg collection and sorting will be shown in the next
chart.
Table: 7
Activities Morning Afternoon
6 7 8 9 10 11 12 1 2 3 4 5
Feeding & watering of
chicken
Letting out for grazing
Chicken house cleaning
Egg collection
Data recording
Taking the chickens back to
their houses
Mortality rate:
The mortality rate for poultry production well- managed farms ranges from 2% per month..
Estimated mortality rate for 6,600 chickens (including roosters)
Month Starting
population
Monthly mortality
(2%)
Remaining Birds
Month 1 6,600 132 6,468
Month 2 6,468 129 6,339
Month 3 6,339 127 6,212
Month 4 6,212 124 6,088
Month 5 6,088 122 5,966
Month 6 5,966 119 5,847
Month 7 5,847 117 5,730
Month 8 5,730 115 5,615
Month 9 5,615 112 5,503
Month 10 5,503 110 5,393
Month 11 5,393 108 5,285

13. Month 12 5,285 106 5,179
Total(annual) –––– 1,421 5,179 remaining birds
Factors affecting mortality rate
 Climate & Environment
Ratio proportion:
This table that shows how different flocks sizes translate into numbers of roosters, hens
daily egg production, and expected fertilized eggs.
Total birds Groups
(1R:10H)
#of hens #of roosters Daily egg
production
Est.egg
production
(80%-90%
rate)
11 1 10 1 10 8-9
110 10 100 10 100 80-90
1,100 100 1,000 100 1,000 800-900
6, 600 600 6,00 600 6,600 5,280-5,940
Note: The total birds column includes both hens and roosters. In the 6,600 birds scenario,
maintaining the 1:10 ratio means there are 600 rooster and 6,000 hens.
Production capacity
With the minimum laying percentage of 50 percent on the first month of laying
production. The daily egg production of 6,000 hens will be 3,000 per day or a total of 90,000
per month. Laying percentage increases as the hens mature to about 80 percent or a maximum
production of 4,800 eggs per day or a total 144,000 per month which is also equal to 1,
726,000 egg annually.
Suggested production capacity takes into account the existing needs of local public market
and the projected requirements of the consumers.
Chicken stocks
The 6,600 day old chicks will be provided by the local breeding farm in Milagros,
Masbate. Upon arrival in the farm, they will be grown and managed according to the
management practice approved by the Philippine National Standard on Organic Agriculture
(PNS-OA) of chicken until they reach the age of puberty. They will be given a self
formulated feed and supplements according to the requirement of their physiological age.
Feeding Management

14. When the flock reaches the age of puberty, They will be managed according to the stated
management practice in the PNS-OA on Organic chicken for egg production. They will be
housed at night giving them self-formulated organic feed and supplements while they will be
allowed to forage on grass, insect and grubs during that day. Water will always be available
all the time.
Table:8
Age Nutrition
Starter feed 0-6 weeks 18-20% protein
Grower feed 6-20 weeks 16-18% protein
Layer feed 20 weeks + 16% protein high (3.5-4.5)
3.3 Production Proce(es)
The production process of the study will compose of the process in establishing
the building and its facilities, the source and management of the stocks, its feeding
management and the collection and sorting of the produced eggs.
Table 9: Chart of projected activities
Activities J F M A M J J A S O N D
Building construction and
forage plantation
establishment
Farm area cleaning and
sanitation
Procurement and arrival of
day-old chicks
Chicks brooding
Chicks to pullets
maintenance
Pullets maintenance and
allowing to graze on free
range area
Ready to lay feeding and
grazing
Egg collection, grading and
sorting
Marketing

15. 3.4 Fixed Assets and Facilities
The construction of concrete semi-monitor type of building, monitor type egg sorting
and storage building and the five gable-type made of indigenous materials chicken house will
be handled by local contractors and carpenters while the facilities such as the water source
and electrical requirements will be carried out by local specialist in the fields.
The following are the estimated cost needed in establishing the buildings and fences.
Table :10 Projected cost of the Building, fences and labor
Building Quantity Est. unit cost Total cost
Office/Display 1 500,000.00 500,000.00
Storage/Sorting 1 700,000.00 700,000.00
Chicken Houses 5 200,000.00 1,000,000.00
Fence 1 200,000.00 200,000.00
Labor (contructions) 10 500 5,000.00
Total 2,405,000.00
₱
Assumption:
Labor cost was calculated with an average rate of 500 pesos per day for every worker
and they will work for 8 hours a day for 52 days.
3.5 Raw Materials and Other key inputs
The raw materials needed to establish the building of the chicken are highly available in
the locally and nearby barangays since it is only be made of indigenous materials such as the
following:
 Palm tress for the post
 Coco lumber for the frame
 Bamboo for the walls and nest
 Nipa for the roofs
The equipment machineries and tools that will be used in the production of organic egg
will vary depending upon the planned production volume of the producer. New business
venture or small scale operation may use cheap but may have short life span. However, as the
business grows, heavy duty equipment may be necessary.
The required equipment and tools for the production of organic egg are as follows:

16. Table :11 List of Equipment and tools
Items Life span
(years)
Quantity Unit cost Total cost
Delivery vehicle (multicab) 5 1 200,000.00 200,000.00
Furniture & Fixtures (Table,
chairs and storage cabinets)
5 1 set 20,000.00 20,000.00
Egg sorting scale 5 10 500.00 5,000.00
Egg trays 1 month 1,000 3.00 3,000.00
Collecting baskets 0.5 20 100.00 2,000.00
Cleaning materials 0.5 3 sets 100.00 3,000.00
Miscellaneous 1 month 5,000.00
Total 238,000
₱
Utilities
Electricity will be provided by the local electric cooperative which is MASELCO but
there is a high potential of conversation to renewable power source in the future. Moreover,
water will come from the deep well pump.
The estimated consumption of electricity per year is Php 120,000 or Php 10,000 per month
while fuel is estimated to have a consumption of Php 5,000 in 15 days consumption of the
delivery vehicle.
Cost of Electricity and Fuel
Utilities Cost month Cost year Sources
Electricity 10,000.00 120,000.00 MASELCO
Fuel 10,000.00 120,000.00 Gasoline Station
Total 20,000.00
₱ 240,000.00
₱
On the other hand, the materials for the construction of the water facility are made up of the
following.
Table:12 Cost of materials for water facility
Materials Unit Quantity Cost per
unit
Total cost
#3 steel pipes Pieces 4 1,200.00 4,800.00
Electric pump Pieces 1 12,000.00 12,000.00
Water tank Pieces 1 4,000.00 4,000.00
#0.75 PVC pipes Pieces 100 60.00 6,000.00
Water hose Meter 150 40.00 6,000.00
Labor (for water facility
only)
Manpower 10,000.00 10,000.00
Total 45,800.00
₱ ₱45,800.00

17. While cost of electrical requirement were included in the budget provided in establishing the
building in the farm. The materials needed are also available in the local market.
3.6 Waste Disposal System
The proper waste management impacts environmental sustainability, biosecurity,
and overall farm efficiency.
3.7 Other Information

18. 4.0 ORGANIZATION AND MANAGEMENT ASPECT
This involves planning, resource allocation, labor management, record keeping and
biosecurity.
4.1 Management during the pre-operating period
Managing the pre-operating period of egg production is crucial for ensuring a healthy
and productive flock.
1. Housing preparation
 Clean and disinfectant the poultry house before introducing pullets.
 Ensure proper veterinarian, lighting, and temperature control.
2. Chick and pullet selection
 Choose the right breed on production goals.
 Brooding and early rearing management
 Offer clean, fresh water at all times.
 Implement a vaccination and deworming program.
3. Lighting program
 Follow a controlled lighting program to regulate growth and sexual maturity.
4. Nutrition and feeding
 Use phase feeding to support growth and development pre-lay feeds,
5. Weight monitoring and record keeping
 Keep records of feed consumption, mortality, vaccinations, and general flock
performance.
6. Transition to laying phase
 Introduce layer feed (with 3.5-4% calcium) 1-2 weeks before laying.
 Gradually increase lighting to 14-16 hours per day to stimulate egg
production.
4.2 Management during the pre-operating period
4.2.1 Organization and management aspect
In business organization there are basic categories which is the sole proprietorship,
partnership and corporation and the type of business that the proponents choose is sole
proprietorship in which it based on the proponent respondents. A sole proprietorship is a
business structure owned by an individual who’s generally has full content and authority over
the business. A sole owner of a business, is responsible for a day-to day activity, and liable
for all the debts and losses of the business.

19. 4.2.2 Organizational Set-up
The cooperative relationship between the employee and the owner is referred to as the
organizational structure. The organizational structure is made up of the owner, who also
works as the farm supervisor, poultry caretaker, veterinarian and sales marketing officer. The
owner will initially be in total charge of the business operation and finances, acquisition,
management and up keep of new accounts will be the owner’s responsibility. Direct sales
marketing and all other operation duties required to run this business successfully will be
within the ownership’s control. The owner will supervise all business decisions. Additionally,
the proprietor will hire the production staffs to manage the eggscellence farm.
0rganizational structure
.
Figure3.
OWNER/MANAGER
POULTRY CARETAKER
SALES MARKETING
OFFICER
VETERINARIAN
(On call)

20. 4.2.3 Job Description and Job Specification
Owner/Manager Job Description
 Oversees overall farm
operations, including
production, finances,
and staffing.
 Develops business
strategies, budget and
expansion plans.
Job Specification
 Bachelor’s degree in
Agribusiness
 Strong leadership,
decision making and
financial management
skills
 Experience in farm
management or
Agribusiness is
preferred
Poultry caretaker  Feeds birds, ensures
clean water supply,
and monitors poultry
health.
 Collects egg, sorts
them and prepares for
storage or sale.
 Cleans poultry houses
and equipment
regularly.
 Identifies sick or
injured birds and
reports to the
supervisor or
veterinarian.
 Basic education (high
school level)
vocational training in
poultry forming is a
plus.
 Physical fitness and
ability to work in a
farm environment.
 Experience in handling
poultry is an
advantage.
Veterinarian  Design and
implements a health
management and
vaccination program.
 Diagnoses and treats
poultry diseases and
advises on
biosecurity.
 Ensures proper
medication and
disease prevention
measures.
 Degree in veterinary
medicine or animal
science
 Licensed to practice
veterinary medicine
 Expertise in poultry
diseases vaccinations
and disease control.
 Strong analytical and
problem-solving skills.

21. Sales & Marketing
officer
 Develop marketing
strategies to promote
egg sales and attract
customers.
 Negotiates supply
contracts with
retailers super markets
and wholesalers.
 Manage pricing,
branching, and
packaging of eggs.
 Diploma in business
administration or
agribusiness
 Experience in sales
marketing or
distribution in the
agricultural sector.
 Strong negotiation and
communication skills.
4.2.4 Personnel compensation and fringe benefits
Labor is a crucial factor in a business success. Every business is committed to
provide fair compensation and benefits to all employees. The proponents believe that all
employees well-being is crucial to the success of the business.
In today’s society, Worker’s demand have increased, including the need for higher
salaries and job security. As a responsible business, the proponent understands the
importance of providing comprehensive benefits to employees. The proponent decided to
allocate a Php500 salary per day for the owner.
Compensation for these roles may be in the form of:
 Salaries
 Overtime pay
 Bonuses for quality standards
These are additional incentives provided to employees to ensure job satisfaction and
retention:
 Health Insurance
 Retirement Benefits
 Uniform and Safety gear
4.3 Project timetable
For egg production typically spans a full year of production cycle and breaks down the
various tasks involved in egg farming by month.

22. Activity Ja
n
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Jul Augus
t
Sep Oct Nov Dec
Farm setup
& planning
Flock
arrival &
initial care
Growth
monitoring
& nutrition
Transition
to layers
First egg
production
Regular egg
collection
Health
monitoring
Feed &
nutrition
managemen
t
Mid-cycle
monitoring
&
maintenance
Peak
production
Preparation
for egg
production
Year-end
review &
planning for
next cycle